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Luke Quilter, managing director of search marketing agency Sleeping Giant Media, presented his PPC Masterclass at the inaugural Digital in Kent conference held in Folkestone, Kent, UK on 17th April 2013. Find out more about Sleeping Giant Media at http://www.sleepinggiantmedia.co.uk Twitter - @SleepingGiantM
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Presented by: Luke Quilter
PPC masterclass
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Introduction
2
How to get clicks for Less
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Relevance
3
£14
£15
£13
£12
£11
£10
£9
£8
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Relevance
3
£14
£15
£13
£12
£11
£10
£9
£8
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Why?
4
Relevancy
Help comply to Googles Quality Score Algo
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
What google say
- Will put this on our site
5
http://support.google.com/adwords/answer/2454010?hl=en
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Simple terms
6
The more relevant your add is, the more people will click and the better experience a
user will have
Google is a business
They want more customers
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Relevancy
7
Shoes Red shoes red converse trainers
ShoesAds
Shoes
Red shoes
Red shoes
red converse trainers
red converse trainers
adgroup adgroup adgroup
Landing page
Keyword
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Ongoing Management
- Ensure you break the account out
- Remove the poor performing bits
- Allow more budget to go to the better performers
8
Average performance
Good performance
Bad performance
Great performance
Great performance
Ok performance
Best performance
Best performance
Best performance
Best performance
Stage 1
Stage 2
Stage 3
Stage 4
t. 01303 240715 e. [email protected] w. www.sleepinggiantmedia.co.uk
Thanks for your time
- Any further questions?
- Join us for beers and pizza at 5
- Chance to win 1 of 5 free SEO site audit and consultation
