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LEVERAGE TECHNOLOGY FOR BUSINESS
GROWTHH O W T O S U S TA I N I N T O D AY ’ S C O M P E T I T I V E M A R K E T.
WHY CHANGEN E E D F O R B U S I N E SS E S T O E V O LV E
BUSINESS CHALLENGES• Skilled Manpower• Competition• Rapidly changing business
environment• Pressure on margins• The Digital Paradigm
Nokia
TECHNOLOGY DRIVING BUSINESS CHANGE
Blackberry /
CD
TECHNOLOGY DRIVING BUSINESS CHANGE
DVD CloudUSB Drive
LP
TECHNOLOGY DRIVING BUSINESS CHANGE
Audio Tapes CD MP3 Cloud
Yellow Taxi
TECHNOLOGY DRIVING BUSINESS CHANGE
//
Books
TECHNOLOGY DRIVING BUSINESS CHANGE
Travel agent TripAdvisor MakeMyTrip
TECHNOLOGY DRIVING BUSINESS CHANGE
Bazaar / Supermarket
TECHNOLOGY DRIVING BUSINESS CHANGE
TECHNOLOGY DRIVING BUSINESS CHANGE
Friends
TECHNOLOGY IN SALESR E A C H O U T T O M O R E C U S T O M E R S A N D M A R K E T S
WHAT YOU CAN DO• E-Commerce – B2C, B2B• CRM• Digital Marketing• Marketing Automation
• India has the third-largest Internet user base in the world, with more than 300 million users, of which more than 50% are mobile-only Internet users.
• Mobile Internet users in India to double by 2017.
INTERNET USAGE IN INDIA
DIGITAL COMMERCE IN INDIA
The Indian digital commerce market is expected to reach
$128 billion in 2017 from current $42 billion
23.5% in 2013
29% in 2018
DIGITAL BUYERS IN INDIA (2011 – 2018)
DIGITAL BUYERS
WHY IS THE DEMAND FOR ECOMMERCE RISING?
THE DIGITAL INDIA INITIATIVEDigital India is an initiative by the Government of India to ensure that Government services are made available to citizens electronically by improving online infrastructure and by increasing Internet connectivity.
It was launched on July 1, 2015 by Prime Minister Narendra Modi. The initiative includes plans to connect rural areas with high-speed internet networks. Digital India has three core components. These include:
• The creation of digital infrastructure• Delivering services digitally• Digital literacy
(Source: Wikipedia.com)
Marketplace Commission + taxes extra
15% 15% 8% 14% 15% 7%
Marketplace payment fee
Rs 10 fixed 3.2% Rs 10 fixed 3.0% 0 4.5%
Self Shipping No No Yes Yes No Yes
Shipping provided
Yes Yes Yes Yes Yes Yes
Cost of Shipping INR/500 gm
35 40 40-45 45 45 40-49
Packaging Provided
No Yes No No Yes No
Subscription*
Free Free INR 499/month
Free Free INR 499/Month
Payout Period Dispatch date + 7 working days
Dispatch Date + 3 weeks
Shipping Confirmed+7 days
Delivery Date + 2 to 7 working days
Every Wednesday for sales completed before Monday
On Shipping confirmation from customer
SELLING ON MARKETPLACES
m-Commerce Reach
70% of total traffic
65% of total traffic
Not Revealed Not Revealed 40% of total traffic
Not Revealed
Facebook Reach
5,260,000 approx.
3,750,000 approx
5,039,000 approx.
1,105,000 approx.
2,623,000 approx.
3,600,000 approx
Twitter Reach 502,000 approx.
231,000 approx.
2.17M 74,300 approx.
27,100 approx.
137,000 approx.
Total Revenue (FY 2014)
2,846 Cr 168 Cr 169 Cr - - -
SELLING ON MARKETPLACES
Case Study
Pratik Doshi Founder of Cheeky Chunk umbrellas which sells designer umbrellas through various marketplaces.
How he became a MARKETPLACE MILLIONAIREIn 2 months?
Source: yourstory.com/2015/08/marketplace-millionaire/
SELLING ON MARKETPLACES
1. Unique products sell better.There are 10,000 bags and 20,000 T-shirts already listed on marketplaces. It will be difficult for you to even get discovered.
2. Use search keywords to your advantageNo one knows you exist online. So, get into the mind of the customer by figuring out what you would search for. Example:
umbrella, umbrellas,designer umbrella, designer umbrellas, unique umbrella, monsoon umbrella, strong umbrella, designed umbrella, long umbrella, short umbrella…Don’t underestimate the power of search keywords.
3. Stand out from the rest. Ninety per cent of your marketing will be done when you’re at the stage of listing the product. Invest in design and photography.
4. Stay in touch with the marketplace employees Use all social media platforms, such as Facebook, LinkedIn and Twitter to get in touch or call the product managers/category managers.
TIPSSELLING ON MARKETPLACES
TOOLS THAT HELP YOU MANAGE YOUR CHANNELS
• UnicommerceA platform for managing orders & inventory across multiple marketplaces & carts. Sell more across multiple e-commerce channels.• BoostMySale
Multi-channel eCommerce platform that allows you to sell online through your own store or marketplace.• Browntape
eCommerce software that allows Flipkart, Amazon, Snapdeal sellers to manage orders & inventory centrally.• APPSeCONNECT
Integrate your eCommerce store, marketplace with your ERP system.
Some Multi-Channel Sales Management Software:
CHOOSING YOUR ECOMMERCE PLATFORM1. Custom E-commerce PlatformYou acquire the services of a specialized web design and programming firm to develop a custom solution for your on-line business.
• Design a requirement document.• Get quotes from multiple vendors.• Select a vendor on the basis of experience and technical expertise • Sign an agreement with the vendor for defined deliverables and timeline
Choose this option only if you’re sure there is no product which meets your requirements.
2. Self-hosted E-commerce PlatformA self hosted solution is a piece of software that you run on your own server (or rented server).
So if your business needs lots of customization and if you have technical resources in hand, then this is an option.
CHOOSING YOUR ECOMMERCE PLATFORM
3. Software as a service (SaaS) E-commerceSoftware as a Service (SaaS)- is a cloud based delivery model in which applications are hosted and managed in a service provider's datacentre, paid for on a subscription basis and accessed via a browser over an internet connection.
So if your business doesn’t have a lot of technical resources, SaaS platforms can be a good choice.
• Easy to set up a shop
• Range of features • Safe and secure • affordable • Easy to manage
CHOOSING YOUR ECOMMERCE PLATFORM
PAYMENT GATEWAYSThe payment gateway is the application that connects your website shopping cart to your merchant account.• Give your customers multiple payment options. Being flexible to your cusromers
will increase their likelihood to buy.• Apply for a merchant account for processing credit cards.
You need have the following information: Your Tax ID no. Business Bank Account Balance Sheet Description of Service Documented Refund Policy
• You may also consider using PayPal. This is an online service that allows you to send money across the Internet using either your credit card or bank account for funding.
FEATURES
Set up cost Zero for Startup Pro;30,000 for Privilege
4900 for Startup plan;19,000 for Platinum plan
Zero Various plans with Zero to 15000 fee
Zero
Transaction fees 1.99% + 3.00 for EMKI, Debit Card, Net Banking, Cash Card, wallet2.99% + 3.00 for International cards
0.75% for Debit cards2.25% for Credit cards+0.75 % for EMI, Amex, IVR, International Cards
1.99% + 3.00Flat for all
1.5% for Debit Cards2.25% for Credit cards, Net Banking
1.9% Flat for all
Support for Wallet and Cashcard
Wallets : Paytm & MobiKwik ; Cashcards -ITZCash / ICash / Oxicash / PayCash
Wallets - PayUMoney N/A N/A N/A
Extras Annual Software Upgradation Charges (ASUC) of 1200 is charged on a per month basis payable in advance every year
1% transactional fee instead of 0.75% above 2000. RBI Mandated Pricing
4900 Annual maintenance cost
Service tax applicable 5% on digital products for Debit Card transactions
TOP PAYMENT GATEWAYS IN INDIA(COMPARISON CHART)
Source : top10sslcertificates.com
61% of cardholders polled by Visa said: "I would shop online more often if I knew my credit card information was secure."
83% of cardholders who haven’t shopped online said the reason they have yet to do so is because "they are worried about the security of their credit card information"
(Source : Visa's website courtesy of Visa Research.)
Let customers know that your website is safe
SSL CERTIFICATE PROVIDERS
LOGISTICSAUTOMATE YOUR SHIPPING. THE REASON BEHIND THE DISSATISFACTION IS THE FAILURE OF THE PRODUCT DELIVERY IN TIME.
• Choose a Third party logistics service provider. They offer an all in one solution for assembly, packaging, warehousing, and distribution.
• Get reliable logistics advantage. Maximizes profitability through combined knowledge and resources.
• Save Time and Money. Outsourcing logistics will save a wealth of time and money for your company.
TOP LOGISTICS PARTNERS IN INDIA
Source : quora.com/What-is-the-most-reliable-logistics-shipping-solution-for-eCommerce-companies-in-India
BACK OFFICE • Inventory Management• Order + Returns management• Accounting• Purchase and Supply chain management
ACCOUNTING SYSTEMS ERP SOFTWARE
CUSTOMER RELATIONSHIP MANAGEMENT (CRM)
CRM software is commonly used to manage a business-customer relationship, however CRM software systems are also used in the same way to manage business contacts, clients, contract wins and sales leads.
CRM SOFTWARES (COMPARISON)
CUSTOMER SUPPORTCustomer support is a range of customer services to assist customers in making cost effective and correct use of a product. It includes assistance in planning, installation, training, troubleshooting, maintenance, upgrading, and disposal of a product.
Apps to help your business engage with your customers.
INTEGRATION• Are your systems connected?• Are you doing manual data entry?
Once you are done with setting up your ecommerce channel(s), you need to ensure that they are in-sync with your back office systems (ERP, Accounting Systems, Inventory Management Systems)
MARKETINGDigital Marketing:In simplistic terms, digital marketing is the promotion of products or brands via one or more forms of electronic media.
• Organic / Inbound• Inorganic / Outbound (Paid) • Social Media• Email Marketing
MARKETING
• Marketing activities that bring visitors in, rather than marketers having to go out to get prospects' attention.
• Earns the attention of customers, makes the company easy to be found, and draws customers to the website by producing interesting content.
Organic / Inbound Marketing
MARKETING
Inorganic / Outbound Marketing
Outbound marketing is the opposite of inbound marketing, where the customers find you, mostly through various paid and natural search engine marketing efforts.
MARKETING
Social Media MarketingThe is the process of gaining website traffic or attention through social media sites.
MARKETING
Email MarketingEmail marketing is directly marketing a commercial message to a group of people using email.
In its broadest sense, every email sent to a potential or current customer could be considered email marketing.
MARKETING AUTOMATIONMarketing automation refers to software platforms and technologies designed for marketing departments and organizations to more effectively market on multiple channels online (such as email, social media, websites, etc.) and automate repetitive tasks.
Leading Marketing Automation Tools for eCommerce:
1. Klaviyo2. Windsor Circle3. HubSpot
There are many other automation tools but when it comes to marketing automation tools for eCommerce sites the above three are considered to be market leader.
Notable Feature Integration Pricing Disappointments
1. Ecommerce email automation tool2. Cross-sell, win-back, cart abandonment is a breeze3. Tracking pixel/snippet lets you segment on content viewed by user not just purchased
MagentoShopifyWooCommerceVolusionSpreeCustom integration via JS code snippet
Starts at $25/month
1. 500 Contacts2. Newsletters3. Automated Email4. Integrations5. Pre-built best practices
1. Not that good for custom platforms2. Centered around email automation
1. Great integration with email tools and mails are sent from these tools2. Great insightful analytics data
3dCart, BigCommerce, Magento, NetSuit, Shopify, Yahoo Stores and many more..Custom Integration at additional charge.
Starts at $250/Month
For a contact count of 5,000
1. It doesn’t send mail itself and hence two system to worry.2. There is no way to segment the analytics.
1. Building and publishing landing pages.2. Publishing blogs and other content3. Social media management4. Email Marketing automation
MagentoBigCommerceShopifyCustom Integration via HubSpot API
$200/month for those new to inbound marketing
For 100 Contacts
1. Lack of available ecommerce platform is it’s biggest disappointment.2.
ECOMMERCE MARKETING AUTOMATION TOOLS(COMPARISON CHART)
MARKETING AUTOMATION TOOLS(COMPARISON CHART)
Popular Marketing Tools
Customers Price ROI
Hubspot 30,000 $200/Month 7-12 Months
Marketo 3,300 $1195 /month 7-12 Months
Infusionsoft 15,000 $199 /month 7-12 Months
VWO 4000 $49/month 7-12 Months
Betaout $250/month 7-12 Months
ecommerce Customization
email Integration
CRM Integration
Landing Page Per Product Basic
A/B Testing
Marketing Automation
Payments solutions
Hubspot Yes Yes (Not with Basic Plan)
Yes Yes Yes (Not with Basic Plan)
Yes (Not with Basic Plan)
Marketo Yes Yes Yes Yes Yes Yes (Not with Basic Plan)
Infusionsoft Yes Yes (Not with Basic Plan)
Yes Yes Yes (Not with Basic Plan)
Yes
VWO Yes Yes (Not with Basic Plan)
Yes Yes Yes No
Betaout Yes Yes (Not with Basic Plan)
Yes Yes Yes No
MARKETING AUTOMATION TOOLS(COMPARISON CHART)
MOBILE STRATEGYHow dreamlite.com is missing out customers because of no mobile strategy. It’s website is still built on Flash technology.
Desktop Mobile
MOBILE STRATEGY
Do You Have A Mobile First Strategy? You Should!
Why?• To Make it easy to shop with you.• To Take Advantage of the Multi-Screen/Multi-Device
Opportunity• To Send Out Timely Alerts and Notifications• To not lose out valuable customers
MEASURING YOUR METRICS• Unique visitors
The best indication of your site’s overall traffic, unique visitors refers to thenumber of individuals who visit your website during a given period of time, where each visitor is only counted once.
• Page viewsThe cumulative number of individual pages that your visitors click on during a given period of time.
• Search engine trafficThe amount of traffic being referred to your site through search engines, such as Google or Bing.
• Bounce rateThe percentage of visitors who come to your site and then immediately “bounce” or leave before clicking on any other pages.
• Conversion rateThe percentage of visitors to your site who take a specific action that your content encourages them to, such as signing up for your newsletter.
• Inbound linksThe number of external links to your site
T E C H N O LO GY I N O P E RAT I O N SA P E N N Y S AV E D I S A P E N N Y E A R N E D
WHAT YOU CAN DO• Mail, Messaging and Calendar• Task Management and
Collaboration• Develop Processes and
Workflows• Document Management and
Filing• ERP• Ticketing• Security• Disaster Recovery• Cloud
MAIL, MESSAGING AND CALENDAR• Do you rely on your memory (to
fail)???• Webmail is wonderful• Messaging – waste of time or super
efficient• Video Calls – Skype, Google
Hangouts• VOIP Calls – Skype, Google Voice• Exchange online• Gmail
TASK MANAGEMENT• Notepad with carbon
copy• Excel• Evernote• Asana• Google Tasks
PROCESSES AND WORKFLOWS• Develop and document standardised processes• ProcessMaker• SharePoint• Visio• Word
DOCUMENT MANAGEMENT• How do you file?• Digital filing• Retrieval• Google Drive• OneDrive• Dropbox• Alfresco• SharePoint
ERP• Avoid duplication of work and
reconciliation• Information on demand• Key mistakes in ERP implementations• From Rs. 50,000 to Rs. 50,00,00,000
TICKETING• Why ticketing?• Service Management• SLA Management• osTicket• FreshDesk• Excel• Google Docs
SECURITY• Anti-virus• Endpoint Protection• Administrative Access• Domain and Active Directory• Firewalls• Phishing• Password Security
DISASTER RECOVERY
BACKUPS• Backup• Test the restoration• How many copies?• Onsite Backups• Offsite Backups• Cloud Backups
CLOUD• Are you on the cloud?• What is the cloud?• Virtualize• Amazon• Azure• Google
CONCLUSION
CISCO RETIRING CEO – WEBINAR WITH BUSINESS LEADERS
• "40% of businesses in this room, unfortunately, will not exist in a meaningful way in 10 years," he told the 25,000 attendees, adding that 70% of companies will "attempt" to go digital, but only 30% of those that try it "will be successful.”
• "If I'm not making you sweat, I should be," he said.
• "It will become a digital world that will change our life, our health, our education, our business models at the pace of a technology company change," Chambers said. He warned companies that they could not "miss a market transition or a business model" or "underestimate your competitor of the future - not your competitor of the past."
http://www.businessinsider.in/Retiring-Cisco-CEO-delivers-dire-prediction-40-of-companies-will-be-dead-in-10-years/articleshow/47594202.cms
DISRUPTIn the words of ex-CEO of CISCO, Chambers:"Either we disrupt or we get disrupted“
But…Not one size fits all!
THANKYOU