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A structured approach to content sharing the will help your content get shared more and get you more traffic.
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Making Waves, Not Ripples:
Effective Syndication to Drive Social Shares
SMX LONDON
Bauer and [email protected]
@mrjamescarsonfacebook.com/jacarson
uk.linkedin.com/in/jacarson85www.jamescarson.co.uk/socialsearch
Stop This…
We need 10,000 Facebook Likes and then we’ll start doing stuff.
Why don’t we just buy social shares? They’re just like links right?
+1s are more important than Facebook shares and Tweets.
People Signals
Where Should You Invest Time?
0
5,000,000
10,000,000
15,000,000
20,000,000
25,000,000
30,000,000
Not All About the Reach…
Entertainment, big brands with media support
News, technology
Fashion, music
Fashion, gifts, photography
Anything
Finding Influencers
“If John is followed by 50,000 people who have no followers of their own, he is in a world of hurt compared with Jane, who is followed by 10,000 people who are each followed by 1,000 others. The guarantee of creating an opportunity to see for 50,000 pales next to the opportunity to see for 10 million. Even if you assume that only a fraction of them retweet – say 10 percent – you’ve still reached 1.1 million.”Jim Sterne, Social Media Metrics: How to Measure and Optimize Your Marketing Investment.
How to Find Them
Create lists & targets!
G+ Search (People and Pages)
Followerwonk
Klout
‘Rippling’
http://www.seomoz.org/blog/using-google-plus-ripples-to-connect-with-influencers
Curating Influencers (Ego Bait)
Making Waves… (Twitter Style)
7,000 visits from one Tweet to: http://bit.ly/oz6vUf
Trending…
http://trendsmap.com/?search_query=uk
Best Time?
http://forms.buddymedia.com/rs/buddymedia/images/review-strategies-for-effective-facebook-wall-posts.pdf
http://blog.bitly.com/post/22663850994/time-is-on-your-side
“buddy media strategies for effective wall posts”
Making Waves… (Facebook Style)
Facebook EdgeRank
Whatever EdgeRank… just aim for post feedback (comments + likes)
http://econsultancy.com/uk/blog/9770-facebook-edgerank-what-marketers-need-to-know
Attempt to Meet Five of the Following:
1. Ask questions
2. Post games and trivia
3. Interact with fan engagement
4. Incorporate wall apps (such as the poll)
5. Incorporate relevant photos
6. Relate to current events
7. Incorporate videos
8. Post content for time sensitive campaigns
9. Include links within posts
10. Be explicit in your posts (tell fans what you want them to do).
BUT GIVE PEOPLE CONTENT THAT THEY ARE MOST INTERESTED IN
Sharing Leads to Sharing
Social Media Effects All Traffic Sources + Content!
Social Profile
Larger Social Profile
Even Larger Social Profile
Destination Website
Data Capture/Polling
Comps, ads, engagement
Comps, ads, engagement
Referral tr
affic
Referral siteLinks
In a Nutshell…Network Selection
List Influencers
Ripple and Curate
Make Waves
Practice Your Own Timing
Optmise EdgeRank
Engaged People
@mrjamescarsonfacebook.com/jacarson
uk.linkedin.com/in/jacarson85www.jamescarson.co.uk/socialsearch
