local_and_mobile_search-bill_mungovan.ppt

PubCon 2008

Goin’ Mobile

Bill Mungovan – Director, Product MarketingOmniture

November 12th, 2008

© 2008 Omniture Inc, Confidential & Proprietary

Optimize bids for

local visitors

Local Search Query

Customize landing pages for

local visitors

Integrate mobile

analytics

Adjust bid strategies for local

searchers

April 8, 2023


3

Test Content To Increase Conversations

mBox

Recipe A

Recipe B

New York

4

Will Geo-Targeting Work?

Recipe A

Recipe B

Recipe C

Recipe D

5

State Specific Segment Targeting: ~ 25% Lift


6

“The Biggest Prediction I‘ll make for 2009 is that it will be the first year where the device you search from will matter almost as much as what your query is.”

David BerkowitzNov. 11th, 2008

The Need for Mobile Analytics

1. Marketers are tasked with accurately measuring ALL audience traffic• Measuring traditional Web search is easy, but what about mobile?

2. Lack of mobile industry standards

3. With mobile device, carrier and geo-segmentation knowledge, marketers can target mobile users


7

What Savvy Marketers Are Considering

• Daily updates from feeds around the world• SiteCatalyst reports on devices and capabilities, including:

• Mobile Devices

• Device Manufacturer

• Screen Size

• Screen Width

• Screen Height

• Cookie Support

• Image Support

• Screen Color Depths

• Video Format Support

• Audio Format Support


8

Analytics for Marketers On-The-Go

• Enhanced user experience for on-the-go marketers

• Bookmarks and dashboards via mobile web

• Report delivery via mobile email

• iPhone App


9


Optimize bids for

local visitors

Local Search Query

Customize landing pages for

local visitors

Integrate mobile

analytics

Adjust bid strategies for local

searchers

In Summary:

• Target search ads geographically and automated bids

• Automate geo landing page optimization

• Find one place to measure, analyze and optimize ALL of your online metrics, web and mobile


11

Thanks!

Bill Mungovan

Email: [email protected]

Phone: (801) 722-7000 x1323

Mobile: (415) 596-4035


12

Technology

local_and_mobile_search-bill_mungovan.ppt