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Managing user experience for your business applications
Zhang HaoDelivery Manager, Compuware Asia
Predictions …
To – Amazing Facts…
Latest Facts…
Business Expectations Are High
“We want a tablet app that engages customers, and gets five stars on the App Store, and it’s in your hands how we get there.”
Tracey Weber, managing director, Internet & mobile banking, Citibank
“I don’t even bother downloading apps with less than 4 stars. ”
Bill S., iPhone and iPad user
End-Users’ Mobile Experience Expectations Are Often Not Met
More than 60% of mobile users had a problem in the past year when accessing a website on their phone
Reality Check – Increasing Diversity & Complexity
Customers
Employees
UsersCloud: Private and Public Data Center
The Application Delivery Chain
3rd Part Services
Diverse Browsers & Devices
C/C++
Diverse Platform & Architectures
Increasingly Diverse Mobile BrowsersIncreasingly Diverse Mobile Platforms
Users’ Expectations Are High – No Matter What Device/Browser
Tablet Smartphone PC0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
89%
59%
83%
Source: Compuware APM
Percentage Of End-Users Which Expect A Website To Load In 5 Seconds Or Less
Survey date = 2012 Survey date = 2011 Survey date = 2009
9
Top 5 Tips
10
1. Every User Counts
Tip #1: End User’s Perspective for ALL user visits from any device
Where do my users come from?
Tip #1: End User’s Perspective for ALL user visits from any device
Are users Satisfied, Tolerating or Frustrated
What are the doing? Are they satisfied?
Tip #1: End User’s Perspective for ALL user visits from any device
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2. Be prepared for Success
Make Sure You Are Prepared For SuccessYour Service Should Perform As Expected During Peak Traffic Conditions
Tip #2: Be Prepared for successTest from the end user perspective
Tip #2: Be Prepared for successTest from the end user perspective
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External
End User
Enterprise
App ServerMQ
MainframeBrowser
Native App
FrontendServer
External
ExternalThird Party
Tip #2: Be Prepared for successTest from the end user perspective
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3. Ensure End-Users Can Access Your Mobile Service 24/7
Ensure End-Users Can Access Your Service 24/7
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4. Embrace a “One Web” Application Performance Management Approach
Embrace A “One Web” Application Performance Management Approach
• Mobile websites and applications often share backend infrastructure and services with existing web apps
iPad & Safari
Windows 7 & ChromeiPhone AppiPhone & Safari
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5. Benchmark Performance
Make Sure Your Site’s Performance Compares Favorably To The Competitions’
Singapore Banking Singapore Retail
Summary
• Adopt your end-users' point of view• Know your end-users• Make sure you are prepared for
success • Ensure end-users can access your
mobile service 24/7• Make sure your mobile site’s
performance compares favorably to the competitions’
• Embrace a “One Web” application performance management approach
Thank you!Visit our booth for the demo session
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