L.J. HookerTotal Real Estate Solutions ®

Residential Commercial Retail Project MarketingResidential Commercial Retail Project Marketing

Real Estate Scenario

• The domestic Real Estate organized market was estimated to be valued at $16 billion in 2006 [1] , 33% up from $12 billion in 2005 [2]. It is expected to touch $60 billion by 2010 [1] (CAGR: 39%) and $90 billion by 2015 [2]

(CAGR: 21%).[1] http://www.domain-b.com/industry/associations/assocham/20061120_estate.html[2] http://ibef.org/artdispview.aspx?in=54&art_id=15221&cat_id=381&page=1

• On one hand where the real estate sector in India today is proclaimed to be the most promising sector, the real estate agency/ broking in India continues to remain unorganized and fairly fragmented, predominantly characterized by small players with a local presence.

Real Estate Scenario

The residential real estate brokerage segment is fragmented and unorganized.

Some salient features are:

• Absence of branded players in this segment • Small firms covering limited area• National or International networks do not exist• Limited Use of Technology with low reach • Sporadic or no use of Advertising• Lack of Professionalism• No Transparency during transactions• Lack of Trust by customers• Ethical issues• No training, accreditation or certification • Most transactions transacted through an individual or independent brokers

At L.J. Hooker we believe you, the customer should expect a

better and a more sophisticated level of service

in the realty sector.

Who is L.J. Hooker?

• Leading International Real Estate Company

• Provides Brokerage and Property Management Solutions

• Been in business for 80 years – Established in 1928

• L.J. Hooker sells a house every ten minutes of every working day

“Real Estate is not about houses,it’s about people.”

- Sir Leslie J. Hooker

• Has a global network of +750 offices with multiple office locations already established across India.

• We bring the professionalism, experience and the security of an international Superbrand ®

• L.J. Hooker does it all and does it better, with additional income opportunities in a one-stop-shop through aligned services

Who is L.J. Hooker?

NCR•DLF Phase IV (Gurgaon)•Project Mktg.

Chandigarh•Madhya Marg

Jaipur

Hyderabad•Himayatnagar•Project Mktg.

Ahmedabad•S.G. Highway

Goa•Porvorim

Mumbai•New Link Road-Andheri

Pune•Deccan

Mysore

Kochi•N. Ernakulam

Bhubaneswar

Chennai

Banaglore•Intl. Airport•St. Marks Road•R.T. Nagar•Project Mktg.

• L.J. Hooker introduces ethical practices in real estate businesses, such as training & accreditation of our franchisees

• Transparency in conducting business transactions, a one –party commission charge

• And use of standardised forms

Who is L.J. Hooker?

Traditional Agency Vs L.J. Hooker Model

L.J. Hooker, a concept being introduced in India will score over the traditional real estate agency in the many dimensions:

Traditional Agency L.J. Hooker Model

Systems & Procedures

In general, there are no particular operational Systems & Procedures. Business runs on the whims of the owner.

Follows a streamlined processes & procedure to transact business based on successful international practices which are uniform across the country.

Reach Their reach is limited to the local area they are based in.

Network of offices & powerful website would reach across the country and overseas. This gives customers easy access to properties & offices globally.

Scope of Services

Their function is limited to finding a seller for a buyer or vice versa.

One stop shop for pre and post transaction services including buying, selling, renting, property management, financial services and consultancy.

Brand Security There is no guarantee of quality and genuineness of the services offered

Well known and successful brand in the field. Protection of the brand ensures trustworthy, ethical & uniform practices across all offices.

Traditional Agency Vs L.J. Hooker ModelTraditional Agency L.J. Hooker Model

Property Management

Not available Undertake efficient property management activities like rent collection, paying taxes, renewing leases, maintenance, etc.

Professionalism There is no assurance of a binding code of conduct

Customers are handled professionally according to the time-tested policies laid down by the company with higher standards of transparency & ethics, ensuring Customers for Life.

Other Services Nil At L.J. Hooker we assure area specialists do the due diligence on all our properties. Additionally L.J. Hooker assists tenants with carpentry, plumbing, etc.

Referral system Usually casual arrangements withother brokers in local area.

Formal referral system brings in customers from all over - at fixed fees and income sharing, better serving our customer any where.

• The office is located on the prime locale on New Link Road, a key arterial role in the western suburbs of the city, having up-market residential and commercial complexes

• The real estate area within 5-7 kilometerradius is witnessing increasing activities ofnew constructions around residential andcommercial premises by reputed developers

• Added advantage of the locality being an entertainment hub, there is significantactivity attracting sizable footfall in andaround the area

• Our skilled and friendly agents are advise our clients on the ways & means to maximize their returns on your investments

• L.J.Hooker is a leading professional realtor in all markets we currently operate in Mumbai

L.J. Hooker New Link Road-Andheri

L.J. Hooker New Link Road-AndheriShop No. 2, Royal Classic

Next to Citi MallNew Link Road, Andheri (W)

Mumbai 400 053

nlrandheri@ljh.in ph : +91 22 6420 2528fax: +91 22 4010 7472

Visit: www.ljhooker.com