New TuentiPages Manual

April 2013

Before getting started - What is a Premium Page?

Premium Pages are designed for brands to promote themselves and to communicate with their clients.

To manage a Premium Page on Tuenti you need to have a user profile. We recommend that administrator pages be the profiles of real people. As a page administrator, all corporate communication can be done through a Premium Page and using the name of the brand.

Contact paginas@tuenti.com and provide us with the email address associated with your Tuenti account and the URL of your organization’s Tuenti page if it’s already been created.

What do we need to create a page?

• The email address associated with the Tuenti profile of the person who will be the page administrator.

• A profile photo (72px X 72px).• An image or Flash (592 x 320px).

The height may vary, but if it is more than 320px wide, the image will appear cropped and the option to “see more” will appear.  This size will be 592 x 175 px if the video module of the page is enabled.

The best option for including flash media is to upload it to its own URL. An .swf file that contains all of the information and that doesn’t extract external elements, must be uploaded. This way, the .swf is changed within the URL, and the content of the page is changed as well.

1. Page configuration

2. Content management

3. Strengthening the page

4. Technical specifications

Let’s Get Started!0

Page configuration1

GeneralTitle: Provided by the advertiser.Additional information: (optional)City: Where the entity or person who gives the title of the page resides or is located.

Email: Contact email address.Web Page: External user URL.Profile Photo/Image: Provided by Tuenti.

*Feature available on Tuenti Classic

WallWall/Statuses*: This tab will help you determine what will be visible on the page by default: either the wall and all comments, or just statuses.

User comments enabled: If this tab is activated, all users will be able to comment on the wall whenever they’d like.

*These changes will have to be made through the Tuenti Classic platform until the full migration of Pages to the new Tuenti is complete.

*Feature available on Tuenti Classic.

PhotosPhotos are given special visibility within Tuenti’s new design. They appear in a featured module that is placed just below the page’s corporate information. All pages maintain the two photo album structure: one for official photos and the other for photos uploaded by users, photos from followers. Both can be enabled or disabled for user viewing.

The module shows the last 4 images uploaded in each of the albums.

• Main album*: This tab allows you to determine which photo album will always be visible whenever the Page is accessed. We reccommend that the Official Photos are left as the main album.

*Feature available on Tuenti Classic.

VideosRich media can be activated within this module. In this space, advertisers can upload a selection of videos to be displayed on the page and give them Premium visibility.

In order to add new videos to the page, you can send them to us in any format compatible with our platform (.avi, mp4,.avi). Videos from YouTube can also be included within this module.The size of the video module must be 592 X 145px.

Content management2

More informationOn the new pages, contests can be held on the pages’ walls or integrated into the app.

*Feature available on Tuenti Classic

ContestsOn the new pages, contests can be held on the pages’ walls or integrated into the app.

*Feature available on Tuenti Classic

Geolocation ModuleWe’ve fused pages and sites together into one product. From now on, pages will include an additional geolocation module that page administrators will be able to activate and will provide additional brand contact information.

This module will be automatically activated on pages that were originally created as sites. Throughout this process, all information from sites and pages has been maintained, including the number of followers of each type of entity.

Administration

*Feature available on Tuenti Classic.

Page configuration changes will be made from the administration panel of the Tuenti Classic page until migration to the new platform is complete. Additionally, on Tuenti Classic, the different administrative roles will continue to exist.

Rich MediaRich Media dimensions are 592 x 320px*. If higher, the user will have the option of clicking to “See more” in order to see the rest of the content.

The Rich Media module supports the most common formats, such as JPG, PNG, PDF, Vídeo and Flash*.

When including a video module and an app, the app can have dimensions of 592 X 175px, since the video module has dimensions of 592 x 145px.

*If you would like to update the Rich Media on your pages with the new sizes, please send us the images and we will publish them.

ContentFilter content by user profile: Pages allow for segmented content to be shown based on whether the user is a page follower or not.

Thus, brands can strongly segment which content they would like to show in each case and incentivize the growth of their Tuenti community, offering exclusive content to followers.

Photos - Moments

*Feature available on Tuenti Classici

Moments are everything you share on Tuenti. On the new Tuenti, if you share a photo on the page’s wall and you are the administrator, it will be automatically uploaded into the official photo album. If you are a follower, it will be uploaded into the album of follower photos.

As administrators of Premium Pages, we can upload photos onto the official pages. Page photos must be located in the local hard drive, as it is not possible to select photos that already exist on Tuenti. The duration of the uploading process depends on the number of photos selected and their size. The system will inform you of the uploading process at all times.

*These changes must be made through the Tuenti Classic platform until the full migration to the new Tuenti is complete.

WallThe Page wall is where users may create and respond to comments in addition to attaching photos and videos (unofficial).The administrator can comment below the Page name.

If a user asks a question on the page and the company/brand responds, this conversation will also appear on this user’s wall.

This way, the brand-user interaction goes beyond the context of the page. If an administrator reports a user, this person will no longer be able to comment on any part of the Page.

Applications

The current pages continue to allow the integration of apps within the Rich Media module.

Tuenti will have a new API available at the beginning of 2013 that will allow for more profound integrations with our platform and for experiences that are much more social and viral. We’ll keep you informed!  

Strengthening the page3

I already have a page. Now what?You should promote your page and do daily follow-up to gain relevance. Here is some advice for beginning to interact on Tuenti. Attracting usersWe reccommend that different online communication channels feed off of one another. If a Tuenti user goes to your page and finds it easy to become a follower, it’s likely that he or she will continue interacting with your brand in the future.

Along with this document, we’ve sent the official Tuenti logos so that you can add «Follow on Tuenti» buttons to your website.You must reach a minimum number of users to make your efforts profitable. We have many advertising formats available and a unique segmentation ability. Find out more from our sales team.

I already have a page. Now what?LoyaltyPage content is the best way to gain the loyalty of the user. The most important thing is to remain relevant to the brand follower. Additionally, the brand must maintain constant communication with the follower so that it continues throughout time. We reccommend using a natural style of communication. Contests are successful on Tuenti. Continually holding contests and fun activities is an effective way to gain the loyalty of the Tuenti user. We reccommend that raffles and contests contain fun and original activities. Many times, the involvement of other users can be obtained by going viral. Any contests that are held should have workings that are transparent to all users.

Technical specifications4

Pages

Central frame size : 592 x 320px (instead of 640 x 360)

Image and video modules appear below the page’s corporate information and not on the sides.

Right now there is no feed for suggested links

Top image (photo): 72 x 72

Pages

Format Object Size Size TechnologyClick

commandPixel 1x1

Observations

Title_____ _____ _____

YES

_____Maximum text 75 characters

Descriptive Text

_____ _____ _____YES _____

Descriptive text. Campaign URLS can be included and parts of the text can be clickable

Official PageTop Image 72x72

_____ JPG or GIF not animated NO

NO

Image chosen from the photo section

Central Space

592x320

without video;

592x175 with video

100 kbJPG or GIF not

animatedYES

YES

If Flash is used, click command must be inserted in the object. Tuenti will provide a click command in order to count clicks. Any Flash media that contains audio must also include a mute button

Video Section_____ _____ Youtube URL,

MOVNO

NO

Optional

Photo Section_____ _____

JPG, GIF, PNG NO

NOOptional

Tuenti Technologies | Calle Alcalá 21 Planta 2 | 28014 | Madrid | Tel. +34 91 429 4039 | publicidad@tuenti.com

http://corporate.tuenti.com/en/marketing

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