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Tom Jenkins, author, visionary, and Chief Strategy Officer of OpenText, presents on his recent book, Managing Content in the Cloud in Singapore. Discover how emerging Internet technologies have enabled people to find content, collaborate, and communicate faster than they could using other services or portal sites. When used securely inside the enterprise, these new tools give us the ability to collect and tap into this knowledge for tremendous productivity gains.
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Rev 2.0 01102010
Managing Content
in the CloudSydney, March 15, 2011
Tom Jenkins
Executive Chairman & Chief Strategy Officer
Copyright © Open Text Corporation. All rights reserved.
Why Managing Content in the Cloud Matters
China missed
the Industrial
Revolution
It would not be
wise to miss
the
Information
Revolution –
any part of it!
You Can’t Put Your Head in the Sand!
Slide 4
Agenda
My Background
The Impact of the Cloud
Managing Content in the Cloud
The Future of the Cloud
Slide 5
Agenda
My Background
The Impact of the Cloud
Managing Content in the Cloud
The Future of the Cloud
OpenText: The Original “Google”
Jerry Yang CEO of Yahoo and Tom Jenkins CEO of OpenText launch in 1995.
OpenText provided the web
search for MSN, MCI, Yahoo,
IBM, etc.
OpenText Index was one of
the most used web pages in
early 90s.
OpenText moved into
corporate search.
Today it is a billion dollar
company.
Copyright © Open Text Corporation . All rights reserved.
Building Social Work Places & Market Places
Secure “Facebook” For Corporations
“Engine” Inside Web Sites
Inbox or Job Center
Process Designer
Copyright © Open Text Corporation 2008 - 2009. All rights reserved.
Slide 9
With Significant Global Reach
1 in 3 global Internet users view content enabled by
OpenText technology.
Slide 10
Agenda
My Background
The Impact of the Cloud
Managing Content in the Cloud
The Future of the Cloud
The World According to Friedman:
Hot, Flat, and Crowded
Copyright © 2009 Open Text Corporation. All rights
reserved.
Slide 11
If you don’t adapt, adopt, and lead, you are…
Copyright © 2009 Open Text Corporation. All rights
reserved.
Slide 12
Copyright © 2009 Open Text Corporation. All rights
reserved.
Slide 13
Digital Natives Are Different
The Rise of Social Networking
Redefines productivity for knowledge workers
Yet , access to
Facebook, Twitter,
and YouTube is
barred in 45% of
organizations
Crowd-Sourcing Drives Productivity
$500K prizes
$3 Billion
discoveries
Content Growth
Key Economic Challenge
Slide 19
ValueLiability
Slide 20
Agenda
My Background
The Impact of the Cloud
Managing Content in the Cloud
The Future of the Cloud
Eras of The Internet
Managing the Content:
Eras of ECM
22
Managing Content in the Cloud
The Cloud
Content in the Cloud
Managing Content: EC<
.
Document Management
Email Management
Records Management
eDiscovery
Digital Asset Management Contract Management
Social Media
Web Content Management
Business Process
Management Archiving
Enterprise Portals
etc…
CONTENTS
Permissions:Balancing Access with Security
27
Example: A keyword Search
No indication of existence
Indicates title of document
Allows view of document
Allows download of document
Allows modification of document
Allows uploading of document
Allows replacement of document
Copyright © Open Text Corporation 1994 - 2010. All rights reserved. Slide 28
National Digital Content: Canada
Potential loss of nation’s cultural heritage
How to initiate preservation activities before
physical media deteriorates
Desire to protect and encourage Canadian
programming
How to make more economically viable
Addressable Canadian audience relatively
small
How to increase export of Canadian
programming
Traditional advertising revenues are down
How to help advertisers reach their target
customers in more innovative and compelling
ways
Slide 29
Canada 3.0 Conference
Canada 3.0 Participation – 2,000 attendees
Canada 3.0 Conclusion
Digital underpins
all other sectors
in society
Digital is critical to
the pace of
innovation
Canadian Digital Strategy
Slide 33
Agenda
My Background
The Impact of the Cloud
Managing Content in the Cloud
The Future of the Cloud
Cloud Content: Rich Mobile Social
New Devices
New Apps
New Interactions
New Content to Manage
34
Social Networking at the G20 in Toronto
And at the G20 in Korea
36
Delivered in the Cloud
37
“Facebook/YouTube/Wiki/Google”
New Online Immersive Technologies
Slide 39
Avatar
What does this mean for Australia?
The competitiveness of a country and a society will
depend on its ability to use technology wisely as an
investment.
To remain competitive the country must do this
better than rival countries and societies.
Australia represents 2% of the world GDP
It must punch above its weight
Thank You!
42
For more information, visit:
www.domorewithyourcontent.com
