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A company’s hoshin kanri journey: radical business transformation from traditional application services to disruptive innovation Leonardo Mattiazzi, VP EMEA & ASPAC Cesar Gon, CEO

Leonardo Mattiazzi at the Lean IT Summit 2013

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Wondering how to create something truly innovative in an IT services company? Ci&T is the success story to learn from. Discover Leonardo Mattiazzi's presentation from the Lean IT Summit 2013. Check out the conference website www.lean-it-summit.com for more Lean IT videos and presentations.

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Page 1: Leonardo Mattiazzi at the Lean IT Summit 2013

A company’s hoshin kanri journey:

radical business transformation

from traditional application services to

disruptive innovation

Leonardo Mattiazzi, VP EMEA & ASPACCesar Gon, CEO

Page 2: Leonardo Mattiazzi at the Lean IT Summit 2013

Quick re-cap

applying hoshin kanri in a high growth IT service organization

Cesar Gon, CEO Ci&T, Lean IT Europe, Paris, November 2012

Page 3: Leonardo Mattiazzi at the Lean IT Summit 2013
Page 4: Leonardo Mattiazzi at the Lean IT Summit 2013

Current Conditions

Goals

Gap Analysis

Counter-measures

Page 5: Leonardo Mattiazzi at the Lean IT Summit 2013

Types of Countermeasures

Kaizen - continuous improvement

Both suppose a known problemwith a root cause identified

known processes

maybe new processes

Kaizen - continuous improvement

Kaikaku - radical change

Page 6: Leonardo Mattiazzi at the Lean IT Summit 2013

The follow-up plan

Annual planning cycles

Monthly check & adapt cycles

Standardization takes time!

Page 7: Leonardo Mattiazzi at the Lean IT Summit 2013

How about innovation?

1 Solving an unknown problem

Definition of innovation (OECD): “The introduction of a new product or service in the market or of a product or service with significantly improved features”

2 Can not wait a year

3 It is not about standardization

Page 8: Leonardo Mattiazzi at the Lean IT Summit 2013

What were our drivers?

1 True North 2015: non-linear growth

2 Increased competition: sweet spot threatened by less expensive players

Page 9: Leonardo Mattiazzi at the Lean IT Summit 2013

What were our drivers?

Disrupt some markets... Lead the industry...Change the world...

True North 20151

Page 10: Leonardo Mattiazzi at the Lean IT Summit 2013

How can “lean” help?

“The subject lean and innovation is relatively new…”

Oct 2012

Oct 2010 Dec 2012

Jan 2007

Page 11: Leonardo Mattiazzi at the Lean IT Summit 2013

So what have we done?

Disrupt!

Page 12: Leonardo Mattiazzi at the Lean IT Summit 2013

What tools have we used?

one single initiative pivot or die!

portfolio based not emulate startups

Page 13: Leonardo Mattiazzi at the Lean IT Summit 2013

What tools have we used?

Page 14: Leonardo Mattiazzi at the Lean IT Summit 2013

Results

starting point ?Client

POCs

Contract Signed

Several Use Cases Identified

Today

basis for new strategy in

ASPAC

real disruption potential

Page 15: Leonardo Mattiazzi at the Lean IT Summit 2013

The process from to ?

Page 16: Leonardo Mattiazzi at the Lean IT Summit 2013

Soft benefits

conversations with top executivesdoor openermarket knowledgeaccess to business

intensive collaboration and learning8 communities100 peoplen posts / week

fast decisionsspeed-nemawashi (no drama!)asymmetrical bets

strong bonds with one of the most innovative companies in the world

Page 17: Leonardo Mattiazzi at the Lean IT Summit 2013

Investments

pre-Disrupt! BRL 212k

Disrupt!

BRL 257kProd Dev

BRL 290kGo-to-market

Jan - Aug

A lot of executive time and attention (Timex)

Events:1 Europe

2 USA1 China

Page 18: Leonardo Mattiazzi at the Lean IT Summit 2013

real-time marketing intelligenceCI&T Digital Brain

Deliver content that influences

behavior

Understand your customers’

journey

Page 19: Leonardo Mattiazzi at the Lean IT Summit 2013

Questions?