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Lesley Pinder talks about Missing People's use of social media to help locate missing people within the UK at Be Good Be Social Edinburgh Nov 2011.
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#begoodbesocial
Social Media & Supporter Engagement
Finding out what makes people passionate....and making the most
of it.
#begoodbesocial
Hello
Lesley Pinder – Supporter Engagement Manager
@missingpeople
@skipinder
#begoodbesocial
Tonight
• Missing People• Join the Search and social media• The Big Tweet for Missing Children• What next?
• All your social media problems solved in 25 minutes.*
• *ish.
#begoodbesocial
Missing People
A lifeline when someone disappears
#begoodbesocial
If your child went missing, wouldn't you want the whole world to stop and look for them? Missing
People is building a dedicated community of people across the UK ready to join the search
online, at work and in their neighbourhood. You could be one of them. Find out how at missingpeople.org.uk/jointhesearch
#begoodbesocial
• 25th May, 2011 - International Missing Children’s Day
• Raise awareness and increase supporters
• Tweeted a different missing child appeal every 30 mins for 24 hours
• Scheduled tweets• Team of tweeters • 6 weeks of planning
#begoodbesocial
• 5,500 new followers in one day
• 8,000 RTs and mentions
• 600% in website traffic
• Trended in UK
• Significant press coverage
#begoodbesocial
• 8 of the missing children have been found
• Increased awareness in the cause
• Parents and families of missing people
#begoodbesocial
#begoodbesocial
#begoodbesocial
• Simple
• Could really make a difference
• We believed in it
#begoodbesocial
• Plan for success
• Be ready to react quickly
• Cross organisational support
#begoodbesocial
The impact
• Confidence in Join the Search increased
• Organisational support and interest increased
• Building a rounded understanding of our supporters
• Join the Search launch 14th November
#begoodbesocial
Questions?
#begoodbesocial
Workshop!
All your social media woes solved in 25 minutes.*
*Ish.