LUMBINI

TRAVEL GUIDE APP

Opportunity Analysis Project

Problem

People need to reach/explore

several places (within and outside the city)

Gather information from

Internet – the main source

friends

Word-of-Mouth

Available search engines, travel apps –

globally based

Little information for locally significant areas in the

city

Mobile Platform

Almost every persons own a phone

- most of the phones are smartphones

Growing use of mobile for internet along with

voice & text based communication

Search-while-go possible only through mobile

Application:Lumbini

Lumbini – birth place of Gautam Buddha

- UNESCO world heritage site

Interesting and Interactive travel guide for

Lumbini

Requires an internet connection

For android devices

Application:Lumbini

Features:

- Introduction & History of Lumbini & Buddha

- Holy Sites

- Location based interactive maps

- Photo gallery

- Various ways of reaching to places

- Available hotels & transportation services

- Reviews

Testing Value Proposition

Hypothesis- Lack of adequate online information site or apps, to search for places, service, stations, and other facilites in a city.

- Available website or apps not localised enought to provide more factual information about the place.

-People will love a travel guide app for their smartphones that would provide the information regarding the various places in a city.

-The app should also provide the review of the services, any offers, etc.

Testing Value Proposition

Experiments

- Focused upon a particular city "Lumbini" for app

development.

- Created a prototype of the Lumbini app.

- Carried out online survey with fixed set of questionnaires

- Interviewed few users face-to-face

- Allowed selected users to use our app.

Testing Value Proposition

Results

94 % people relied on the

internet to search for the

places.

91 % people used search

engines for their

search, 26% used mobile

apps.

Testing Value Proposition

Results

Mostly android apps were

popular with apps from

Foursquare, Yelp, Tripadvisor, L

onely Planet, Tripso, Aroundme.

Even though, there were plenty

of apps available, people still

wanted better travel guide app

(almost everyone)

Testing Value Proposition

Results

The features we had proposed

in our model were accepted

warmly.

Required information about

these areas in the app & web

based system

- Fooding

- Weather -Environment

- Clothing -Entertainment

Testing Value Proposition

Results

-Timing Information

-Cost

-User Participation

-Videos

-Web based version

-Events & History

User suggested features:

Majority of users are ready to

participate, and would love to

integrate the participation

through social networking sites.

Testing Value Proposition

Around 60% business were not

registered in any online map

services.

38% owned some business

Business owners were willing to

post ads, provided good user

base.

Market Analysis

Revenue source- Advertising space in-app through business vendor

- Nepal Tourism Board

- Hotel owners, Market place owners, Travel Agencies, Airlines etc. of the local area

- 59% of the respondents with business showed lack of confidence in the advertising success of an in-app ad,

- while rest were willing to pay upto 100$, which could increase upto 2k – 3k dollars.

Estimated Market Size (only for Lumbini) : 60,000$ per annum

-

Final Business Model

Conclusion

Many informative apps & websites available,

but almost none provide the insider

information of the city.

Both mobile app as well as web based.

Cost, user participation, timing, videos, history,

etc. should be added to the app.

With these feedbacks incorporated, this project

is worth pursuing.