Startup Land

in

Little

Victories

@technotheory

YEARS

YEARS

Startup Land

Reality

Little Victories

Tricks for the Journey

Reality

Darkroom

Steply

Labelbox

ActionCam

2003 2009ANGEL INVESTMENT

YEARS

2003 2009ANGEL INVESTMENT

2006 2012

MAY

YEARS

2006 2012

FEB MAR

2006 JUN2013

2009

10K users

JAN2011

YEARS

2009 JUN2013

10K users

JAN2011

48.7M users

2007

12M blogs

JAN2011

YEARS

MAY2013

12M blogs

JAN2011

108M blogs

2007

Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11

Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11

AND GETFUNDED

$10M+

$100M+

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Something failed!

Little Victories

Mar-11 May-11 Jul-11 Sep-11 Nov-11 Jan-12 Mar-12

Mar-11 Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11Apr-11 May-11 Jun-11 Jul-11 Aug-11 Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12

Flickr Photo: joncandy

SUCCESS IS…

FOR YOUR

SUCCESS IS…

Tricks for the

Journey

Tricks for the Journey

FIND THE RIGHT

PEOPLE

Flickr Photo: allison_dc

Flickr Photo: allison_dc

Flickr Photo: allison_dc

Tricks for the Journey

RELATIONSHIP

MARKETING

IT’S NOT ABOUT YOU

Host a Panel (don't just talk)

Organize a Dinner Party

Host an Event

Flickr Photo: Pierofix

STAY IN TOUCH… (by being helpful)

Send links or tips

Offer news from time to time

Ask for advice

Photo: Evomail

REAL TIME (every 3–6 months)

Coffee/Lunch /Beer

Skype/Hangout (call, if no video)

Invite to an event/party

Tricks for the Journey

DISTRIBUTION

Ma

rke

tin

gvs

Dis

trib

uti

on

MARKETINGDISTRIBUTION

Marketplace Affiliate Reseller

Example

They Get Paid

Upfront Conversion* ConversionConversion + Renewal

Customer Support

You You You Reseller

Customer Relationship

You You* You Reseller

Setup Involved

Your Control

http://bit.ly/piratesnew

if Marketing…

if Distribution…

A M J J A S O N D J F

thank you :)

Jared Goralnick