Going ViralManaging and GrowingYour Social Presence

Zachary GarbowCo-founder, Funeral Innovations

http://facebook.com/funeralinnovations

Boulder, Colorado

100+ United States Patents

(Silicon Valley) Experience

Matters

1 Why

Social Media?

Change is coming to this industry…

Will it pass you by?

Sharing

Discussion

Distribution

Personality

What is Social?

The Social Players

The Leader The Local The Visualist

The Contender

The Veteran The Glue

Evolve Your Marketing

600700

900Million

13% of world’s population

The Impact is Huge

% Obituary Traffic from Facebook

Facebook users are mostly young

Fact or Fiction?

35+ = 75%45+ = 45%55+ = 23%

Fiction!

1. Constant contact2. Engaging3. Viral Distribution4. “Hands raised”

The Value

“You can’t stop the waves, but you can learn to surf”

Jon Kabat-Zinn

3 Introduction

to FacebookPages

www.pagemodo.com/welcome/cover-photos

Creating a Cover Photo

Admin Roles

Becoming a Fan (from Facebook)

Becoming a Fan (from website)

Viral Marketing

Is Your Facebook Pagea Ghost Town?

Or Community Center?

You Need a Strategy

1.Grow 2.Engage 3.Convert

4 Grow

your fan base

(10 tricks)

Giving Away an iPad is an Effective Strategy to Gain

Fans

Fact or Fiction

Invite Friends & Share1

Promote on Your Website2

https://developers.facebook.com/docs/reference/plugins/like-box/

Once a day or more!

Share Good Content3

Link in Email Signature4

Add to Business Card5

Link In Obituary Emails6

300% better conversion!

“Fan-Gating”7

Auto-tweet all Facebook Posts

https://www.facebook.com/twitter/

Link to Twitter8 PutFacebook URL in background

Get 12 more secrets to grow your Facebook Fans:

http://facebook.com/funeralinnovations

Bonus Tips!+Free Whitepaper

5 Engage

your fans

• Engagement is key!• What to post?

– Inspirational Stories

– Quotes– Grief Tips– Community

News– Events

The Timeline

Your Busines

s

Your Industry

Your Fans

Rule of Thirds

60% more likes, comments and shares than longer ones

Keep Posts Short1100-250 characters

120 – 180% more engagement

Post Photos2

Other ideas for photos?

Facilities

Events

Products

Flowers

3 Instagram It!

“360 Panorama”4

http://360.io/TGxf2H

Post Videos5

Just Ask6

Posts mentioning Independence Day around 4th of July had 90%

more engagement

Post About Timely Events7

Respond (Quickly)8

See What Works, Doesn’t9

Get more secrets, including best time of day and days of the week

to post:

http://facebook.com/funeralinnovations

Bonus Tips!+Free Whitepaper

6 Convert

andmonetize

Your Facebook Strategy Should be Focused on Branding and

Awareness Rather Than Sales

Fact or Fiction?

Market Pre-planning

Make it EasyBonus:Put it Right in Facebook

Flowers & Keepsakes

7 Results

Does itwork?

Proof is in the Data

http://funeralinnovations.com/power-rankings/

Facebook Power Rankings

Subscribe to feeds of

content you like

Customize your

scheduled posts

Build your own unique

schedule of posts

Automatically publishes to Facebook on

schedule!

Summary

• Evolve Your Marketing w/ Facebook

• Need a strategy– Grow Your Audience– Engage Your Fans– Convert into customers &

evangelists

• Use tools to make it easier• Start NOW!

zack@funeralinnovations.com

http://facebook.com/funeralinnovations

http://funeralinnovations.com/social

Questions/Comments?