Lunch & Learn Presentation - Complete Solar Solution

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  • 1.MERISALEE

2. MERISA LEE From Leamington, ONLeamington! 3. MERISA LEE tomato capital of Canada 4. MERISA LEE Identical triplet 5. MERISA LEE Interested in renewable energy & the automotive industry 6. rd 3Entering year Management Engineering at theUniversity ofWaterloo 7. Strong interest in project engineering andproduct management 8. 20112016 9. LEAD OPTIMIZATION ENGINEERINGINTERNAnalyze data coming from app Make suggestions on how to improve routes Build algorithms to determine best homes to visit 10. CHINO HILLS CANVASSING Observe how canvassing is done, tablet based app in action, make hypotheses to improve data going in to application 11. CHINO HILLS CANVASSING Aggressive Annoying Rude Unpassionate EasyGenuine Smart Kind Passionate Hard working 12. What factors predict a potential solar customer? 13. Credit score High usage Human Dynamics Home-owner Presentation Pool/non pool Marital status Time of day Square footage Length of Residence Signs of life Climate Age # of previous attempts Children Home value Presentation Internet leads Income Canvasser tone Electric/hybrid car Education Neighbors with solar 14. STRATEGIC MARKETING What is strategic marketing? Target consumers that will actually be interested Why? Optimize our resources (canvasser time) to increase appointments and sales How? Find consumers similar to our clients customer base 15. EXPERIAN DATA157 M S U11 51050100150200 16. SCORE 17. Why use the tablet? No need for data entry Able to record homes already knocked Integrate efficient data in app Tons of promise in analyzing data 18. Status Count Percentage Come Back 3 2% Inaccessible 4 2% Not Home 120 60% Refused 69 35% Successful 2 1% Vacant 2 1% TOTAL 200Statuses 1% 1% 2%2%35%60%Come BackInaccessibleNot HomeRefusedSuccessfulVacant 19. Knocks VS Time 250 200150 100 50 0 0:00 0:30 1:00 1:30 2:00 2:30 3:00 3:30 4:00 4:30 5:00 5:30 6:00 6:30 7:00 7:30 8:00 8:30 9:00 9:30 20. ROADBLOCKS Battery life inefficient GPS runs in background 2-4 hours 21. ROADBLOCKS Hard to test with very few Bay Area canvassers 22. ROADBLOCKS Having a 3rd party maintain our application 23. ROADBLOCKS Adjusting scoring method, thinking of different methods 24. NEXT STEPSNEW INTERN Patrick Roncal 3B Math 25. NEXT STEPSNEW CANVASSERS 20 in Dublin 12 in Chino Hills 26. NEXT STEPSTABLET everyone using tablet 27. NEXT STEPSCONTINUOUS IMPROVEMENT Choosing better turfs 28. Questions? MERISALEE