Managed Connectivity for Digital Signage, Utilities & mHealth

M2M World Congress

Managed Connectivity for Digital Signage, Utilities & mHealth

April 24th, 2014

m2m

© Telefónica S.A | Todos los derechos reservados m2mGlobal Unit

Horizontal Solution and Vertical Applications

M2M/IoT Application Platform

Device Management Platform

M2M /IoT Cloud Platform

Specific Core Network

Multi Bearer

eSIM

HORIZONTAL

M2M

SERVICE

An Horizontal M2M

Service for providing

Managed Connectivity

End-to-end Services

for the diverse

M2M Vertical

Markets E-health SecurityFinancial Services

Connected Car

Fleet ManagementUtilities

Consumer electronics

Smart Cities

Digital Signage


Device/Module/ SIM manufacturer

Network Connectivity

Application Developer

Service ProviderIntegratorSES*

Vertical Market Approach

Corporate Customer

End User

Managed Connectivity Solution depends on the Market

Diverse vertical markets will require different managed connectivity solutions:

• B2B vs B2B2C vs B2B2C

� Different services: features, channels

� Business models: Customer / cost / regulation driven

• Scenarios :

� Low volume vs High volume Data

� Always connected vs off line. Reliability

� Local vs Global

� Bearers : Mobile, ADSL, VSAT, Mesh, PLC…

• New Services OTT


Managed Connectivity for Digital Signage

• Due to M2M, digital signage content may be

frequently and easily updated

• Can include interactive abilities

• Introduce new business models for advertisers

& distributors

• Costs reduction

Drivers:

• B2B.

• High volume data

• Preferred non-peak hour transmissions

• Global solution. Local advertising

• Device Management & M2M Cloud Platform, eSIM

• New solutions:, interaction with end-user devices, geolocalizedcontents, interaction with environment, Wi-Fi hot spot, impulse purchasing including payments


• JCDecaux is the global market leader in Digital out-

of-home (DOOH), distributing dynamic media

• Telefónica’s M2M will bring around the world

enriched connectivity and new digital features to

JCDecaux’s municipal information devices, digital

screens and self-service bicycle stations

• Municipal information messages will be delivered

through remote management features reducing

significant maintenance costs

• In shared bicycle schemes, M2M devices offer

remote tracking data for parameters such as

geolocation, mileage and usage. The data is

collected and processed with business analytics

techniques to efficiently manage urban bike fleets

Customer Case - JCDecaux


Managed Connectivity for Utilities

• Part of sustainability agenda

• End estimated billing and manual meter reading

• Reduce energy consumption through real-time data.

Flattering demand curve. Easier grid management

• Drive innovation as ‘gateway’ to Connected Homes

Drivers:

• B2B. Regulation driven. Reduce costs

• Low volume data. Aggregation

• Telecontrol always connected. Telemetry doesn´t

• Local / Multilocal

• M2M Application, Device Management & M2M Cloud Platform

• Mobile, ADSL, VSAT, Mesh, PLC… Network backup

• Payments, Connected Home


Customer Case -UK Smart Metering Implementation Programme

*Compared to 1990 Values

20/20/20 EU Directive:

• 80% roll-out in 2020 (Electricity)

• 20% reduction of primary energy

consumption

• 20% reduction of greenhouse gas

(GHG) emissions*

• 20% of energy to come from

renewables

UK Government Directive:

• 100% roll-out in 2020 (Electricity & Gas)

• 80% GHG reduction target by 2050*

Nationwide Smart Metering

Implementation Plan: SMIP

34 M homes and SME

61 M meters

(34M electricity – 27M gas)


Consumers:

• UK Energy Savings 6

Billion £

National Economy:

• Carbon use savings

1.5 Billion £

Utilities:

• Energy Suppliers savings 9

Billion £

• Network Operator savings 1

Billion £

• Generation & Distribution

savings 800 million £

Source: DECC” Smart meter roll-out for the domestic and small and medium non-domestic sectors (GB)”

SMIP Benefits


Strategic Breakthrough for Telefonica

Communication Service Provider Award

• Areas: Central & Southern

• Contract Value: 1.5 Billion £

• Years: 15

• # Communication Hubs: 23.5 M

• Meters: 42.3 M


SMIP Ecosystem


Managed Connectivity for mHealth

• 30-40% of population suffering from chronic

diseases

• 70-80 % of total healthcare spending

• Rapidly growing – above GDP rates

• Linked to aging, making the problem worse…

Drivers:

• B2B2C / B2C.

• Niche solutions depending on the disease

• Reduce mortality, improve quality of life & reduce costs

• Low volume data. High Reliability

• Local / Multilocal

• M2M Application, Device Management & M2M Cloud Platform, eSIM

• Mobile, ADSL, short range

• Opportunity to extend to wellness


mHealth has to prove the right solution for each patient, tailored for his risk profile and condition

High Risk patient

management

Disease Management

Self-care

Level of Risk

ChronicPopulation Distribution

1-2%

5%

25%

Medium

High

Low

Web Portal

Tablet PC

+Biomedical

devices

“Bring your owndevice”

+Biomedical

devices

Customer Case - iCOR Project, Hospital del Mar


Mortality -34%

-68%

-43%Hospital readmission

Costs

• Clinical trial with 200 CHF* patients (100 control + 100 intervention)

• Satisfaction indicators:

• Clinical indicators:

Satisfaction 95%

Prefer telehealth

Recommendation

81%

100%

Patient costs/ year goes down from 13 k€ to 5 k€

SOURCE: iCor Project with Parc de Salut Mar, Spain.http://clinicaltrials.gov/ct2/show/NCT01495078?term=iCor&rank=1 * CHF: Congestive Heart Failure

iCOR Project, Barcelona trial. Results


Summary

• Diverse vertical markets will require different

managed connectivity solutions

• It's necessary a partnership between the

different members of the value chain to cover

sectorial customer requirements related to

security, availability, control, customer experience

and business model of M2M markets

• M2M is not only technology. It is a tool to

improve the environment and the quality of life

Angel David Angel David Angel David Angel David GarcíaGarcíaGarcíaGarcía BarrioBarrioBarrioBarrio

Head of Alliances & Head of Alliances & Head of Alliances & Head of Alliances & MarComMarComMarComMarCom. . . . Global m2m. Telefonica Global m2m. Telefonica Global m2m. Telefonica Global m2m. Telefonica

Chairman. M2M World AllianceChairman. M2M World AllianceChairman. M2M World AllianceChairman. M2M World Alliance

[email protected]@telefonica.comangeldavid.garciabarrio@[email protected]

Technology

Managed Connectivity for Digital Signage, Utilities & mHealth