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Agenda
• Common frustrations for admins of awards programs
• How other awards programs are addressing these issues
• Walk through of an OpenWater onboarding
getopenwater.com
MacGyver
To use ingenuity to fix or remedy a problem using the tools
available at hand. –Urban Dictionary
getopenwater.com
Masters of MacGyver
• Binders
• Snail Mail
• Excel
• Dropbox
• Event Registration Systems
• Jury Rigged Custom Solutions
getopenwater.com
The Effects
• You are frustrated
• Entrants are frustrated
• Judges are frustrated
• Entrants give up and do not submit
• Lost opportunities
• Lost revenue
• Too many man hours keeping everything organized
getopenwater.com
Marketing Goals
• Increase submissions
• Increase brand recognition
• Getting data on your members
• Who are they, actually?
• Recruit new members
• Increase your prestige
• People are proud of their awards programs.
• Also increase submissions
getopenwater.com
The Effects
• Not reaching target markets
• Not using best practices
• Lost opportunities
• Lost revenue
getopenwater.com
Forms Should be Easy For Applicants
getopenwater.com
Entrants go through multi-
page forms, save and
return later. Upload large
files.
Pay for all entries at once
It Should Be Easy For You
Email your entrants who have started, but not completed
their entries
getopenwater.com
OpenWater Onboarding
• Starts off with an onboarding call
• Learn the ins and outs of your program
getopenwater.com
Training and Implementation
getopenwater.com
• Basecamp project
management tool
• Step by step process
• Review calls with your
implementation specialist to
verify best practices
• Nothing gets left behind,
nothing forgotten
Commitment to Change
• Nobody likes change
• Some people love MacGyver Method
• You have to be committed to making a change
• “I need to mull this over.” = no change
• Every program is different
getopenwater.com