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Italo Oliveira
• Digital Designer
• 12-year-experience on interactive
projects, websites, apps, e-
commerce, and more…
• 2 years of Locaweb, as Visual
Design Coordinator
Cargocollective.com.br/italoliveira
José Cipriano
• Musician and marathoner in his free time
• Major in International Relations and Marketing
• 12 years trying to find out solutions to problems of users
• 1 year and a half handling products interfaces of Locaweb
zecipriano7 jccipriano jccipriano jccipriano
About Locaweb
• 15 years
• +1000 employees
• Hosting & Infrastructure
Services leader in Brazil
and Latin America
• +260 K customers
• 25 products (SaaS, PaaS
and IaaS)
+
450 KActive
Websites
+
2
MillionE-mail
accounts
+
7,5 KCloud
Servers
+
800 KDomains
About Locaweb
• 15 years
• +1000 employees
• Hosting & Infrastructure
Services leader in Brazil
and Latin America
• +260 K customers
• 25 products (SaaS, PaaS
and IaaS)
Locaweb UX Team
• 10 members
• Works directly with Locweb
Product Teams
• Recently started working
with Website and
Customer Support Teams
WE BELIEVE IN LEAN UX
• Create the main
personas
• Identify goals and
problems
• Formulate
hypotheses about
interactions
• Draw, draw, draw
• Invite members of
the Team to draw
• Design
wireframes and/or
prototypes from
the best ideas
• Show them to the
Team and ask
feedback
• Invite real users and
who is near you to test
• Adjust the prototype
and keep iterating
Think Do Test
WHAT IS OUR PROBLEM?
• Difficulty to conduct processes concerning panels implementation
• UX Team is not close to Front-end Team
• User Tests? NO WAY!
• Lack of time to draw and code Panels interfaces
There is no pattern to our product interactions
Recently updated Panel
Research and Interview
with customers
Personas created
Tests performed with
real customers
LOCASTYLE BOTTOM LINE
Easy customization
Easy maintenance
Large number of
elements
Scalable
Customer Workbench
• Simple and low impact panel
• Elements created on demand
• Work of co-creation between
some members of the UX
teams and front-end
• Prototyping and test
application with users
• Ready in 2 months
BETA PROJECT
• Remodeling of Email Marketing
panel (a “core business”
product of the company)
• Crucial for creating standards
to the next panels
• +80% of Locastyle elements
were created during this project
THE EVOLUTION
THE EVOLUTION
AND FINALLY…
• We released our Library to the
GitHub developers community
• Remodeling of Email Marketing
panel (a “core business”
product of the company)
• Crucial for creating standards
to the next panels
• +80% of Locastyle elements
were created during this project
OUR BENEFITS
• Nimble creating of high fidelity
prototypes
• Helped in the design of new
products and the remodeling and
improvement of existing ones
• Today the user test is included on
a daily basis
NOT ALWAYS A BED OF ROSES
• Responsiveness and Library documentation process
were postponed
• Some elements did not fit all cases
• Not all members of the Team were involved
Next steps• Mobile First
• UX Library documentation
• Validating individual and
combined elements (mobile
first requirement)
• All members of the Team
joined activities of creating
elements
• Co-creation workshops with
UX and Front-end Teams