Manage Your Existing Mobile Apps with AEM Mobile

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.

Manage your existing mobile apps with AEM MobileAnthony Rumsey


Overview

3

1 | Welcome and Overview

2 | AEM Introduction

3 | AEM Mobile Introduction

4 | Managing App Content & Updates

5 | Measure App Usage


Adobe Experience Manager Mobile

4

A product to build and manage mobile apps that leverages enterprise content, offers rapid time to market, deep extensibility and integrates with Adobe Marketing Cloud for app measurement and optimization.


Build. Manage. Measure. Optimize.

Create Your App Experience

Connect Your Data

Manage and Publish Apps

MeasureYour Impact

One unified dashboard lets you control all of your company’s apps,

and publish across platforms and devices.

Bring in valuable customer and product

information by integrating with third party APIs and critical

business systems.

Pull existing assets or create new content – and bring it all to life in an engaging app

experience.

Harness the Adobe Marketing Cloud solutions to drive engagement with

personalized content, targeted messaging and

tracking user activity.

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 6

we.Tracker Existing hybrid mobile app in the app store Challenges

Lengthy update cycles require developer involvement Difficult to leverage existing content Understanding app usage

Requirements Consolidate all apps under common platform Allow non-developers to make and manage content Rapidly and continually review app Increase engagement with app messaging and tracking

© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential.© 2015 Adobe Systems Incorporated. All Rights Reserved. Adobe Confidential. 7

DEMO


Goals

8

Continually review app

during its entire life cycle

Seamlessly manage app content and

updates

Manage existing app in AEM

Mobile


AEM IntroductionModule 1


Sites Assets Communities Forms Mobile

Adobe Experience Manager


Module 1: Lessons Log in to AEM

http://localhost:4502 Review the AEM interface Access the AEM Mobile

app catalog

http://localhost:4502/


AEM Mobile IntroductionModule 2

Managing Existing Mobile Applications


Manage Existing Applications

Existing Native Apps(iOS, Android, Windows)

AEM Mobile Apps(native app + HTML/JS)

Existing Hybrid Apps(HTML/JS)

• Content management features built into the AEM Mobile app runtime

• Import existing hybrid applications from Cordova or PhoneGap

• Author new application screens in AEM using drag-n-drop tools

• Extend with Adobe Mobile Services to integrate with Adobe Analytics and Target

• Add Over-the-Air Update plug-in to enable app updates without app store submission

• Coming soon for native applications too !!


Manage Existing Applications

Import App

Update App Design

Create &

Manage

Content

Deliver Conten

t to App

Marketer

Developer


Mobile Application Lifecycle Marketers are in-control of on-

going application lifecycle management

Rapidly update application content

Send notifications and in-app messages

Understand application usage / analytics

Optimize content based on analytics

Deliver updates directly to app

Update App

Screens and

Content

Deliver Updates to App

Send Update

Notifications

Engage with In-

app Messages

Analyze with

Adobe Analytics


Module 2: Lessons Import existing mobile application into AEM

Mobile Instantly review hybrid application Manage app details Capture and send app

screenshots


Managing ContentModule 3


“I wish I could change

the content myself”

“my team already has

AEM experience”

“app store resubmission is

too difficult and time consuming”


Managing Content Centralized interface for managing apps across the enterprise Author new application screens using drag-n-drop tools Deliver new experiences to the app without need to update in the app

stores

AEM Author Content UpdateAEM Publish Installed Apps


Module 3: Lessons Install content package to

enable authoring Create a page using

templates Edit a page using components

and assets Create a page using existing

data Review an app update Create an app update


Measure UsageModule 4


”With limited time and

resources, where should we

focus our development and

test effort?"

“what are our users doing, how often do they

come back?”

“is our content being viewed?“


Measure & Optimize Adobe Analytics integration

Engagement and targeting through app messaging

Push notifications

Adobe Target integration


Module 4: Lessons Assign an Adobe Mobile Services

configuration to the existing app Explore mobile application usage Activate in-app messages Create and manage push

notifications Send a push notification


Takeaways

25

Marketers gain control of

application life cycle

Quickly deliver new experiences

to drive engagement

Manage all apps from one common

dashboard


Anthony RumseyTwitter: @planetrumsey


Technology

Manage Your Existing Mobile Apps with AEM Mobile