Lesson 4 Introduction to Amadeus

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  2. 2. AUSTRIAN SERBIAN TOURISM PROGRAMMES Amadeus Shareholder Structure Formed in 1987 by an alliance between: Air France Lufthansa Iberia Airlines Scandinavian Airlines System in order to speed up booking and selling of airline tickets Shareholder structure on July 11, 2013
  3. 3. AUSTRIAN SERBIAN TOURISM PROGRAMMES Amadeus locations Headquarters in Madrid, Spain The central database is located at Erding, Germany The development center is located at Sophia Antipolis (southwest of Nice), France. Madrid Erding Nice
  5. 5. AUSTRIAN SERBIAN TOURISM PROGRAMMES What is Amadeus? IT company that develop business solutions for the travel and tourism industry Operates globally in the travel and technology market Common / overlapping platforms & applications Common data centre Common customers Common sales & marketing infrastructure DISTRIBUTION BUSINESS Provision of indirect distribution services 711 airlines (over 420 bookable) 24Insurance companies 50+cruise and ferry lines 207tour operators 110,000+ hotel properties 30car rental companies 95railways Travel providers Consumers/ General public Corporate travel departments Travel buyers Travel agencies Travel Management companies Business travel agencies Leisure travel agencies Online travel agencies Consolidators Single-site agency Travel search companies Airline sale offices and airline websites connected to Amadeus direct sell technology IT SOLUTIONS Including direct distribution technology
  6. 6. AUSTRIAN SERBIAN TOURISM PROGRAMMES History of Amadeus A GDS focused player Initial investments into airline IT Implementation of first web-based solutions In 1989 Amadeus Yugoslavia was founded Airlines increasingly investing in direct channel Risk of disintermediation mitigated through further expansion into adjacent IT solutions market Expansion of IT solutions into travel agencies point of sale and Hotels Global and growing leadership position in both distribution and IT solutions to airlines 19871999 20002004 20052012 Key themes
  7. 7. AUSTRIAN SERBIAN TOURISM PROGRAMMES Amadeus GDS and PSS Market Share Global Distribution System (GDS) estimated Air Travel Agency 2011 market share Passenger Service System (PSS) estimated market share by passenger traffic in 2011 Amadeus 38% Others 62% Others 70% Amadeus 30%
  8. 8. AUSTRIAN SERBIAN TOURISM PROGRAMMES Amadeus distribution solutions Direct e-commerce/web and mobile technology Call centre and airline ticket office technology Travel agency leisure e-commerce technology Travel agency leisure retail and call centre shops Corporate travel agency desktop technology Travel agency mid and back-office solutions Travel agency IT consulting services Corporate self booking tool technology Technology to link airlines PSS to other GDS/sales channels A strategy of equal functionality across channels at the airlines choice
  9. 9. AUSTRIAN SERBIAN TOURISM PROGRAMMES Community-based platform Single data source Customer centric Automated and flexible Modular designed for change Reservation Inventory Departure control e-Commerce A unique vision, from booking to boarding, designed around 5 core concepts Amadeus Airline IT solutions (Alta)
  10. 10. AUSTRIAN SERBIAN TOURISM PROGRAMMES 2011AmadeusITGroupSA Amadeus IT solutions for hotels Hotel Platform next generation above property solution integrating CRS, PMS, RMS Revenue Management System (RMS) Amadeus employs over 170 dedicated hotel experts covering every aspects of development, delivery and support and offers a rich portfolio of solutions to hotel companies
  11. 11. AUSTRIAN SERBIAN TOURISM PROGRAMMES 2011AmadeusITGroupSA Rail IT Internet distribution Reservation Pricing & fares Schedule & Inventory Kiosk On-board Revenue Management System
  12. 12. AUSTRIAN SERBIAN TOURISM PROGRAMMES Amadeus technologies across the entire journey Traveller checks-in and receives boarding pass Traveller receives notification via mobile that return flight schedule has changed Action Travel agency / Traveller searches for best air fare and hotel content Traveller needs to change their travel date after ticket has been issued Travel agency/ Traveller makes air and hotel bookings and issues air e-ticket/hotel voucher paying with credit card Alta Inventory Alta Departure Control System Solutions for mobile applications Amadeus technology Availability & Shopping Technology TA Front Office Alta Reservation Revenue maximisation (dynamic availability, journey data) Self-booking tool for corporations Ticket ChangerGDS booking Alta e-commerce E-ticketing & voucher Credit card authorisation Sales management solution Revenue Integrity Journey Trip planning & pricing Booking & ticketing On the move Check-in & boarding Change ticketing Post-trip Traveller completes travel expense report Travel agency issues invoice and reconcile travel to invoiced data Travel provider / Travel agency conducts revenue management and accounting activities
  13. 13. AUSTRIAN SERBIAN TOURISM PROGRAMMES Amadeus Functionalities Hands-on labs
  14. 14. AUSTRIAN SERBIAN TOURISM PROGRAMMES Amadeus Functionalities Objectives Run Amadeus Platforms Display Amadeus Information Pages Encode and Decode Display airlines availability, schedule and timetable Create a basic PNR Add optional elements to the PNR Retrieve and modify PNR


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