Local Components and Successful Associations:

How to Make it Work FOR You

• Affiliate• Chapter• Allied Society• Federation• Charter• Division • Section• Special Interest Group• Etc.

What Is A Component?

http://marinermanagement.com/resources/blog/2014-02-08/chapter-performance-dashboard-right-side

National

Local 1 Local 2 Local 3

State

• Local autonomy creates marketing nightmares with inconsistent messaging

• I have no visibility into our member data• “We have always done it this way…”• Poor communication with local components = lost revenue• New initiatives die because we can’t get them off the ground• My local components are autonomous, we can’t mandate anything to

them…• Volunteers are impossible to work with at local level• No one will take a risk to try something new

Why Are You Here?

• National Association of Realtors

• Association of Records Managers and Administrators (ARMA) International

• American Association of Diabetes Educators

• Alzheimer's Association

• International Association of Administrative Professionals

• Air Conditioning Contractors of America

Good news – there’s a better way

Help Is Out ThereAssociations Now

Members Win When Chapters and Associations Get Along

People Power Unlimited

Millennials are NOT the Problem with Your Chapter

Mariner Management

4 Trends Impacting Association Chapters

Association Success

Engagement: Local vs. National

ASAE

Chapter Restructuring:A Board’s Most Difficult Job?

When done right, the chapter experience can be one of the

biggest drivers of member retention. ARMA members named

their chapter engagement as their top benefit on member-

satisfaction surveys, [Trevor] Mitchell said. “If we’re investing in

them, it increases our national retention rate and growth rate.”

http://associationsnow.com/2015/05/members-win-association-chapters-get-along/

Kyle BazzyDirector of Growth

Proud Detroiter

BillhighwayTechnology that solves real

problems for component based organizations

Founded in 1999

Why Am I Qualified to Share This Info?

What are we discussing today?

ProcessAdoption Process

01GovernanceComponent Challenges

02Resources

Share Resources

03AMA

Ask Me Anything

04

1. LookingAre you looking to make a change to your component structure?

2. In The ProcessAre you currently in the process of making a change to your component structure?

3. Change Is CompleteHave you recently made a change to your component structure?

Where Are You At?

Process• Define Reality• Who, What, Where,

When, Why, How• Keys to Success

Define Reality• Align with your strategic plan• Tell a story• Use data, outside examples,

and consultants

Chapter Growth

http://marinermanagement.com/resources/blog/2016-05-12/chapter-growth-paradox-systemic-response

Locals Losing Tax-exempt Status

IRS Releases Electronically Filed Form 990 Data (GuideStar Blog)

• Senate Bill 2750

• CHARITY Act

• Bipartisan bill

• Sponsored by Sen. John Thune (R – SD) & Sen. Ron

Wyden (D – OR)

• Introduced April 6th, 2016 to Senate Finance

Committee

Data is Your Friend• Associations with a renewal rate of >80% more likely to use a fixed renewal

rate (56% vs. 22%)• 88% of associations with renewal rate of >80% have some kind of grace period• 53% of associations use Instagram (Millennials)• On average, 29% of student memberships convert to full memberships• The bulk of individual/professional associations have dues between $200 &

$299; Trade associations of $1000 or more

The 2016 Membership Marketing Benchmarking Report – Marketing General Inc.

Who, What, Where, When, Why, How

Keys to Success• Cadence of Communication• Incentives• Momentum • Technology Partners• White Knights (People)

GovernanceChallenges are typically rooted in the structure of the organization:

Each Chapter Is DifferentEach chapter has different volunteer roles and business models

Limited EffectivenessChapters reporting limited effectiveness in delivering professional development, member engagement, or member retention(Source: ASAE Benchmarking Study)

Chapter ResponsibilityToo much responsibility is placed on the chapters and volunteers

Uniqueness Between ChaptersUniqueness between chapters and finding methods, policies and bylaws that work for all chapters (identifying and handling rogue chapters)

GovernanceChallenges are typically rooted in the structure of the organization:

Chapter ResponsibilityToo much responsibility is placed on the chapters and volunteers

• Lack of volunteers and resources available to effectively run chapter• Either the burden is too large or no one volunteers• Too much responsibility for the current volunteers (or staff)

Journey to Good Governance (ASAE)• Diagnosis and Learning• Action Planning

• Identify the problems• Develop a clear change vision• Consider the impact for ALL levels of the org.• Commit to managing the process through a thoughtful strategy

• Support for People Affected by the Change• The Journey to Results

https://www.asaecenter.org/resources/articles/an_magazine/2015/july-august/the-journey-to-good-governance

• ASAE• Component Relations• Governance Structure

• Mariner Management• http://marinermanagement.com/resources• Chapter Performance Dashboards

• Marketing General Inc. • http://www.marketinggeneral.com/knowledge-bank/

• People Power Unlimited• http://www.peoplepowerunlimited.com/• Active Chapter Video Series

• Association Success• Transform Culture

• Books:• Transformational Governance: How Boards Achieve Extraordinary Change• Component Relations Handbook: A Guide to Successfully Managing and Motivating Chapters, Affiliates, and other Member Gr

oups

Additional Resources

AMA: Ask Me Anything

Kyle Bazzy586.480.6419 (cell)

Kbazzy@billhighway.comhttps://www.linkedin.com/in/kylebazzy