23
AUGMENTED REALITY DIANA SILVEIRA NOVARE LIBRARY SERVICES

Lunch and learn augmented reality july 2012

Embed Size (px)

DESCRIPTION

Augmented reality ties the physical and virtual worlds. These science fiction sounding applications are just the beginning of bringing the Internet to the physical world. Just pointing your phone at a historic building or direction, can bring a wealth of information to the user.Join us to learn about popular Augmented Reality Applications such as Layar, Wikitude, Red Laser and others and how they will change our information seeking behaviors in the future.

Citation preview

Page 1: Lunch and learn augmented reality july 2012

AUGMENTED REALITYD I A N A S I L V E I R A

N O V A R E L I B R A R Y S E R V I C E S

Page 2: Lunch and learn augmented reality july 2012

WHAT IS AUGMENTED REALITY?

“A type of virtual reality that combines real and imagined images in a real-time

session. In augmented reality, most of the images are real.”

Defined in PC Magazine

Page 3: Lunch and learn augmented reality july 2012

CHANGING HOW WE VIEW THE WORLD

.

ImprovingConnecting

Enhancing

Changing

SUPPLEMENTING

Page 4: Lunch and learn augmented reality july 2012

CHANGING INFORMATION SEEKING BEHAVIOR?

• Search by photo

• Immediacy of information

• Sharing – crowdsourced information as readily available (or more) than authoritative sources

• Privacy?

Page 5: Lunch and learn augmented reality july 2012

QR CODES

Page 6: Lunch and learn augmented reality july 2012

VISUAL SHOPPING & BEYOND

Amazon’s Flow

Red Laser

Snaptell/Amazon

Page 7: Lunch and learn augmented reality july 2012

RED LASER

Page 8: Lunch and learn augmented reality july 2012

SNAPTELL & AMAZON MOBILE

Page 9: Lunch and learn augmented reality july 2012

WIKITUDE

Includes worlds like: Twitter, FourSquare, Yelp, Wikipedia, Couponing, Instagram, university maps, and more

Page 10: Lunch and learn augmented reality july 2012

LAYAR

Page 11: Lunch and learn augmented reality july 2012

• Scan barcodes for product information

• Scan QR codes• Recognize famous

landmarks• Translate by taking a picture

of foreign language text• Scan text using Optical

Character Recognition (OCR)• Recognize paintings, books,

dvd, cds, and just about any 2D image

• Solve Sudoku puzzles

GOOGLE GOGGLES

Search the real world by taking a picture. Search by taking a picture

Page 12: Lunch and learn augmented reality july 2012

GOOGLE GOOGLES – THE GLASSES

Page 15: Lunch and learn augmented reality july 2012

AR IN CARS

Page 16: Lunch and learn augmented reality july 2012

Source: Wired Magazine

Page 17: Lunch and learn augmented reality july 2012

SmashCards

Holiday Cups

NEW THINGS EVERY DAY

Page 18: Lunch and learn augmented reality july 2012

COMING TO FACEBOOK FACIAL RECOGNITION FOR THE MASSES

Source:face.com

Page 19: Lunch and learn augmented reality july 2012

“This year, the Tampa Bay Lightning introduced a replica team jersey equipped with a radio frequency chip embedded in the sleeve that fans can scan at stadium stores to receive discounts on refreshments and team merchandise for all season ticket holders. The promotion has worked — it helped spur a nearly twofold increase in season ticket sales this year.”

USING RFID TO INTERACT

Page 21: Lunch and learn augmented reality july 2012

CHANGING INFORMATION SEEKING BEHAVIOR?

• Search by photo

• Immediacy of information

• Sharing – crowdsourced information as readily available (or more) than authoritative sources

• Privacy?

Page 23: Lunch and learn augmented reality july 2012

CONTACT

facebook.com/novarelibraryservices

@novarelibrary

delicious.com/dee987/Augmentedreality

[email protected] 877.816.9638

Slides at: www.slideshare.net/dee987