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SMBs in India have for long been denied the benefits of business automation and technology tools. This has been primarily due to capex considerations. The advent of SaaS has ignited the opportunity for SMBs to gain the tools and techniques of enterprises albeit without the cost structure. With the pay-as-you-go costing model, SaaS truly partners businesses to grow without the cost shackles. In short, SaaS for SMBs = Growth without Shackles.
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Empowering the Indian SMBs• The Value of Automation
• IT Automation as a strategic enabler
M.Lakshmi Narayan Rao
www.jamcracker.com
Power to the People
Users are no longer constrained by what
technology allowed them to do;
Technology now follows what users want to do
Small and medium businesses (SMBs) are the backbone of the nation's economy, particularly in developing countries. They constitute the bulk of the industrial base and also contribute significantly to their exports as well as to their Gross Domestic Product (GDP) or Gross National Product (GNP)
Mull it Over !
� 6 Million SMBs
� 50% of industrial output
� 42% of India’s total exports
� 50% of private sector employment
� 30-40% of value-addition in manufacturing
� 80 percent of the total number of industrial enterprises
Mull it Over !
CRM, ERP, HRMS, BI, Dashboards – What are these?
Now, here is the sad story !!
� <10% PC penetration
� <1% use Biz Automation
� No/low IT Roadmap
� Heavy dependency on paper
documentation
Objectives
� Empowering SMBso The Challenges
o The Technology conundrum
� Emerging Technology Trendso The Tools and Tricks of Enterprises at SMB price points
� Use cases
The Emerging Business Dynamics
� Globalization
� Liberalization
� WTO Regime
� Competition
� Cross border business complexities
Challenges to Growth
� Innovation
� Scalability
� Processes
� Business Optimization
� Operational Efficiency
BUSINESS AUTOMATION IS THE
KEY
Indian SMBs suffer from problems
of suboptimal scales of operations
and technological obsolescence.
The Technology Conundrum
� Do I need Technology?
� Is Technology Expensive?
� Is maintaining it cumbersome?
� How about manpower?
Maintaining the Status Quo = Comfort Zone
Impact = Losing Customers, Market Share, Credibility
Emerging Technological Revolution
Software
Infrastructure
Cloud Computing
Organization A
Organization DOrganization C
Organization B
The Perfect Solution for SMBs
� Pay as you go versus CAPEX/initial capital commitment
� Easy to adopt and expand
� Low start-up and operating costs
� Minimal IT involvement
� Easy to budget - fixed costs
� No added cost surprises
� No cost software upgrades
WHY ??
Business Scenario & a SaaS Solution
� 50 people organization
� Export House
� Needs concurrent Tools
Software needed Annual License costs
Mailing Solution Rs 4,75,000
CRM Rs 1,92,000
Web Conferencing Tool Rs 86,000
Anti Virus Solution Rs 1,20,000
Mini ERP Rs 6,00,000
TOTAL Rs 14,73,000
Monthly Subscription
Rs 16,800
Rs 11,520
Rs 1,248
Rs 5,520
Rs 17,280
Rs 52,368
SaaS Cost for the Year: = Rs 6,28,416
57%Savings
On Demand (SaaS) On Premise (Traditional)
No Upfront Cost Substantial Upfront Cost
Simple Usage based fee & Fixed Cost Hardware investment
Easy to deploy & implement Software Licenses
Reduced IT Concerns High Management Costs
Minimal IT involvement Dedicated IT resource
Enterprise Class SLA In-house monitoring
Secure & Reliable Cost of Maintenance
Implementation in Days Implementation may take months
Buy only what you need Buy more than what is needed
No minimum commitment Minimum Order Quantity
Easy Scalability Additional Cost of Upgrades, New Versions
Pay as you Go 'Shelf-ware' liability
The OPEX Vs CAPEX Advantage
Why SaaS makes sense?
Case Study• Use-case
• The Eco-system
• SMB Suite – Solution in a box
Case: Fleet Management Solution for a Mid-size Transportation Company – DFC,
spread over 40 locations and over 200 Trucks carting essential cargo such as Oil.
Existing Scenario:
� Excel Spreadsheets
� Paper Records
� Human Memory
� Anecdotal Data
Problems:
� Sag factor of over 25% in Capacity utlization
� Unplanned maintenances.
� Missing Cargo
� Ever growing Paper Records and hundreds of Excel Files
� Zero BI
Ideas in Action ! FMS
On-Premise Solution Proposed
� Multi-location Hardware and Software project
� 3 months of development activity
� 1 month of implementation
� Rs 10 lakhs + 35% maintenance fee annually
3 Year cost out-lay: Rs 17 lakhs
SaaS Solution:
� Development Time: 15 days
� Setup fee: Rs 1.5 lakhs
� Monthly subscription: Rs 5,000 all inclusive
3 Year cost out-lay: Rs 3.3 lakhs
Ideas in Action ! FMS
Solution Scope Solution Scope
�Vehicle Management
� Cash Management
� Statutory Alerts
� Driver Module
� Access Anywhere
� Legacy Data Migration
� Dashboard & BI
The Brass-tacks
From Excel sheet to dedicated browser based-personalized SaaS
Business Application for complete Fleet Management within 2
weeks time.
Zero Capex. Low Opex Solution.
‘‘ ...The moment we finished the application design, our fleet solution for all our trucks was up
and running with no coding at all. Field staff is able to enter data using the excel-like interface
and we have activated vehicle specific alerts. This is an impressive platform...’’
Krishan Agarwal, MD, DFC
On Demand Vs On Premise
Savings over 3 Years:
Rs 13.7 lakhs
Case: Document Management Solution for a school with over 2000 students.
Existing Scenario:
� Excel Spreadsheets
� Paper Records
Problems:
� Islands of Automation
� Paper Mountains
� Retrieval of Records would take days
� Ever increasing demand for storage of paper docs
� Poor Service levels reflected poorly on school’s image
Ideas in Action ! DMS
On-Premise Solution Proposed
� Document Management Software
� 1 months of development activity for customization
� 15 days of implementation
� Rs 3 lakhs + 35% maintenance fee annually
� Narrow scope project with substantial investments for upgrade / functionality
3 Year cost out-lay: Rs 5.1 lakhs
SaaS Solution:
� Development Time: 8 days
� Setup fee: Rs 85,000
� Monthly subscription: Rs 2,000 all inclusive
�Upgraded to web based total Information Management System –at Rs 5K/mo
3 Year cost out-lay: Rs 1.57 lakhs
Ideas in Action ! DMS
The Brass-tacks
From Excel sheets to dedicated browser-based Administration and
information management SaaS Application within 8 days time
Zero Capex. Low Opex Solution.
“ ...Our Student Information System was designed & delivered using a SaaS Solution . We are
thrilled with the speed of application development, flexibility in making changes & proactive
partner services team.”
Riad Mahmood, MD, Headstart
On Demand Vs On Premise
Savings over 3 Years:
Rs 3.5 lakhs
Solution in a Box
Hardware
BPOS
Vertical
Apps
Jamcracker CloudMultiple vendors
SaaS + HaaS
Industry Knowledge
Provisioning
Support
Training
Channel Enablement
Core
Services
+
Industry
Specific
Solutions
SMBsCarrier
SMBs (Need)
�Biz Automation Tools
�IT Solutions’ advice
�Training
�Support
SMBs (Need)
�Biz Automation Tools
�IT Solutions’ advice
�Training
�Support
Jamcracker Provides
�Rich Services Catalog
�Industry specific
solutions
�Training
�Single Window for
Support
Jamcracker Provides
�Rich Services Catalog
�Industry specific
solutions
�Training
�Single Window for
Support
Carrier
Branded
Market
place =
Single Stop Shop for SMBs
H/WH/W
S/WS/W
SupprtSupprt
AdviceAdvice
Single Single
windwwindw
Computing capacity today: Hundreds, even thousands of connected servers
located across the globe and SMBs don’t even have to own them or know where
they are located.
Summary
Rapid deployment of applications, releasing SMBs from the need to buy
hardware;
Access to ready-to-go, preconfigured solutions that SMBs can turn on in days or
weeks with minimal configuration;
Better user-adoption rates , thanks to familiarity with Web-like SaaS interfaces,
which can allow SMBs to forego expensive training.
Zero Lock-in, providing SMBs the advantage of experimenting and choosing the
right solution for their needs
� Cost-effective
� Scalable
� Quick to implement
� Pay-as-you-Go
� No minimum order quantities
� No vendor lock-in
� Green with reduced carbon foot-print
The Perfect Solution for SMBs
SaaS is the closest that comes to answering the
above Wish list and more so in turbulent times.
About Jamcracker
• Provider of the world’s first cloud computing (SaaS) aggregation
service delivery platform
– Established processes for sourcing, integrating, testing, branding, bundling and delivering cloud
services
– Complete life-cycle management for cloud based services
– Executive Dashboard views for qualitative measurement of cloud services delivery
• Provide infrastructure, operations, support and programs for
branded services delivery and life-cycle management
– Enabling enterprise to rapidly source, bundle, and support cloud services
– Ability to rapidly on-board core and complementary cloud services
– Unified management of cloud services, with minimal cost, effort and risk
– Technology and services in production since 1999
Q & A
