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CEO Interview and Webinar: Update on the State of Deduplication
Learn from two Deduplication Veterans: George Crump, Founder Storage Switzerland and Tom
Cook, CEO PermabitLearn About The Top Three Trends in Deduplication
1. Data Efficiency and Flash – Table Stakes?
2. Data Efficiency and The Cloud – Cloud independent?
3. Global Data Efficiency – The Efficient Data Center
4. Ask your Deduplication Questions to the Dedupe Panel
For audio playback and Q&A go to:http://bit.ly/StateofDedupe
Available On Demand
Our Speakers
George Crump is the founder of Storage Switzerland, the leading storage analyst focused on the subjects of big data, solid state storage, virtualization, cloud computing and data protection. He is widely recognized for his articles, white papers, and videos on such current approaches as all-flash arrays, deduplication, SSDs, software-defined storage, backup appliances, and storage networking. He has 25 years of experience designing storage solutions for data centers across the US.
Tom Cook, Chief Executive Officer and President, is responsible for guiding the company’s strategy and vision. Cook has more than 20 years of experience leading growth stage technology companies. Prior to joining Permabit, Cook led and completed the sale of web application developer, Curl Corporation to a division of the Sumitomo Corporation. Prior to Curl, Cook was President and CEO of audio tool maker, Cakewalk Software (acquired by Roland Corporation), which he led from start-up to worldwide market leadership. He also served as a director of or advisor to more than a dozen companies and organizations.
● Analyst firm focused on storage, cloud and virtualization
● Knowledge of these markets is gained through product testing and interaction with end users and suppliers
● The results of this research can be found in the articles, videos, webinars, product analysis and case studies on our web site:
http://storageswiss.com
Who Is Storage Switzerland?
4Copyright © Permabit Technology Corporation
| Permabit.com
COMPANY OVERVIEWTransforming Storage with Data Reduction Technologies
• Primary storage – flash, hybrid, HDD, SAN, NAS• Tier 1, ODMs, component and cloud providers
• 47 patents filed, 35 granted to date
Permabit at a Glance
Markets/Customers
• Industry leaders in capacity optimization for flash, hybrid and HDD storage
• Products include high performance inline data deduplication, compression and thin provisioning on any platform/environment
• Technology deployed in 10,000 storage arrays worldwide
Only solution that provides:• Inline Operation• High Performance• Low Latency• Scalability to Petabytes• Minimal Resource Overhead• Immediate Time to Market
Intellectual Property
Performance
Permabit Data Reduction
Scalability
Resource Efficiency
Key Technology Advantages
Agenda• Data Efficiency is more than Deduplication
• Data Efficiency Adoption Rates
• Data Efficiency and Flash Storage
• Data Efficiency and the Cloud
• Global Data Efficiency
• Q&A
Polling QuestionWhere Are You Using Deduplication?
A) Nowhere
B) Disk Backup Only
C) All/Hybrid Flash Array Only
D) Both Backup and Production
Polling QuestionWhere Are You Using Deduplication?
A) Nowhere
B) Disk Backup Only
C) All/Hybrid Flash Array Only
D) Both Backup and Production
Data Efficiency is more than Dedupe
● Compression
● Thin Provisioning
● Deduplication
A Complete Solution Requires All Three
Data Efficiency Adoption Rates
● Standard in Backup Data Protection
● Standard in WAN Optimization
● Almost standard in startup flash arrays
● Legacy vendors are woefully behind
185%
140%
17% 15%0%
-3% -5% -6% -13% -21% -23%
68%
EMCXtremIO
IBM FlashSystem
IBMStorWize
HDS HUS/HNAS
EMC VNX/VNXe
HDSVSP
Dell Compellent
DellEqualLogic
NetAppFAS
IBMDS8000
EMCVMAX
Pure FlashArray
Has Inline Dedupe and Compression Does not have Inline Dedupe and Compression
2014 Growth Rate
Source: Market Share: Disk Storage Systems, All Regions, 3Q14 Update, Gartner, Jan 2015 Magic Quadrant for Solid State Arrays, Gartner, Aug 2014
Inline Deduplication and Compression Drive Down “Effective Cost” Enabling Market
Leadership
Data reduction drives array growth
In the HDD world of 2005:Capacity was cheapPerformance was scarce
In flash world of 2015:Capacity costs 8x as muchPerformance is plentiful
FOR OVER 50 YEARS, STORAGE WAS DOMINATED BY SPINNING DISK.
STORAGE INDUSTRY TRANSFORMATION
Trend #1 – Data Efficiency and Flash Storage
Data Efficiency is Table Stakes for Flash
● Lowers the price per GB
● Lowers the amount of writes
● A Vendor without Data Protection is at a serious disadvantage
Data Efficiency and Flash Myths
● Can be hazardous to database performance
● The Performance of Flash makes the all Data Efficiency Equal
● You don’t need all three – Deduplication, Compression,
Thin Provisioning
● You Need to be able to turn off
Trend #2 – Data Efficiency and The Cloud
Deflation AFA/Hybrid
Tier One Share Erosion
Hyperscale Cloud
TIME 2014 SDS/Cloud Era
$ R
EVEN
UE
EMC, IBM, HDS NetApp, Dell, HP
Google, Amazon,
MS
Deflation AFA/Hybrid
Tier One Share Erosion
Hyperscale Cloud
TIME 2014 SDS/Cloud Era
$ R
EVEN
UE
EMC, IBM, HDS NetApp, Dell, HP
Google, Amazon,
MS
THE CLOUD IS DRIVING STORAGE TRANSFORMATION
Deduplication will be Table Stakes for Cloud Storage
● Lowers the price per GB
● Improves Data Transfer Speed
● Enables Cloud to Cloud transfers
Data Efficiency and Cloud Myths
● Cloud Vendors don’t like Data Efficiency
● The Cloud Vendor will Provide Data Efficiency
● The Cloud Vendor will Pass Savings On
Trend #3 – Global Data Efficiency
Global Data Efficiency
● Deduplication meta-data is shared between storage systems of all types:
o On premise, off premise and in the cloud
● Will primarily reduce network transfers not data footprint
● Will need some controls to when to have a real copy and an efficient copy
21Copyright © Permabit Technology Corporation
| Permabit.com
The Data Reduction Experts
Tom CookPresident & CEO
22Copyright © Permabit Technology Corporation
| Permabit.com
Disk
Flash
Low cost
High capacity
High performance
Capacity
Performance
Permabit data reduction enables flash performance at the cost of disk
PERMABITDATA REDUCTION
WHY DATA REDUCTION NOW?
23Copyright © Permabit Technology Corporation
| Permabit.com
A PORTFOLIO-WIDE SOLUTION
SSD in PC/Server or Array
Block Storage Array
PC/ServerHBA
NAS
Cloud GatewayCloud-Based Storage
Appliance
Integrates across a wide range of products and platforms
24Copyright © Permabit Technology Corporation
| Permabit.com
Major Vendor AFAw/ SANblox
Major Vendor AFA
Start-upFlashArray
Read Latency 1.2 ms 4 ms 4 ms
Write Latency 3.8 ms 5 ms 5 ms
Mixed Latency 3.0 ms 5 ms 7 ms
Read/Write 70/30 Mix 170K IOPS 150K 150K
Capacity (raw) 256 TB 120 TB 130 TB
Major Vendor AFAw/ SANblox
Major Vendor AFA
Read Latency 1.2 ms 4 ms
Write Latency 3.8 ms 5 ms
Mixed Latency 3.0 ms 5 ms
Read/Write 70/30 Mix 170K IOPS 150K
Capacity (raw) 256 TB 120 TB
Major Vendor AFAw/ SANblox
Read Latency 1.2 ms
Write Latency 3.8 ms
Mixed Latency 3.0 ms
Read/Write 70/30 Mix 170K IOPS
Capacity (raw) 256 TB
COMPETITIVE OVERVIEW
Source: Permabit ConfidentialLatency numbers are average latency at peak
IOPS
Competitive Comparison
Thank you!Storage Switzerlandhttp://[email protected]
StorageSwiss on Twitter:http://twitter.com/storageswiss
StorageSwiss on YouTube:http://www.youtube.com/user/storageswiss
Permabithttp://[email protected]
Permabit on Twitter:http://twitter.com/permabit
Permabit on Facebook:http://www.facebook.com/permabit
CEO Interview and Webinar: Update on the State of Deduplication
For complete Audio and Q&A please register for the On Demand Version at:
http://bit.ly/StateofDedupe
