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Made of People
(also made of people)
Social Software adapts to its environment rather than requiring its environment to adapt to it (circa 2002)
Complexity is in the social networkVendors tried to put it in the
software
Social Software keeps complexity in the social network. Where it belongs. Only encoding simple rules to yield emergence
The greatest pattern of Web 2.0 is sharing control to create value
Decoupling Decisions
The most important decisions cannot be automated
Sharing control over information can lead to more productive decision processes, and better decisions
Sharing control over decisions for enterprises is primarily for social goods
Social Goods
Social Goods are created when the means of production and/or distribution is broadly available• Price trends towards free• Knowledge is distributed
In these gift economies, or social markets, consider sharing control over decisions• Valuation and distribution is social
Social Goods
Social Goods are created when the means of production and/or distribution is broadly available• Price trends towards free• Knowledge is distributed
In these gift economies, or social markets, consider sharing control over decisions• Valuation and distribution is social• Radiohead’s name your own price
Implications for Process
For a given business process• What if we made it more transparent?• What if we made it more participatory?
For social goods, participation can include those outside the firewall• The best experts on your products not on
payroll• The hidden experts can volunteer outside
their job description
WorkParticipationBrittanica
ShareParticipationOpen
To get the benefits of sharing control and being open, you have to move towards transparency
CEO search
Blogged the CEO searchLinkedIn connectionsEmail conversations250 applicantsCollaborative filtering in wiki
(decisions)2 months, saved $100kMeet Eugene Lee, CEO 2.0
Gartner Magic Quadrant
Socialtext ranked as most visionary vendor
Socialtext recognized as leading Enterprise 2.0 company in terms of ability to execute – behind only IBM, Microsoft & BEA
Socialtext also part of Intel’s SuiteTwo bundle, which scored as more visionary than any other vendor
Gartner identifies 'social software‘ as one of top 10 strategic technologies for 2008
Social Software needs to value people• To be implicit is human • Augmentation, not automation• Some decisions should not be
coded• Make software, and sharing in
work, more like a cocktail party…
