Join Your Customers on a 1-to-1 JourneyMarketing Cloud

Zdenek PejcelAccount Executive

Linkedin.com/in/zpejcel@zpejcel

The Age of the Customer Everything and everyone is

connected

Billionsof connections

Trillionsof customer interactions

MillionsThousands

AI

Social

Mobile

Cloud

Terminal

PC

Click Facebook Ad

Newsletter Sign-up

Personalized Content Email

Mobile Opt-inDownload App

Contact Customer Support

Evangelize on Facebook

Support Issue Resolved

First Purchase

Every Customer Is on Their Own Unique Journey Grouping, segmenting, and stereotyping is no longer enough

The Customer Journey Transcends Marketing

Email

Mobile

Web

Social

Advertising

Sales data

Service cases

IoT data

Communities

Apps

Analytics

Marketing Cloud: #1 Marketing Application

Unify DataBuild a single view of your customers, integrate data from any source, and make it actionable

Personalize JourneysTrigger timely, unique, and meaningful messages, based on real-time customer behavior

Engage Cross-ChannelDeliver relevant content on email, mobile, social, ads, and the web

Analyze EverythingMeasure the impact of your business and optimize every interaction

Create 1-to-1 customer journeys

JOURNEYBUILDER

EMAILSTUDIO

MOBILESTUDIO

SOCIALSTUDIO

ADVERTISINGSTUDIO

WEBSTUDIO

AUDIENCEBUILDER

PERSONALIZATIONBUILDER

CONTENTBUILDER

ANALYTICSBUILDER

Integrated Across the CloudsCreate 1-to-1 journeys for The Customer Success Platform

Build Journeys for Every CloudSales journeys, service journeys, any journey

Point and Click IntegrationIntegrate in just a few clicks

Continuous Data SyncKeep any standard or custom objects synchronized with Marketing Cloud

Email

Social

Advertising

Website

Mobile

Devices

Engage with Customers at Every Step of the Journey

Create Awareness with Personalized Advertising

TV & mass media Personalizedadvertising

Personalized Advertising at ScaleLeverage your CRM in advertising

22%increase in email conversion when coordinated with an ad

Manage advertising at scale

Activate your customer data

Orchestrate with email campaigns

Control ad spend

Acquire More Customers with Email Marketing

Revenuegenerators

Campaign executors

Generate More RevenueDeliver highly targeted, personalized emails

Create beautiful emails with no HTML

Send any type of email, at a massive scale

Build email with a mobile first mindset

Collaborate across organizations of all types

38xreturn for every dollar spent on email marketing

Onboard Faster with 1-to-1 Interactions

1-to-1 cross-channel interactions

1-to-many interaction

s

Build 1-to-1 Customer InteractionsPlan, personalize, & optimize the journey

Map out the customer experience

Personalize every interaction

Deliver on email, mobile, ads, & web

Measure against your goals

152%higher click-through rates for triggered messages

compared to ‘business as usual’ marketing messages

Engage Smarter with Predictive Intelligence

Behavior-based messages

Disconnected campaigns

Make Behavior-Based DecisionsDetermine the right offer, product, & content

25%increase in conversion rates when

an email contains predictive content

Track implicit & explicit customer behavior

Combine with profile & demographic data

Personalize with predictive algorithms

Deliver recommendations via email & web

Build Advocates Quicker with Social Media

Integrated social with marketing, sales, & service

Siloed social

Use Social Media for More Than MarketingTurn every customer into an advocate

67%of consumers have used a company’s social media page for customer support

Listen to all brand and product mentions

Route posts to the right business group

Participate in every relevant conversation

Solve customer service issues

The Customer Success Journey

Powering Success in Every IndustryTechnology Financial

Services & Insurance

252Bevents in a month

100TBstored by a

single customer

39Bmessages sent

in a month

99.96%product uptime

Travel & Hospitality

Internet &

eCommerce

™

Retail/CPG Communications & Media

Demo

Pavel RathHead of Ecommerce

thank y u