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Magento – E Commerce Platform
Elements & T i l i f Terminologies of a Magento Site
Websites
Abili l i l b i & f h b k• Ability to manage multiple websites & stores from the same back‐end
• Display the same products in different stores• Made up of one or more stores that share the same customer
information (i.e. Order information & shopping cart)
Stores
C b i f b l h f • Can be set up a variety of ways, but as long as they are part of a website they share certain information.
• Mainly used for multiple languages so if you wanted to display a store in English and Spanish you create one store and two store views.
Setting Up Your Catalog
Th l i h i f M i d i The catalog is the most important part of your Magento site and it includes...
• Categories• Products
Att ib t• Attributes• Tags• Reviews & ratingsg
Landing pages for categories
CMS as a categorylanding pageg p g
Standard categoryg ylanding page
Products
There Are 3 Types of Products
Si l • Simple : Is the simplest type of product to sell on your website; one individual
product, where the attributes are determined by the store ownerp , y
• Configurable :gConfigurable products offer much more customer interaction.
Attributes are determined by the customer. i.e. color, size, style
• Grouped :Used to display multiple simple products on one product page and Used to display multiple simple products on one product page and
allow the customer to purchase any combination
Getting Ready Getting Ready for Selling
Tax Rates
M ll f ll l ’ T R f • Magento allows full control over your store’s Tax Rates, from a single statewide rate to rates per zip code
Tax Classes
• Combined with Tax Rates Tax Classes define Tax Rules• Combined with Tax Rates, Tax Classes define Tax Rules.
Tax RulesTax Rules
• If you have different tax rates for your different combinations of Customer Tax Classes and Product Tax Classes, you can define a Tax , yrule for each scenario
• Sales > Tax > Manage Tax Rules
Shipping Options
All hi i l i l dd Shi i h d b • Allow shipping to multiple addresses. Shipping method can be different for each address as well
• Maximum qty allowed for shipping to multiple addresses• When an order with multiple shipping addresses is complete, it will
split into multiple orders
Free Shipping
• Minimum order amount ‐You can designate that free shipping is only offered if the order is over a certain amounty
Payment Methods
S d C di C d• Saved Credit Card• Zero Subtotal Checkout• Check/Money Order/ y• Authorize.net• Payflow• Amazon Simple Pay• Checkout by Amazon• Google Checkout (Under Google API tab)Google Checkout (Under Google API tab)
ThTheme
Theme Terminologies
L t B i XML fil h d fi h bl k f • Layouts ‐ Basic XML files that define the block structure for different pages
• Templates ‐ PHTML files that contain XHTML markup and PHP for visual presentation
• Local ‐ Simple text documents organized on a per language basis that contain translations for store copythat contain translations for store copy
• Skins ‐ Block specific JavaScript, CSS and images that compliment template files
Advantage & gBenefits
Advantages of Magento
F l il bl • Freely available open source• Low investment with high ROI• Support multiple languagespp p g g• Exclusive marketing and promotional tools like Up‐sells and Cross‐
sellFl ibl i i ti• Flexible pricing option
• Flexibility of integrating Magento into a Drupal‐based website• Manage large database without affecting site speedg g g p
Benefits of Magento
SEO f i dl• SEO friendly• Transparent open source coding adaptive to changes• Reliable architecture• Stable admin panel• Multiple store facilities• Third party tools integration• Multiple payment gateways• Multi‐Tier pricingMulti Tier pricing• Easy upgradation
Magento – E Commerce Platform
Thank YouThank You