Market Research Analysis

Bobby PhilpotTechnocolipsNov. 16, 2011

6th periodMrs. Davis

Table of contentsO PurposeO QuestionsO Graph 1O Graph 2O Graph 3O Graph 4O Graph 5O Graph 6O Graph 7O Graph 8O Customer profileO conclusion

PurposeO The purpose of this analysis is to

gather as much information as possible for me to know what I can do to improve my business

QuestionsO How many electronics do you own?O Which electronic do you use the most?O How long do you use your computer?O How many different types of stores do you shop

for electronic?O How many family members in your house hold

use computers?O Has any of your electronics ever broke down on

you?O Have you ever fixed any computers on your own?O What electronics do you have the most of?

Graph #1O The highest result: over 5O The lowest result: 1O The advantage of the highest

result is that people have enough technology to get more information and/or entertainment that they need

O The disadvantage of the lowest result is that people will not have enough technology to have the requirements that they need to assist with their life in the future

O The benefit of this graph is to learn how hard people work to gather information

4%

15%

31%

50%

How many elec-tronics do you own

1 2 3 over 5

Graph #2O The highest result: cell phoneO The lowest result: video gamesO The advantage of the highest

result is that people are more social

O The disadvantage of the lowest result is that it can distract you from many important things.

O The benefit of this graph is to learn how serious people are about there goals

O I would offer the customer a low price on accessories for the electronic that they use the most

11%

49%

38%

3%

Which electronic do you use the

most

television cell phonecomputer video games

Graph #3O The highest result:3+ hoursO The lowest result: do not own

oneO The advantage of the highest

result is that people use one of the most useful informational technology in the world

O The disadvantage of the lowest result is that gathering information will be more harder that what you could find on the computer

O The benefit of this graph is to know how long people be on there computers

38%

14%

45%

3%

how long do you use your com-

puter?

30 min 2 hours3+ hours do not own one

Graph #4O The highest result: 2O The lowest result: 4O The advantage of the

highest and lowest result is that you have more than 1 store to shop at

O The benefit of this graph is to learn that find out many ways to get help with electronics

61%25%

4% 11%

How many differ-ent types of stores

do you shop for electronics?

2 3 4 5+

Graph #5O The highest result: 3+O The lowest result: 1O The advantage of the highest

result is that you have more people who are willing to help you with anything that requires a computer

O The disadvantage of the lowest result that there will be less assistants with computer activities

O The benefit of this graph is to know if more than one person in a house uses computers

8%

88%

4%

how many family members in your house hold use

computers?

1 2 3+ none

Graph #6O The highest result: yesO The lowest result: noO The advantage of the

highest result is that even though the electronic has broken down on you, you can learn how to fix it.

O There are no disadvantages

O The benefit of this graph is to know that I need to learn different ways to fix computers 92%

8%

has any of your electronics ever broke down on

you?

yes no

Graph #7O The highest result: yesO The lowest result: noO The advantage of the highest

result is that people know how to fix there own problems (Technology related)

O The disadvantage of the lowest result is that people will be constantly spending money on broken computers

O The benefit of this graph is to learn what people do to solve their technical problems

O

54%

46%

have you ever fixed any com-puters on your

own?yes no

Graph # 8O The highest result:

computersO The lowest result: video

gamesO The advantage of the

highest result is that more information comes from computers

O There are no disadvantages to the lowest result

O The benefit of this graph is to know what electronic my business is going to focus more on

20%

18%

35%

28%

what electronic do you have the most

of?

video games tvcomputers cell phone

Customer profileO Many people own and use electronics and

that some own more than one of each.O People have more of computers that any

other electronic in the world but cell phones are the most used than computers.

O Many people have had electronics such as computers and television sets have broken down on them and some people have the knowledge to fix them.

O Some people have more than one store that they shop for electronics.

Conclusion O This information has helped me