Lessons In Social

Lessons in Social

Markus Angermeier | kosmar.de | nerdwideweb.com | wearewhitelabel.com

Barcamp München, 2007-10-07

Do you know those?

Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com02/18

Do you know those?facebook.comyoutube.commyspace.comflickr.comlast.fmilike.comtwitter.compownce.comjaiku.complazes.comLessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

digg.com del.icio.us stumbleupon.com dopplr.comxing.comlinkedin.comvirb.comasmallworld.comupcoming.orgplaxo.com

02/18

Why would anyone use SoSo and SocNets?


Why would anyone use SoSo and SocNets?be social: stay friends, find contacts

network for your business

exchange knowledge, links and interests

promote yourself as a professional

promote yourself as a person

feed your vanity monkey



How to become a popular user?


give something away and get back more

be nice

be active

be transparent and authentic

stay careful about your private data

How to become a popular user?

How to develop a popular SoSo?


How to develop a popular SoSo?

Lessons from Social | Barcamp München, 2007-10-07 | Markus Angermeier | kosmar.de | wearewhitelabel.com | nerdwideweb.com

don’t collect private data without reason

listen to your users

offer a useful service

stay simple and open

decide between growth and quality

care about privacy

05/18

Lessons learned


Lessons learned


who did it right?

what went wrong?

06/18

Lessons in freedom


Lessons in freedom


blogs, flickr, myspace, youtube, facebook

give freedom of use

let users decide what they want to do with your service

maybe don’t care about fake profiles

07/18

Lessons in usability


Lessons in usability


del.icio.us, flickr, facebook, dopplr

focus on simplicity

have a clear primary use case

invest in design

know why you use ajax

08/18

Lessons in community


Lessons in community


flickr, facebook, stumbleupon

listen if your users want changes

talk to your users

don’t change anything without telling beforehand

have a blog, forum and wiki

09/18

Lessons in openness


Lessons in openness


twitter, flickr, facebook, myspace

provide an open api

encourage mashups

react when users invent new use cases

make integration of 3rd parties possible

try to steer the process

10/18

Lessons in privacy


Lessons in privacy


flickr, plazes, dopplr, facebook

easy options to protect private data

differentiate between:public (even google can see it)visible for friendsvisible for family

invest in someone who knows about security technology

11/18

Lessons in network effects


Lessons in network effects


myspace, xing, linkedin

build on foaf /six degrees:show the contacts of my friends

make it easy to connect with others to get a fast growing network

make it hard to connect with others to achieve quality in the network

12/18

Lessons in connecting


Lessons in connecting


xing, flickr, stumbleupon

make it easy to comment on others

make it easy to message strangers

show my recent visitors

allow groups for anything at first

restrict group creation to premium users or on request later

13/18

Lessons in violation and spam


Lessons in violation and spam


youtube, flickr, digg

tell users about copyright

encourage creative commons

act on violation when appropriate

get clear terms of service now

don’t change the rules without good reason

implement a spam report system 14/18

Lessons in vanity


Lessons in vanity


myspace, virb

make it easy customize the profile page

even if it’s not easy people will do it

maybe restrict it within reason to avoid trash overflow

15/18

Lessons in vanity II


Lessons in vanity II


flickr, stumbleupon, xing, plazes

make statistics of each user visible to the public

introduce a karma system or activity meter

16/18

If you do most rightyou may get some …


Lessons in love


level42

“restless eyes, egos burn … ”

18/18

Technology

Lessons In Social