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Monday, August 1 3:30pm Marketing-Communication session
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Lessons from Jurassic Park
Jeff Kallay VP, Consultinga.k.a. “Apostle of Authenticity”
eduWEB Conference 2011
Text T4P to INTRO (46876)
The experience IS the marketing!
“I visited and it felt right!”
5000
nano
90
It’s about them!
Connections
Authenticity
Stories
“I am a man, and men are animals who tell stories.”
Stories Render Authenticity
1. Discover or Coming of Age
2. Conflict and Resolution
3. Illustration
3%
You have to give people the tools to create their own stories, memories and experiences.
Start with Why?
1. Start with why2. Write your experience brand statement3. Move toward totality
Lessons from Jurassic Park
[email protected] text T4P to INTRO (46876)
Download presentation PDF www.slideshare.net/targetx
eduWEB Conference 2011