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The Lettersof Google's
Alphabet
In August, Googlerestructured itsorganization to becomea holding company withseveral differentbusinesses.
The new company iscalled Alphabet.
Image source: Flickr/tiffany terry
Eric Schmidtwill serve as
ExecutiveChairman.
Larry Page willserve as CEO.
Sergey Brinwill act asPresident.
Ruth Porat willserve as CFO.
The businesses insideAlphabet include ...
The businesses insideAlphabet include ...
The businesses insideAlphabet include ...
The businesses insideAlphabet include ...
The businesses insideAlphabet include ...
The businesses insideAlphabet include ...
The businesses insideAlphabet include ...
Sundar Pichaiis the new
Google CEO.
And stillincludes several
businesses within it.
Here's the whole structure
But why the majorrestructure in the first
place?
1 Reason is that it givesinvestors some moreinsight into how muchGoogle's moonshots
actually cost.
Image Source: Flickr/Kenneth Hagemeyer
It gives Google's projects alot more flexibility as well.
Image Source: Flickr/Kenneth Hagemeyer
But breaking down thecompany into many
different subsidiariesalso reduces the liability
of any one project.
So, if a self-driving car
causes a hugeaccident...
All the other Alphabetbusinesses are shielded
from any legal fallout.
So, it's a good move tomake investors happy,and the CEO's of eachsubsidiary business
even happier.
The next billion-dollar iSecret The world's biggest tech company forgot to showyou something at its recent event, but a few WallStreet analysts and the Fool didn't miss a beat:
There's a small company that's powering theirbrand-new gadgets and the coming revolution intechnology.
And we think its stock price has nearly unlimitedroom to run for early-in-the-know investors! To beone of them, just click here.