WHY IS THIS APP SO GREAT?

5 YEARS AGO , ANYONE COULDALREADY REIMBURSE FRIENDS .

OR MAKE A BANK TRANSFER .

BUT LYDIA WON .

HOW?

THEIR PRODUCT IS AWESOME .PERIOD .

WHAT DO PEOPLE THINK WHEN ITCOMES TO PAYING VIA AN APP?

1 . IS IT SECURE ?

2 . IS IT COMPLEX TO SETUP ?

3 . WHAT IF MY FRIENDS DON 'T USE IT ?

4 . WHAT IF I HAVE NO SIGNAL ?

ONBOARDING

1 . THE USER FEELS SAFE

2 . AS EASY AS IT COULD BE .

3 . DON 'T STOP ME NOW

1. THE USER FEELS SAFE

At every securitysensitive step, theapp great security is

recalled.

2. EASY

Instead ofhaving to copy

his cardnumber, the

user can use hiscamera.

2. EASY

When clicking on expiry dateor cryptogram, the keyboard isa numerical keyboard, instead

of a regular one.

No friction. No uselesskeyboard struggle.

3. DON'T STOP ME NOW

After this short process, the user canaccess 95% of the app's capabilities.However, if he needs to send largeamounts of money, he'll need to

provide more details.

-> reduce friction for onboarding-> make the user love your app

-> ask him for more details if he needsextra features

SEAMLESS

PAYMENT

1 . YOU CAN 'T MISS IT

2 . 6 CLICKS , 5 SECONDS

3 . INSTANT VALIDATION

1. YOU CAN'T MISS IT

When opening theapp, you can't missthe start of thepayment process.

The core user path isHUGE.

2. 6 CLICKS, 5 SECONDS

6 clicks max

How?

2. 6 CLICKS, 5 SECONDS

1 click to pick theamount.

1 click to select eithercontact or professional.On click, it validates theamount and goes to

next screen.

No unnecessaryVALIDATE button!

2. 6 CLICKS, 5 SECONDS

Most recent friends are alreadypreselected

Keyboard is already here for the userto type either name, email or phone

number

Up to 3 clicks to select friend (2letters, 1 click to select)

2. 6 CLICKS, 5 SECONDS

1 click to "Pay"

And it's done!

2. 6 CLICKS, 5 SECONDS

Takeaways:

- no validate button

- display the most likely results

- your core user path must be huge

- when the user has to type something,

show the keyboard and preselect the field!

MEANWHILE.. .

3. INSTANT VALIDATION

As soon as the last digit of theconfirmation code is typed, the

transaction is processed.

No network?

No problem. The transaction will beprocessed as soon as you get signal

back.

PRODUCT

VIRALITY

1 . INVITE A FRIEND

2 . ASK A FRIEND

3 . SMART PARTNERSHIPS

gets +1K users per day

How ?

1. INVITE A FRIEND

Well... I spent it

If you reimburse a friend who didn't usethe app, Lydia gives you 1€.

The number of your"recruits" shows eachtime you open the

menu!

2. ASK A FRIEND

Anyone can ask anyone to be paid on Lydia. If the userrequires a payment from someone who doesn't have theapp, he'll receive a text message with a link to install it.

Without knowing it, the user just promoted the app!

3. SMART PARTNERSHIPS

Lydia has set smart partnershipswith some shops & bars. If youpay with Lydia, you get exclusive

discounts.

YOU LIKED

THESE SLIDES?

CHECK MY

PRESENTATION

THANKS

Remi DuvouxFreelance Ruby on Rails developer - Product LoverFollow me on Twitter: @r_duvoux