©2013 Model N, Inc. Proprietary and Confidential

Now 2014 – register now for early bird rate - 40%

Click HERE

©2013 Model N, Inc. Proprietary and Confidential

What happened last year ?

2013Snap shot !

Model N & ePP’s 3rd Annual European Life Sciences

Pricing, Profit & Revenue Management Forum

©2013 Model N, Inc. Proprietary and Confidential

2013 Speakers & Past Attendees

• 2013 speakers included

• Previous years’ attendees– Senior Pricing, Finance, Commercial, Sales Operations, IT– Amgen, Novartis, Baxter, Novo Nordisk, Sanofi, Biogen, Teva, J&J, GSK,

Merck, Boehringer Ingelheim, Abbott, Bayer, Roche Diagnostics, Schering-Plough, Actelion, Edwards Lifesciences, Medtronic, Covidien, Syngenta, AstraZeneca, Smith & Nephew, and more

• Reviewed and attended by leading analysts & consultants– Gartner, Accenture, Deloitte, IDC Insights

©2013 Model N, Inc. Proprietary and Confidential

• Europe – Problem Child or Rising Star? Outlook and Opportunities for Growth• State of the Nation for Life Sciences Pricing and Profitability Management• Getting your Global Pricing Management and Governance Structure Right• Who needs pricing and profitability insights? From Finance to KAMs…how pricing

teams can support profitable decision making with the right data• Competing to Win in Tender Driven Markets : The Journey To Tendering Excellence • Building An Organization that can Win the Pricing Battle• Dynamics of External Referencing in Launch Sequencing and Price Management • Global pricing and market access in tough times and new realities• Current Challenges and New Business Models for a Global MedTech Player. How to

drive change?• Pricing from a different angle : is the old school business model to be renewed ?• 3 pillars support successful compliance programme

2013 Agenda - highlights

©2013 Model N, Inc. Proprietary and Confidential

• Strategy and commercial outlook for Europe– Outlook and opportunities in price, profit and revenues including industry trends – Price and profit as part of the revenue lifecycle management – status quo and challenges – Price and revenue management organizational setup

• Planning – How to manage prices and price changes in different markets, including reference

pricing, parallel trade impacts and increased buying sophistication? – How to minimize internally-caused revenue leakage issues? – How to best meet external pressures on prices, profits and revenues?

• Execution– How to effectively manage channel complexity to optimize profits? – How to manage efficiently rebates and incentives in price and sales execution?– What is best practice in tender management?

The Event’s ongoing Key Themes

©2013 Model N, Inc. Proprietary and Confidential

3 Reasons to Attend the 2014 forum

• Only event of its kind in Europe, organized by the European Pricing Platform & Model N

1

• Leading industry speakers imparting real and practical experiences in addressing industry challenges, sharing insights, successes & pit-falls

2

• Exceptional networking opportunity for senior finance, pricing, sales/sales operations and IT professionals.

3

Corning BV Video

Merck Serono Video

2013 Event Video

©2013 Model N, Inc. Proprietary and Confidential

Solutions Theater And Pre-Forum Workshop

• Model N is the sole technology sponsor partnering with ePP on the Forum’s agenda topics & focus points

• Speak to Model N experts at our Solutions Theater, and attend live demonstrations of leading European solutions – Tender Management – Price Setting – International Reference Pricing – Rebates and Incentives

• Pre-Forum Model N workshop on 3rd June afternoon focused on Solutions updates and real life scenarios discussions

– Price and Margin Analytics – Parallel Trade Analytics – Agreement Compliance

©2013 Model N, Inc. Proprietary and Confidential

Model N thought leader in Revenue, Price and Profit Management – sample

2013 publications Pharma Business

International Model N launches International Reference Pricing solution for the

pharmaceutical sector http://www.pbiforum.net/en/pbi/finance/350/Model-N-launches-International-Reference-Pricing-solution-for-the-pharmaceutical-sector.htm

Industry Today Model N launches International Reference Pricing solution for the pharmaceutical sector http://www.industrytoday.co.uk/pharmaceutical/mode

l-n-launches-international-reference-pricing-solution-for-the-pharmaceutical-sector--------/26412

eyeforpharma Understanding and Selling Value - the Role of the Sales Team http://social.eyeforpharma.com/sales-marketing/understanding-and-selling-value-%E2%80%93-role-sales-team

PharmiWeb Profitability in the Life Sciences market: bridging the skills gap http://www.pharmiweb.com/features/feature.asp?ROW_ID=1664#.UtZQhipx285

eyeforpharma The Sales Team: Driven by Revenue or Profit? http://social.eyeforpharma.com/sales-marketing/sales-team-driven-revenue-or-profit

Director of Finance The Changing Role of CFO in Lifecycle Management http://www.dofonline.co.uk/index.php/governance/166-governance-2010/11405-cfo-revenue-lifecycle-

management-453454

Ernst & Young Improving margins through smarter pricing http://performance.ey.com/2013/05/16/improving-margins-through-smarter-pricing/

©2013 Model N, Inc. Proprietary and Confidential

Model N is the Leader in Revenue Life Cycle Management

©2013 Model N, Inc. Proprietary and Confidential

Now 2014 – register now for early bird rate - 40%

Click HERE

©2013 Model N, Inc. Proprietary and Confidential

• As the global leader in Revenue Management for Life Sciences, Model N Europe has a mission to develop and maintain a European community for Revenue management – Community platform for knowledge exchange, best practice sharing – Designed for the Revenue Management stakeholders – Finance,

Sales/Marketing, Sales Operations, Pricing, IT (sales & mkt applications)

• Industry expert presentations and case studies over the 2 days will focus on 4 key themes:– Balancing Global & Regional Pricing Strategies– Channel performance management– Financial control and compliance– Organization & Change Management

Our Goal: A Dedicated Knowledge Sharing Community focused on Life Sciences only

©2013 Model N, Inc. Proprietary and Confidential

Contact Information

Alexandria RumbleSenior Director – Industry Marketing EMEA

DL: +44 1932 895 090 | Cell: +44 7855 401 604 arumble@modeln.com

• For any question please contact:– Alex Rumble

• For updates on 2014 agenda & speakers join our linked-in group