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AUSTRIAN SERBIAN TOURISM PROGRAMMES AUSTRIAN SERBIAN TOURISM PROGRAMMES Introduction to Amadeus

Lesson 4 Introduction to Amadeus

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Page 1: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMESAUSTRIAN SERBIAN TOURISM PROGRAMMES

Introduction to Amadeus

Page 2: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Amadeus Shareholder Structure• Formed in 1987 by an

alliance between:– Air France– Lufthansa– Iberia Airlines– Scandinavian Airlines

Systemin order to speed up booking and selling of airline tickets

Shareholder structure on July 11, 2013

Page 3: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Amadeus locations Headquarters in Madrid, Spain The central database is located at Erding, Germany The development center is located at Sophia Antipolis

(southwest of Nice), France.

Madrid Erding Nice

Page 4: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Global presence

Page 5: Lesson 4   Introduction to Amadeus

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What is Amadeus? IT company that develop business solutions for the travel and tourism industry Operates globally in the travel and technology market

Common / overlapping platforms & applications

Common data centre

Common customers

Common sales & marketing infrastructure

DISTRIBUTION BUSINESS

Provision of indirect

distribution

services

711 airlines (over 420 bookable)

24 Insurance companies

50+ cruise and ferry lines

207 tour operators

110,000+ hotel properties

30 car rental companies

95 railways

Travel providers

Consumers/

General public

Corporate travel

departments

Travel buyers

Travel agencies

Travel Management companies

Business travel agencies

Leisure travel agencies

Online travel agencies

Consolidators

Single-site agency

Travel search companies

Airline sale offices and airline

websites connected to

Amadeus direct

sell technology

IT SOLUTIONSIncluding direct

distribution technology

Page 6: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

History of Amadeus

A GDS focused player Initial investments into

airline IT Implementation of first

web-based solutions In 1989 Amadeus Yugoslavia

was founded

Airlines increasingly investing in direct channel

Risk of disintermediation mitigated through further expansion into adjacent IT solutions market

Expansion of IT solutions into travel agencies point of sale and Hotels

Global and growing leadership position in both distribution and IT solutions to airlines

1987–1999 2000–2004 2005–2012Key

themes

Page 7: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Amadeus GDS and PSS Market Share

Global Distribution System (GDS)

estimated Air Travel Agency 2011 market share

Passenger Service System (PSS)

estimated market share by passenger traffic in 2011

Amadeus

38%

Others

62%

Others

70%

Amadeus

30%

Page 8: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Amadeus distribution solutions Direct e-commerce/web and mobile technology Call centre and airline ticket office technology Travel agency leisure e-commerce technology Travel agency leisure retail and call centre shops Corporate travel agency desktop technology Travel agency mid and back-office solutions Travel agency IT consulting services Corporate self booking tool technology Technology to link airlines PSS to other GDS/sales channels A strategy of equal functionality across channels at the airlines choice

Page 9: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Community-based platform

Single data source

Customer centric

Automated and flexible

Modular designed for change

Reservation Inventory Departure control e-Commerce

A unique vision, from booking to boarding, designed around

5 core concepts

Amadeus Airline IT solutions (Altéa)

Page 10: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

© 2

011

Am

ad

eu

s IT

Gro

up

SA

Amadeus IT solutions for hotels Hotel Platform – next

generation above property solution integrating CRS, PMS, RMS

Revenue Management System (RMS)

Amadeus employs over 170 dedicated hotel experts covering every aspects of development, delivery and support and offers a rich portfolio of solutions to hotel companies

Page 11: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

© 2

011

Am

ad

eu

s IT

Gro

up

SA

Rail IT Internet distribution Reservation Pricing & fares Schedule & Inventory Kiosk On-board Revenue Management

System

Page 12: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Amadeus technologies across the entire journey

Traveller checks-in and receives boarding pass

Traveller receives notification via mobile that return flight schedule has changed

Action Travel agency / Traveller searches for best air fare and hotel content

Traveller needs to change their travel date after ticket has been issued

Travel agency/ Traveller makes air and hotel bookings and issues air e-ticket/hotel voucher paying with credit card

Altéa Inventory

Altéa Departure Control System

Solutions for mobile applications

Amadeus’ technology

Availability & Shopping Technology

TA Front Office Altéa Reservation Revenue

maximisation (dynamic availability, journey data)

Self-booking tool for corporations

Ticket Changer GDS booking

Altéa e-commerce

E-ticketing & voucher

Credit card authorisation

Sales management solution

Revenue Integrity

Journey Trip planning

& pricing

Booking & ticketing

On the move

Check-in & boarding

Change ticketing

Post-trip

Traveller completes travel expense report

Travel agency issues invoice and reconcile travel to invoiced data

Travel provider / Travel agency conducts revenue management and accounting activities

Page 13: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Amadeus FunctionalitiesHands-on labs

Page 14: Lesson 4   Introduction to Amadeus

AUSTRIAN SERBIAN TOURISM PROGRAMMES

Amadeus Functionalities Objectives Run Amadeus Platforms Display Amadeus Information Pages Encode and Decode Display airline’s availability, schedule and timetable Create a basic PNR Add optional elements to the PNR Retrieve and modify PNR