Localized Overlays & Ad Insertion Solutions for Television

Broadcasters

TV broadcasters can now easily monetize any screen anywhere by inserting a variety of localized graphic overlays & ads. Gaian's MAYA platform presents TV broadcasters with a wonderful

opportunity to create and groom their local advertisers.

Localizing TV overlays and ads help advertisers target specific cities/regions with their advertisements as opposed to reaching all your channel audience across different geographies.

Statistically, in TV channels, most ad units are only purchased by national advertisers, with MAYA platform powering your TV channel, local advertisers get to advertise on your channel and add to your ad sales.

All in all, you get to:

• Insert any on-screen graphic or full-video ads live on-air. These content/ad insertions can either be scheduled or on demand, and are fully controlled by a Broadcaster’s MCR. Using MAYA's

hi-tech ad insertion technology, you can include asten bands, L bands, scrolls, full video, on air graphics (logos), 3D animations, & informative widgets in your channel.

• Publish geo-specific ads that play in different regional languages to cater to a specific region. Your TV channel can now accept and publish ads for a specific country/city/town.

• Easily comply with local laws and broadcast regulations by substituting ads that are not

appropriate for certain regions with appropriate advertisements from local advertisers.

Get to know how Gaian's MAYA platform can help your TV Channel. Connect with us +91 40

6453 5352 or mail us at sales@gaiansolutions.com.

For more details visit: http://www.gaiansolutions.com/solutions/broadcasters/localised-overlay-

and-ad-insertion.aspx