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LEVERAGING SOCIAL MEDIA: BECOMING A
NETWORKED ARTS NONPROFIT
Twitter Cohort GroupConference Call 2: June 6, 2011
Track 1: Beginner
Beth Kanter and Julie Pippert, Zoetica
Agenda
Roll Call (5 minutes)Wiki Questions (5 minutes)Twitter Experiment: Art of Tweeting (20 minutes)Peer Assist (25 minutes)Reflection and Next Call
Roll Call: Phone/Voice
When I call your name, Unmute by *7, say hello and Mute by *6
Type into the chat: Last month we shared some tips on articulating a SMART Twitter objective, identifying the audience, and designing your profile. What did you put in practice?
http://zoetica-training.wikispaces.com/Participants+Track+1
Wiki: Remember Your Journals
Reflections to add:
What did you do?What did you learn?What is not yet clear?
A reminder about where to get “just in time” help ….
http://zoetica-training.wikispaces.com/help
http://www.facebook.com/Beth.Kanter.Blog
The Art of Tweeting
Steps 3 and 4http://zoetica-training.wikispaces.com/twitter
Who will Tweet?What will you Tweet?Writing Great TweetsListen and find people to followWork Flow
Who Will Tweet?
Nonprofit Brand
Artistic Director
Who Will Tweet?
Executive Director
Who Will Tweet?
Staff person
Who Will Tweet?
• Tweet relevant valuable information (not your organization)
• 1 out of every 10 Tweets about your organization• Introduce followers to each other• Promote on other channels• Use #hashtags • Reply instead of post• Say something provocative or funny• Ask questions
What To Tweet
Omit Needless Words Describe, Simplify, Avoid
One thought per Tweet
Writing Great Tweets
Type into the Chat: What makes this a great Tweet?
What about this Tweet?
Type into the Chat: What makes this a great Tweet?
“Reply to any direct questions you get. To not do so is to miss the point of the Twitter altogether.”
– Jo Johnson, marketing manager
Source: Marc Van Bree
Twitter for Us - Part II 16
Basic Searching
#2amt
Type into the chat: What phrases, keywords, or hashtags do you need to search for?
Download spreadsheet of your followers and get to know them
Find specific people to follow or search profiles based on your keywords
Use Twitter List Feature To Keep Them Organized
Search
Scan
ReplyCompose
Office Minutes
Twitter – 15 Minute Work Flow
Get Organized!
Peer Assist
*6 mute*7 unmute
Reflection and Closing
• One minute of silence• Type into Chat: What is one thing you are going to do for your Twitter experiment before we meet again?
Check out the Twitter experiment on the wiki: http://zoetica-training.wikispaces.com/twitterHomework: Step 4/5Notes on the Wiki, Next Meeting July 11th