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LeWeb 2012 Social Media HighlightsDecember 5th – Day twoPowered by
Social Mentions Day 2
LeWeb Mentions Second Conference Day
The second day of Leweb brought about 19,583 mentions, a similar figure to the first day. Again the lunchbreak involved a pause in conversations, while the busiest moment took place around 11 AM Paris time, when the EVP of Nokia announced the new Lumia phone. Also Paypal is mentioned frequently at that time.
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Speaker Analysis Day 2
Speakers –
Day 2
Amongst the many speakers of day two, the individuals that were mentioned in more than 50 conversations are listed here. Kevin Systrom clearly takes the high ground, followed by Amber Case and Marko Ahtisaari.
Amber Case
Danae Ringelmann
David Marcus
Kevin Systrom
MG Siegler
Neelie Kroes
Scott Dunlap
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Top Speakers Day 2
Top Speakers – Day 2
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Amber Case David Jones David Marcus Kevin SystromMarko Ahtisaari Michael Lazerow Neelie Kroes Pascal Cagni
Top Speaker Day 2
Top Speaker – Kevin Systrom
The top speaker of the day was Kevin Systom, who was mentioned 897 times, over double of the number of posts his runner-up scored.
Kevin Systrom is the Co-Founder and CEO of Instagram.
During Q&A session with MG Siegler he discussed the future of Instagram after the Facebook acquisition and that the mobile App will remain an independent company and to exist outside of Facebook for long time to come.
“Mobile video will happen, it’s a matter of when, It’s all about
shifts in technology and opportunities that get
created.”
Mike Lazerow Keynote
Mike Lazerow – Marketing Cloud
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140Mike Lazerow achieved 266 mentions, and mainly inspired many individuals to share quotes from his talk online
Language Analysis
Language Analysis
English60%
French32%
Turkish2%
Spanish2%
Italian2%
Dutch1%
German1%
Russian1%
Two thirds of the social media conversation around LeWeb 2012 is in English and one third in French. Other European languages like Turkish, Spanish, Italian, Dutch, German and Russian take up only a very small percentage.
Klout Classification
Klout Classification
Broadcaster14%
Celebrity1%Conversationalist
5%Dabbler
3%
Explorer10%
Networker20%
Observer3%
Pundit4%
Socializer8%
Specialist31%
Taste Maker1%
Thought Leader1%
LeWeb clearly is the place and time where industry specialists, networkers and broadcasters come to meet and share their knowledge. Influencer scores could help in targeting that crucial audience.
‘Specialist’ definition: “As a Specialist you may not be a celebrity, but within your area of expertise your opinion is second to none. Your content is likely focused around a specific topic or industry with a focused highly-engaged audience.”
