www.pcsweeney.com

Raising Online Social Capital

StaticWebsites

Social Networking

BLOGsVLOGs

OnlineDirectories

Online News

WebTools

E-Stores

UserReviews

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalDefinition - Social Capital

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-Networks, understanding and values that shape the way we relate to each other and participate in social activities.

-The attitude, spirit and willingness of people to engage in collective, civic activities. Over time, social capital builds what may be termed as social infrastructure, a key item discussed in the Strategic Social Plan.

-The networks and connections between people that contribute to social cohesion

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Raising Online Social CapitalDefinition - Online Social Capital

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Online Social Capital works exactly the same way that social capital works in the physical world. The same social benefits of working cohesively together are present in the digital world and the benefits should be recognized in the same way.

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Raising Online Social CapitalWhy is social capital important?

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-Increase Organizational awareness

-Increases in civic engagement

-Develops respect and appreciation of your organization

-Helps to create partnerships

-Organizational branding

-It can be spent or invested as actual capital

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Raising Online Social Capital

As retailers, media companies and even government agencies attempt to get with the times and connect with an online audience, every once in a while they get a reminder: With enough online social capital Anybody, or any group, armed with only a Web browser can anonymously game the system by creating an online buzz and manipulate the marketplace, society, or politics for profit or just for fun.

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For Example…

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Raising Online Social Capital

-Viral Videos-Viral E-mails-Trending Topics-News Stories-Comments-Popularity

The name given to an instance of this “buzz” is “Meme”

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How does it work?

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Raising Online Social Capital

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Raising Online Social CapitalLibrary Website/OPAC

Your library’s website should the focal point of your online social profile. This is only the beginning, a place to start.

LibraryWebsite/OPAC

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Raising Online Social CapitalStatic Websites

Basic or unchanging

Business or organization websites.

Informative but not-user or customer created

Hard to gain a presence in these websites

StaticWebsites

LibraryWebsite/OPAC

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Raising Online Social CapitalSocial Networking

Dynamic, changing

User or customer created

Allows for social connections and sharing, group organization

StaticWebsites

Social Networking

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalBLOGs, VLOGs, Twitter, listservs

User created and controlled content. Typically online diaries or visual diaries. Static

WebsitesSocial Networking

BLOGsVLOGs

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalOnline Directories

Listings of organizations phone numbers, websites, addresses, hours, etc… Typically third party. Static

WebsitesSocial Networking

BLOGsVLOGs

OnlineDirectories

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalOnline News Sources

Many newspapers are moving an entirely online format. So the same way that you submit press releases to the local newspaper, you should be thinking about online news sources as well.

StaticWebsites

Social Networking

BLOGsVLOGs

OnlineDirectories

Online News

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalWeb Tools

Web tools include

-Widgets

-Add-ons

-Skins

-ProgramsStaticWebsites

Social Networking

BLOGsVLOGs

OnlineDirectories

Online News

WebTools

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalOnline Stores and advertising

Friends of the library• Etsy• Ebay• Better• World Books• Amazon• Café Press

StaticWebsites

Social Networking

BLOGsVLOGs

OnlineDirectories

Online News

WebTools

E-Stores

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalUser Review Sites

Libraries should be listed on user review sites

• Yelp• Foursquare• Yahoo• Brightkite

StaticWebsites

Social Networking

BLOGsVLOGs

OnlineDirectories

Online News

WebTools

E-Stores

UserReviews

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalIntegrating Your OPAC

Link back to your catalog!

-QR codes

-Book Reviews

-Amazon Sales

-WorldCat

StaticWebsites

Social Networking

BLOGsVLOGs

OnlineDirectories

Online News

WebTools

E-Stores

UserReviews

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalIntegrating Your Library Website

Ensure that your homepage is linked or in some way connected to as many of these resources as possible or as makes sense in your community.

StaticWebsites

Social Networking

BLOGsVLOGs

OnlineDirectories

Online News

WebTools

E-Stores

UserReviews

LibraryWebsite/OPAC

www.pcsweeney.com

Raising Online Social CapitalThe Whole Picture

StaticWebsites

Social Networking

BLOGsVLOGs

OnlineDirectories

Online News

WebTools

E-Stores

UserReviews

LibraryWebsite/OPAC