How to use Linkedin as a recruiter?

Péter Kovács, Balázs VargaRandstad Hungary

130.000 users in HUNGARY

Social network for business audiance

Online database of mainly passive and active jobseekers

100 million professionals worldwide

1 million new members weekly

Average profile with 41 years old with 15 years of experience

140.000 users in Hungary mainly from Budapest and big cities

LinkedIn – what is it?

LinkedIn growth globaly

LinkedIn growth in Hungary

Thursday November 28, 2008

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Based on a former research.

How to use Linkedin as a recruiter?Step by step1. Make your own profile: fill out as much as possible with a picture to make it more personal2. Upgrade your profile

1. Get recommendations: http://www.linkedin.com/recRequests?cor=&goback=%2Eprf_en*4US

2. Have a public profile with your name in the url: http://www.linkedin.com/myprofile?editwp=

3. Get your profile search engine optimised: choose max. 3 relevant keywords and try to use as often as possible in your profile

example:

http://hu.linkedin.com/in/balazsvarga

http://hu.linkedin.com/in/kovacspeterjr

3. Find your friends/workmates/former classmates etc. – with People You May Know function4.

Connect with all of your current workmates to reach a wider network. Make benefit out of the real, professional recruitment network of Randstad.

1. Build a network

2. Join and create groups

a. choose a unique and relevant topic / theme (in connection with the creator's specialized area)

b. set rules for application and behaviour and keep them consequently

b. invite your online Linkedin connections by giving them an incentive (relevant discussions, market information, providing them a good platform to connect other professionals from their area to discuss concrete professional issues)

c. invite all relevant candidates who you meet personally (during interviews, events)

d. manage the group daily

e. „invite only” type of groups are more attractive – gives exclusivity

f. don’t let irrelevant applicants join the group

f. organise personal networking events for the group members regularly

g. create specialised subgroups by sub segments in the group to make it even more attractive

e.g.: http://www.linkedin.com/groups?gid=1789852&mostPopular=&trk=tyah

3. Promote your linkedin profile outside the network

a. Linkedin badge: http://www.linkedin.com/profile?promoteProfile=

b. Email signature

Step by step5. Position yourself as a recruiter

1. Post jobs in status updates

2. Post jobs in your groups

3. Share as much info as possible: (widget based add-ons)1. Box.net: http://hu.linkedin.com/in/kovacspeterjr (bottom of the page)

2. Slideshare: http://hu.linkedin.com/in/balazsvarga

3. Wordpress: http://hu.linkedin.com/in/spillerlaszlo (bottom of the page)

4. Etc.

4. Connect your twitter account with linkedin: https://www.linkedin.com/secure/settings?twitterSettings=&trk=msitehomepage

6. See your own statistics and improvements: 1. number of people who have viewed your profile (exact results are restricted)2. number of people in your network

7. Find the appropriate people in your network – advanced search

8. Connect them1. Indirect: request an introduction

2. Add to your network: always send a personalized message, research the profile, find common things, start the message with that

How to use Linkedin as a recruiter?

Thank you!

Thursday November 28, 2008

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