Virtual Reality &

Augmented Reality?

Market Study

Research Analysis

Technology

Technologies AnalyzedOculus

Rift

HTC

Vive

Project

Morph-

eus

OSVR

HDK VR/AR

All about Software

All of the development is based around the game engine used.

Unity and Unreal are the main choices

The SDKs involved allow for interfacing the game engine with the

specific product.

Only Hololens has an emulator.

Snapshot of ComparisonDevices Oculus Rift HoloLens HTC Vive Tango Samsung Gear

Price - Stand Alone $599.00 $3,000.00 $799.00 <500 $100.00Price - w ith Estimated

Additions $1,999.00 $3,000.00 $1,999.00 - $900.00

Receive Date Jul-16 Jul-16 Jul-16 summer 2016 Jul-16

Capabilities VR AR?+VR AR?+VR AR VR

Independent Operation No Yes No Yes No

Portability No Yes No Yes Yes

Required Hardware Pow erful Computer None Pow erful Computer Just the device

Samsung Phone S6 or

Note 5 and Above

SDK Ow n Ow n OpenVR Unity and java API or C API

Andriod SDK/

Cardboard SDK

SDK Complexity

Controller

Controller(xbox)

Included + In house

Controller Under

Development

Controller Included but not

needed Motion Controller(free) None

Controller to be

Purchased (~50)

Headphones Included Included Included Not included Not Included

Weight 0.82 lbs (370 g)Ease of building new

applications Moderate Moderate Moderate Moderate Moderate

Features

Display 2160 x 1200 pixel HUE(heads up display) 2160 x 1200 pixel 7.02" 1920x1200

Based on Phone, w ill be

low er than the phone

Immersion Complete Partial Complete Complete

Voice Control No Yes No No No

Interface Gestures,Gaze,Voice,controller Pose: orientatio in 6 DOF

Gestures No Yes No No No

Field Of View 110 Complete 110 120 96

Refresh Rate 90Hz N/A 90Hz 60Hz

Precision Tracking 360 N/A 360 360/Yes No

Chaperone System No N/A Yes No No

Tracking Area 5x11 N/A 15x15 Yes None

Sensors IMU + Constellation

An array of sensors, 18

sensors

IMU, laser position

sensor, front-facing

camera , 36 sensors

Motion tracking, depth

sensor, accelerometre,

gyroscope,GPS, compass IMU + Proximity

OS Pow erful Computer Ow n - HPU Pow erful Computer Android 4.4 kitkat Phone

Pugh MatrixScale : 0 -

Not present at all;

feature not demonstrated or seen 1: Can be

implemented for

applications if needed 2: Feature

works minimally 3: Feature exceeds

expectations

Use Cases

Use Cases of Oculus Rift

02

04

0605

03

01

Gaming Social

Networking

Marketing

Architecture Modelling and

Designing360 Virtual

Tourism

Big Data Analysis

Stock Market

See Ancient Rome and Colosseum

Virtual Tour of College Campus

Real Estate Virtual Tour

Big data visualization, identify trends and see in 3D

Bloomberg terminals in Virtual Reality

Access Facebook and Netflix using Rift

Lowe’s Room – visualize rooms and place things3D Object Modelling - Spider

Creation of 3D buildings

Wells Fargo Marketing

Star Trek Gaming

Using Virtuix Omni – makes you a part of the game

Wells Fargo Article on Virtual Reality

Roller Coaster Ride

First Medical Surgery

Immersive Space Exploration to Mars - NASA

Online Education - Jackson College

A cross reality system which combines real and virtual world.

Stress and Anxiety Therapy

AltaSpace VR – your computer in virtual reality

High Fidelity Real time shopping

Immersive Gaming

Wider potential for non-

gaming applications – 3D

models, simulations,

marketing

Fast head tracking

performance, adjustable

focus

Gamers, early

adopters of

technology, age 20-30

years, males,

people’s willingness to

spend, researchers,

Facebook Branding

Value Proposition – Oculus Rift

Market Feedback – Oculus Rift

Looks and feels like a highly

refined product

Exclusivity with some excellent

games

Quick and easy setup

Lack of motion controllers, still not

released

Mostly a stationary experience so far.

What’s Good?

What’s Bad?

Use Cases of HoloLens

02

04

0605

03

01

Science and Education Social Networking

Marketing

Architecture Modelling and

DesigningTraining and Inspection

Big Data Analysis & Stock

Market

Japanese Airlines: Training

Airbus: Inspection

Citi Bank: AR for stock trading

Skype: Live video chat with AR

Lowe’s Room

Volvo

Volvo customer relationship

Case Western Reserve University

Dartmouth University: Education of visually Impaired

Auto Desk

Trimble

NUI graph: App for windows 10 (WIP)

NASA: Sidekick project

NASA: Mars to Earth program

Mixed and Augmented Reality games

Three-dimensional

holograms blended with

your real world

Remote training and

support, first-responder

emergency management,

virtual conferences

Interactive art and media,

human-computer

interaction and data

visualization

Offered to enterprises

and normal users

alike

Microsoft Branding

Value Proposition – HoloLens

Market Feedback – HoloLens

Gaze and gesture control are very

responsive

Spatial audio

Self-contained, no bulky wires or

system

Narrow Angle for viewing

Lack of consistency in picking up

control inputs

What’s Good?

What’s Bad?

Use Cases of Samsung Gear VR

02

04

03

01

Gaming

Social Networking

Car Selection360 Virtual Tourism

Virtual Test Ride with Audi

Virtual Tour In flight movie facility for first class passengers

Watch YouTube Videos in 3DWatch movies on Netflix

Superman roller coaster at Six Flags Play Avengers game

AltaSpace VR – your computer in virtual reality

Immersive Gaming

Watching movie and TV

shows with the same

effects

Fast head tracking

performance, adjustable

focus

Gamers, early

adopters of

technology, All market

segments who use

PhoneSamsung Branding

– compatible with

phone

Value Proposition – Samsung Gear

Use Cases of HTC Vive

02

04

03

01

Gaming

Entertainment

Car Manufacturing and

TestingEducation

Gaming experience and combine real and virtual world

Biology made simpler

Crime Scenes to Court Room BMV

Go Skin to create virtual illustrations

Audi

Disney Trailers made in VR

AltaSpace VR – your computer in virtual realityHigh Fidelity Real time shopping

Room-scale VR,

immersive feel

Mix of AR+VR

Doesn’t include add-ons

Gamers, early

adopters of

technology

Gaming,entertainment,

education

Value Proposition – HTC Vive

Market Feedback – HTC Vive

Room Scale VR makes for a Fun

experience

Chaperone and Front facing

Camera

Good Motion Tracking + Motion

Tracking Controls

Partnership with Steam – a very

common game platform

Bulky and aesthetically lacking

Getting started is cumbersome

Many of the games feel unfinished

What’s Good?

What’s Bad?

Use Cases of Project Tango

02

04

0605

03

01

Gaming Environment Mapping

Marketing

Architecture Modelling and

Designing

Education and Learning

Motion Tracking

6 Degree of freedom games

Lowe’s: Complete AR app for home needs

Way Fair: AR for home design

Museum experience using AR

Solar simulator at scale using AR

Indoor navigation and learning surroundings Aisle411 – Shopping made easier for Walgreens

Carnegie Mellon: Gotan project to learn

NASA: To send robots and make safe for humans

Matterport helps to learn the area

Morrison Utility services calculates depth and volume to excavate

Fiat Chrysler Automobiles configurator by Accenture

Target launched bullseye playground for retail experience

Offers AR platform

Maps indoors by motion

tracking and area

learning.

Motion tracking allows to

trace a path or teach

routes.

Area description file of

the store can be used

to navigate directly to

productsTango aims to reach

every segment in the

market by launching it

on phones

Value Proposition – Project Tango

Market Feedback – Project Tango

Impressive Hardware

Object mapping is fast and

accurate

Positional Tracking is well ahead

of competition

Great amounts of Potential

Lacks impressive apps to put it over

the top

What’s Good?

What’s Bad?