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Yahoo (US vs. China)
Beibei YangNov. 15, 2010
UMass Lowell91.527 Human-Computer Interaction, Fall 2010
This presentation is available at: http://goo.gl/Bsoww
Yahoo (US):http://www.yahoo.com
Yahoo (China):http://www.yahoo.com.cn
or http://cn.yahoo.com
Yahoo (China)Language: simplified ChineseCharacter set: GB2312Reading direction: L2R
Search Assistant
Good: Feature appropriateness and taste/values
Good: Visual communication
Left Column: Navigation Bar• Yahoo (US) allows navigation
bar customization• Yahoo (China) doesn’t allow
customization– Contradicts the Configurability
and Control in HCI principles
• Both good practice of Visual communication (icons)
Left Column: Navigation Bar Customization
Left Column: Navigation Bar Customization
Mid-column: Content • Date (including time zone)• Weights and measures
Both representation and content are localized
Violates the predictability principle Follows the predictability principle
Mid-column: Content
• The content of Yahoo (China) has a much longer length than Yahoo (US)– Matches the feature appropriateness and
taste/values principle– However, one can argue that Yahoo China violates
the simplicity and efficiency principles, and Fitt’sLaw
• The content of Yahoo (US) violates the Clarity, Predictability, Consistency, and Efficiency in principles
Right Column
Good: Directness, and Efficiency
Foot
Good: Feature appropriateness and taste/values
Aesthetically Speaking …
• Yahoo (US)– Violates the Aesthetically
pleasing principle• Yahoo (China)
– Follows the Aesthetically pleasing principle
Error 404
• Yahoo (US) displays search results
• Yahoo (China) shows the above 404 message before redirecting to the homepage
Both follow the Forgiveness principle
The “Contact Us” Page
• Street address• Postal Code• Phone Number
Others
• Yahoo (US) – links open in same window
• Yahoo (China)– links open in a new window
Good: Feature appropriateness and taste/values
Summary• HCI Principles and Heuristics
– Yahoo (US)• Violates: Aesthetically pleasing, Clarity, Consistency, Predictability,
Directness, and Efficiency• Follows: Compatibility, Comprehensibility, Configurability, Control,
Flexibility, Forgiveness, Simplicity, and Responsiveness– Yahoo (China)
• Violates: Configurability, Flexibility, Control, Simplicity, and Efficiency• Violates: Recognize rather than recall (Heuristics)• Follows: Aesthetically pleasing, Compatibility, Comprehensibility,
Clarity, Predictability, Directness, Efficiency, Forgiveness, and Responsiveness
• Yahoo (China) Good Practice of Localization– Language, Character set, Reading direction– Year, Month, Date, Measures– Visual communication– Feature appropriateness and taste/values
Conclusion:Overall, Yahoo (China) did a good job on localization
Thank You!