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Branding In Higher Education How to build a personal brand that works

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Personal Brand Who are you?

What do you have to offer?

How do others see you?


Brand Channels

Website/Blogging

Twitter & LinkedIn

Instagram/Pinterest

Slideshare

Storify

YouTube/Vimeo


Personal Website

About Page

Blog Component

Portfolio Page Resume

Contact Page


Consistency

Profile Picture

Full Name

Location

Website Link

Completed Bio

Character

Personality

Authenticity

Transparency

Balance

Content

Blog Posts

Website

Twitter Chats

Live Tweeting


Content Creation Case studies

Recent events

Industry news and trends

How-to and advice

Interviews / Q & A’s

Lists

Thesis/Research



LEAD

Listen | Engage |Acknowledge |Deliver

• What you had for breakfast

• Anything related to alcohol or partying

• Sexual references

• Curses

• Being late

• Negative thoughts

• Pointless conversations

• Subtweets

• Material related to your professional interests

• Research or project you are working on

• Questions

• Insightful things you have learned

• Feedback and Comments

Social Media Do’s and Don’ts


Resources Hootsuite

NetworkedBlogs

Wordpress

Weebly

About.Me

IFTTT

BrandYourself

The Branding Muse


Questions?


Technology

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