SFIoT Unconference – Making Your Ideas a RealityA Product Development Firm’s Perspective

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Who is talking about “Connected Devices”?• Garage Makers and Kickstarters • Funded technology startups with a novel idea• Existing Product Companies that want to connect their current devices• Large corporations that fear they are missing the boat

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Each can benefit from simple themes learnedin Kindergarten• Be nice to people • Find the people that are best at using the crayons • You are going to see new things • Find Parents you can turn to for help and direction

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Design Intent is critically important

• Invest in the work of Industrial Designers that have delivered devices that you like

• Protect the investment until products are on the shelf

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Call your Mom or update your Facebook Status• Heather Bruno – heather_bruno@spannerpd.com• Rich Tangney – rich_tangney@spannerpd.com

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“Moving Atoms takes more time and money than moving Electrons”• For 50K and greater volume production, add 6 months to your

“conservative schedule” and $100K to your budget before production begins

• Make and break developmental prototypes • Maintain flexibility to change manufacturing processes and/or vendors to

avoid unanticipated delays

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Time to market is important – with the right device• More often than not, fewer features perfectly executed wins the race• Spend money on the things that have the highest impact• Have a V.2 list from day one