MARKETINGIN THE AGE

OF THECYBORG

CONSUMER

DAVID BERKOWITZCMO, MRY

@DBERKOWITZABOUT.ME/DBERKOWITZ

WWW.MRY.COM

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WHAT IS A CYBORG?

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CYBORG DEFINED

FICTIONAL?

HYPOTHETICAL?

CYBORGS ARE REAL

AND THEY’RE SPECTACULAR

WELCOME...(HOS GELDINIZ...)¸

...TO THE AGEOF THECYBORG

CONSUMER

WHAT WE’LL COVER TODAY

• WHAT’S CHANGING IN THE AGE OF THE CYBORG CONSUMER

WHAT WE’LL COVER TODAY

• WHAT’S CHANGING IN THE AGE OF THE CYBORG CONSUMER

• PRINCIPLES OF THE CYBORG AGE

WHAT WE’LL COVER TODAY

• WHAT’S CHANGING IN THE AGE OF THE CYBORG CONSUMER

• PRINCIPLES OF THE CYBORG AGE

• IMPLICATIONS FOR MARKETERS

WHAT’S CHANGING?

WE INTERACT WITH EACH OTHER THROUGH OUR CYBORG SKINS

WE RELY ON VOICE, VISION, AND GESTURE

WE BECOME MORE AWARE OF OUR HEALTH

WE FEEL MORE IMMERSED IN MEDIA AND GAMES

WE CONNECT WITH LOCATIONS IN NEW WAYS

WE CAPTURE EVERY MOMENT; THE CHALLENGE IS SORTING IT

WE WEAR TECH OUTSIDE...AND INSIDE

WE CONTROL MEDIA WITH OUR MINDS...

...AND OUR HEARTBEATS TOO

SOME THINGS WILL GET VERY, VERY WEIRD

PRINCIPLES OF THE CYBORG AGE

SMARTPHONES STARTED THE CYBORGIZATION

WE’RE IN THE AGE OF CONNECTED DEVICES

ANY SCREEN CAN BE THE FIRST SCREEN

SCREENS AREN’T A NECESSITY FOR DIGITAL MEDIA

PERSONALIZATION TAKES ON NEW MEANINGS

WE PLUG IN CLOSER TO OUR MODES OF TRANSPORT

WE TRACK OURSELVES LIKE WE TRACK OUR CARS

IMPLICATIONSFOR MARKETERS

IMPLICATIONSFOR

MARKETERS

INSIGHTS

CONTENT

TARGETING

PRICING

PLACEMENT

PRODUCT

INSIGHTS: BIG DATA BECOMES BODY DATA

CONTENT: CREATE CONTENT THAT CONNECTS WITH WEARABLE TECH

TARGETING: BODYPART IS THE NEW DAYPART

PRICING: PAY FOR ATTENTION, ACTIVITY AND ACTIONS

PLACEMENTS: GET CLOSER TO CONSUMERS THAN EVER

PRODUCT: DEVELOP PRODUCTS THAT CYBORG CONSUMERS CAN WEAR AND INTERACT WITH

IMPLICATIONS IN REVIEW

1) INSIGHTS: BIG DATA BECOMES BODY DATA

2) CONTENT: CREATE CONTENT THAT CONNECTS WITH WEARABLE TECH

3) TARGETING: BODYPART IS THE NEW DAYPART

4) PRICING: PAY FOR ATTENTION, ACTIVITY AND ACTIONS

5) PLACEMENTS: GET CLOSER TO CONSUMERS THAN EVER

6) PRODUCT: DEVELOP PRODUCTS CYBORG CONSUMERS CAN WEAR & INTERACT WITH

ANYQUESTIONS?

THANK YOU!TESEKKUR EDERIM!

KEEP IN TOUCH

DAVID BERKOWITZ

@DBERKOWITZ / @MRY

ABOUT.ME/DBERKOWITZ

WWW.MRY.COM

DAVID.BERKOWITZ @ MRY.COM

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