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AUSTRIAN SERBIAN TOURISM PROGRAMMESAUSTRIAN SERBIAN TOURISM PROGRAMMES
Introduction to Amadeus
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus Shareholder Structure• Formed in 1987 by an
alliance between:– Air France– Lufthansa– Iberia Airlines– Scandinavian Airlines
Systemin order to speed up booking and selling of airline tickets
Shareholder structure on July 11, 2013
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus locations Headquarters in Madrid, Spain The central database is located at Erding, Germany The development center is located at Sophia Antipolis
(southwest of Nice), France.
Madrid Erding Nice
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Global presence
AUSTRIAN SERBIAN TOURISM PROGRAMMES
What is Amadeus? IT company that develop business solutions for the travel and tourism industry Operates globally in the travel and technology market
Common / overlapping platforms & applications
Common data centre
Common customers
Common sales & marketing infrastructure
DISTRIBUTION BUSINESS
Provision of indirect
distribution
services
711 airlines (over 420 bookable)
24 Insurance companies
50+ cruise and ferry lines
207 tour operators
110,000+ hotel properties
30 car rental companies
95 railways
Travel providers
Consumers/
General public
Corporate travel
departments
Travel buyers
Travel agencies
Travel Management companies
Business travel agencies
Leisure travel agencies
Online travel agencies
Consolidators
Single-site agency
Travel search companies
Airline sale offices and airline
websites connected to
Amadeus direct
sell technology
IT SOLUTIONSIncluding direct
distribution technology
AUSTRIAN SERBIAN TOURISM PROGRAMMES
History of Amadeus
A GDS focused player Initial investments into
airline IT Implementation of first
web-based solutions In 1989 Amadeus Yugoslavia
was founded
Airlines increasingly investing in direct channel
Risk of disintermediation mitigated through further expansion into adjacent IT solutions market
Expansion of IT solutions into travel agencies point of sale and Hotels
Global and growing leadership position in both distribution and IT solutions to airlines
1987–1999 2000–2004 2005–2012Key
themes
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus GDS and PSS Market Share
Global Distribution System (GDS)
estimated Air Travel Agency 2011 market share
Passenger Service System (PSS)
estimated market share by passenger traffic in 2011
Amadeus
38%
Others
62%
Others
70%
Amadeus
30%
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus distribution solutions Direct e-commerce/web and mobile technology Call centre and airline ticket office technology Travel agency leisure e-commerce technology Travel agency leisure retail and call centre shops Corporate travel agency desktop technology Travel agency mid and back-office solutions Travel agency IT consulting services Corporate self booking tool technology Technology to link airlines PSS to other GDS/sales channels A strategy of equal functionality across channels at the airlines choice
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Community-based platform
Single data source
Customer centric
Automated and flexible
Modular designed for change
Reservation Inventory Departure control e-Commerce
A unique vision, from booking to boarding, designed around
5 core concepts
Amadeus Airline IT solutions (Altéa)
AUSTRIAN SERBIAN TOURISM PROGRAMMES
© 2
011
Am
ad
eu
s IT
Gro
up
SA
Amadeus IT solutions for hotels Hotel Platform – next
generation above property solution integrating CRS, PMS, RMS
Revenue Management System (RMS)
Amadeus employs over 170 dedicated hotel experts covering every aspects of development, delivery and support and offers a rich portfolio of solutions to hotel companies
AUSTRIAN SERBIAN TOURISM PROGRAMMES
© 2
011
Am
ad
eu
s IT
Gro
up
SA
Rail IT Internet distribution Reservation Pricing & fares Schedule & Inventory Kiosk On-board Revenue Management
System
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus technologies across the entire journey
Traveller checks-in and receives boarding pass
Traveller receives notification via mobile that return flight schedule has changed
Action Travel agency / Traveller searches for best air fare and hotel content
Traveller needs to change their travel date after ticket has been issued
Travel agency/ Traveller makes air and hotel bookings and issues air e-ticket/hotel voucher paying with credit card
Altéa Inventory
Altéa Departure Control System
Solutions for mobile applications
Amadeus’ technology
Availability & Shopping Technology
TA Front Office Altéa Reservation Revenue
maximisation (dynamic availability, journey data)
Self-booking tool for corporations
Ticket Changer GDS booking
Altéa e-commerce
E-ticketing & voucher
Credit card authorisation
Sales management solution
Revenue Integrity
Journey Trip planning
& pricing
Booking & ticketing
On the move
Check-in & boarding
Change ticketing
Post-trip
Traveller completes travel expense report
Travel agency issues invoice and reconcile travel to invoiced data
Travel provider / Travel agency conducts revenue management and accounting activities
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus FunctionalitiesHands-on labs
AUSTRIAN SERBIAN TOURISM PROGRAMMES
Amadeus Functionalities Objectives Run Amadeus Platforms Display Amadeus Information Pages Encode and Decode Display airline’s availability, schedule and timetable Create a basic PNR Add optional elements to the PNR Retrieve and modify PNR