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PERRY D. LEWIS GEEKS ON GRAND LinkedIn Workshop for Cobalt Mortgage

Linked in & Facebook for Cobalt Mortgage 2013.08.01

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The Geeks on Grand gave a presentation to Cobalt Mortgage in Durango on August 1, 2013. The topics were using LinkedIn and Facebook for Business. Please let us know if you have any questions, or need further information on LinkedIn, Facebook, or any other social site. -Victoria Petersen and Perry Lewis, Geeks on Grand 970.533.9926 / www.geeksongrand.com

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Page 1: Linked in & Facebook for Cobalt Mortgage 2013.08.01

PERRY D. LEWISGEEKS ON GRAND

LinkedIn Workshopfor Cobalt Mortgage

Page 2: Linked in & Facebook for Cobalt Mortgage 2013.08.01

LinkedIn is…

…….

LinkedIn is…

Page 3: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Complete Your Profile…….

Complete Your Profile

Upload an image Create “who you are”

headline List your current

position and past two positions

Complete "Summary” sections

Complete "Specialties” section

Page 4: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Complete Your Profile…….

Complete Your Profile

Interests Groups &

Associations Honors & Awards Give & Ask for

Recommendations

Page 5: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Growing Your Network…….

Growing Your Network

Page 6: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Growing Your Network

Page 7: Linked in & Facebook for Cobalt Mortgage 2013.08.01

How To Market Yourself…….

How To Market Yourself

Page 8: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Groups – Associations – Interests

Page 9: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Using LinkedIn to Market Your Biz…….

Using LinkedIn to Market Your Biz

Page 10: Linked in & Facebook for Cobalt Mortgage 2013.08.01

LinkedIn Business Page

Page 11: Linked in & Facebook for Cobalt Mortgage 2013.08.01

LinkedIn Business Analytics

Page 12: Linked in & Facebook for Cobalt Mortgage 2013.08.01

LinkedIn Business Analytics

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Privacy

…….

Privacy

Page 14: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Social Netiquette

…….

Social Netiquette

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Perry D. Lewis [email protected]

http://www.linkedin.com/company/geeks-on-grand

www.geeksongrand.com

970.533.9926

August 1, 2013

LinkedIn Workshop for Cobalt Mortgage

Page 16: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Facebook Workshopfor Cobalt Mortgage

VICTORIA PETERSEN GEEKS ON GRAND

Page 17: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Facebook for Business

The Road to Social Media Success

Page 18: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Page Architecture

Layout of your

Business Page

Page 19: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Admin Panel

Page 20: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Insights Panel

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Business Page Header

Page 22: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Page Architecture

Layout of your

Business Page

Page 23: Linked in & Facebook for Cobalt Mortgage 2013.08.01

The Timeline

Page 24: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Facebook Timeline

Pin a Post to the Top of Your Page

Page 25: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Facebook Timeline

Highlighting a Post

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Hello, Highlights!!

Page 27: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Growing Your Page

“Likes”

Page 28: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Growing Your Page

“Likes”

Vanity URLs

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Growing Your Page

“Likes”

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Growing Your Page

Interaction

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Growing Your Page

Interaction

Interacting as “Your Page”

Page 32: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Growing Your Page

Interaction

Interacting as “Your Page”

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Interacting as “Your Page”

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Content Marketing

General Strategies

Page 35: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Content Marketing

General Strategies

Page 36: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Facebook’s Graph Search

Relevant Search – at last!!

Facebook’s Graph Search

Page 37: Linked in & Facebook for Cobalt Mortgage 2013.08.01

Victoria Petersen [email protected]

m

www.facebook.com/GeeksonGrand

www.geeksongrand.com

970.533.9926

August 1, 2013

Facebook Workshop for Cobalt Mortgage