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The Opportunity of Social Media Dom Castley CMO Amino Technologies Amino Communications ©

LSS'09 The Opportunity Of Social Media, Amino Tech

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The Opportunity of Social Media

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Page 1: LSS'09 The Opportunity Of Social Media, Amino Tech

The  Opportunity  of  Social  Media  

Dom  Castley  CMO  Amino  Technologies  

Amino Communications ©

Page 2: LSS'09 The Opportunity Of Social Media, Amino Tech

Completed  acquisi<ons  of  AssetHouse  in  June  2008    and  Tilgin’s  STB  Division  in  December  2008  

Established  1997,  Amino  is  a  world  leader  in  the  IPTV  Set-­‐Top  Box  (STB)  market  and  was  floated  on  London  Stock  Exchange  in  June  2004    

Global  presence  in  over  80  countries,  with  headquarters    in  the  UK  with  offices  worldwide  

Amino Communications ©

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Amino Communications ©

Page 4: LSS'09 The Opportunity Of Social Media, Amino Tech

Directories Magazines Broadcast

Newspapers Telcos

Amino Communications ©

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Amino Communications ©

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Amino Communications ©

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Contents

Popu

larit

y

Social CRM

Adver&sing   Sponsorship  Subscrip&on  Pay  per  view  

Mass Delivery

Pay  to  own  

Importance

Niche Popular

Amino Communications ©

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Amino Communications ©

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Amino Communications ©

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Amino Communications ©

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Amino Communications ©

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Twi[er  effect  Reviews  

Interac<on  

Amino Communications ©

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Iden&fy  

Foster  

Use  

Reward  

Amino Communications ©

Page 14: LSS'09 The Opportunity Of Social Media, Amino Tech

Citizen Journalism

Radiohead

UGC PGC

Amino Communications ©

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Amino Communications ©

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Amino Communications ©

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Apps  

Direct  Revenue   Indirect  Revenue  Targeted  Ad  

Membership  

Voucher  

App  purchase  

Coupon  

Reduce  churn  

Amino Communications ©

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Apps  

Direct  Revenue   Indirect  Revenue  

Amino Communications ©