Lecture saracco

Telecommunications Ecosystems

A peek into the future of

- Technology

- Market

- Business

[email protected]

Vietnam, Malaysia, Singapore Roadshow – July 2008

Internal Innovation

Strong Control of Depl.

Efficiency to compete

Competition pushes value at the end client

From Value Chains to Ecosystems

Innovation

VALUE

EFFICIENCY…2000

Concurrent Innovation

Strong Control of Depl.

Shared Control on Root

Scale advantage

Competition is on price


Inno

vatio

n

PERCEIVED VALUE

VALUE2000 … NOW

Out of field Innovation

Marginal-No Control of Depl.

Mashed Value Creation

Intermediation Advantage

Competition is on biz Models


Innovation

PERCEIVED VALUE

VALUE

NOW … Next Decade

Evolution: bio vs Tech& Mkt Ecosystem

MarketMarket

AmbientAmbient

TechTech

Distribution of the degree of aggregation by 2010

02468

1012141618

1 3 5 7 9 11 13 15 17 19 21

k

n(k)


EvolutionRandom + Selection Creativity + Market

SuccessEnv.Share + variations Market share + release

Internal CompetitionDynamic Equilibrium Dynamic Equilibrium

External CompetitionNew Configurations New Value Chains


No Return thresholdsLocal Optimum Production Process

Energy ConsumptionAdvantage of the small

Economic Efficiency

DiscontinuitySpeciation Displacement

Cross FeedbackFood Chains Value Chains

From Convergence to Variety

2010 2020

SSD

1 TB

200 TB

10s TB

50 ns

Burst vs Streaming

Bit/Vid Torrent Down vs Up

Distribution Chain

Sticker Energy Control

From Convergence to Variety

Processing anywhere

Low power cons/diss

Ultra capacity “fibred

appliances”

Commodity

Real time rendering

Ambient awareness

2010 2020

1c GFlop

100 TFlop

100s PFlop

0.2% 0.001%

2Tbps Interc. fabric

Gbps Interc. F. 100s’Gbps Interc. F.WperGflop

28 Qbit100 Qbit

New Networks

MULTIMEDIA PLATFORM

DVB-H

CONTENT ENGINE/DRM

IPTVWEB

MUSIC GAMESVIDEO

C2P

IP-DSLAM(4.000)

ADSL2+( ˜10Mbit/s)

//

OPTICALPACKET

BACKBONE

OPTICALPACKETMETRO

FTTCVDSL2( 50Mbit/s )

// IP- MSAN(ONU)

GPON

MULTISERVICEEDGE NODE

(POP)

PERSONAL COMMUNICATION PLATFORM

MSG

IMS

VIDEOOVER IP

VOIP

HSS MSGDIRECTORY

P2P

STORAGEICT

SERVICES PLATFORM

APPLICATIONS

SOAUTILITY COMPUTING

MESSAGINGCOLLABORATION

MANAGEDSERVICES

STORAGEON DEMAND

DISASTERRECOVERY

MESSAGESTORE

B2B+C

FTTH / B( 100Mbit/s )

Service Centers

FTTB

Broadband Area

Ultra Broadband Area

////

//

RAN - CN

BBAN - CN

BSS – OSS PLATFORM

DATAWAREHOUSE

SERVICEASSURANCE

WORK FORCEMANAGEMENT

BILLING

TRAFFIC&

USAGE

NETWORKNEUTRAL EM

ERP

NETWORKMANAGEMENT

NETWORKDATA BASE

CRM

SERVICEDELIVERY

CUSTOMERDATA BASE

New Networks: the Energy Challenge

‘84 ‘88 ‘92 ‘96

GWh

Years‘98 ‘06 ‘08

Start of network digitalization

End of network digitalization

Energy consumption became a Key Issue

Start ADSL deployment

Actions on cooling

and energy systems

Start NGN2 deployment

New challenge on energy saving

Need of further actions on TLC equipments

E TOT

E TLC

E TOT: total energy consumption from mains (TLC equipment, cooling, ausiliary systems)

E TLC: energy consumption of TLC equipment

Wireline network domain

AppliancesPower Consumpt.

New Networks

WHN

http://hivenetworks.net/tiki-view_articles.php

New Services

2020

2010

2015

Mega…

2 Mpx15 Mbps

TV –HDTV - TrueLifeTV

Digital Camera

Display

16 Mpx120 Mbps

WQXGA

NED

Av. Bandwidth per home

Home Bandwidth

Giga…

VDSL-3 HD channel

32 Mpx240 Mbps

SEDImmersive video8 Mpx

60 Mbps

My view of Communications in 2015

Visual Personalised Contextualised No distinction between People, Information,

Services Seamless fabric joining reality and Web Fading away of the Telephone Number Involving a variety of loosely coupled Actors

COMMUNICATIONS will BE:





The vineyard

Wine tasting

Buy!

Your diet

Wine History


Technologies Sensors/AwarOptical Tags

Bar Codes/SemDNA Markers

Image LocalizRFID Print Elect

OBJECTS Detection SystemsNetwork Mirror

CarsHand readersCell Phones/Ca

Cell PhonesNFC

PERCEPTION

From Atoms to Bits

Technologies

OBJECTS

DetectionSystems

Municipal.

Tourist Ag.

Product Pr.

Content Pr.

Individ.WKComm.WK Regulations

A

MB

IE

NT

PERCEPTION

From Atoms to Bits

Technologies

OBJECTS

DetectionSystems

Municipal.

Tourist Ag.

Product Pr.

Content Pr.


A

MB

IE

NT

Ntw Pl/HostGoogle

Snapfish

Srv.Aggr.

Track/V.A

PERCEPTION

CO

NN

EC

TIV

.

Aggregators

From Atoms to Bits

Technologies OBJECTS DetectionSystems

Municipal.

Tourist Ag.

Product Pr.

Content Pr.


A

MB

IE

NT

Platforms

Srv.Aggr.

Track/V.A

Aggregators

PERCEPTION

CO

NN

EC

TIV

.

From Atoms to Bits


Municipal.

Tourist Ag.

Product Pr.

Content Pr.


A

MB

IE

NT

Platforms

Srv.Aggr.

Track/V.A

META Data C.

Stat.MeaningE.

Pers.Aggreg.

Ambient Creat.

Serv.Prov.Aggregators

PERCEPTION

CO

NN

EC

TIV

.

CO

NT

EX

T-M

EA

NIN

G

From Atoms to Bits


Municipal.

Tourist Ag.

Product Pr.

Content Pr.


A

MB

IE

NT

Platforms

Srv.Aggr.

Track/V.A

META Data C.

Stat.MeaningE.

Pers.Aggreg.

Ambient Creat.

Devices

Logistics

CRM

PHARMA

News/Mg


PERCEPTION

CO

NN

EC

TIV

.

CO

NT

EX

T-M

EA

NIN

G

Industry

CO

OR

DIN

AT

ION

From Atoms to Bits


Municpal.

Tourist Ag.

Product Pr.

Content Pr.


A

MB

IE

NT

Platforms

Srv.Aggr.

Track/V.A

META Data C.

Stat.MeaningE.

Pers.Aggreg.

Ambient Creat.

Devices

Logistics

CRM

PHARMA

News/Mg


PERCEPTION

CO

NN

EC

TIV

.

CO

NT

EX

T-M

EA

NIN

G

Industry

CO

OR

DIN

AT

ION

SOCIETY – ETICS - CULTURE

From Atoms to Bits

Future Center: Ecosystems evolution


Disruptive Assumptions:

Connectivity grows in pervasiveness and bandwidth

At lower and lower price to end user Provided by many players some not in telecommunications Bandwidth is not a revenue generator, just an enabler

Content grows in quantity and diversity value tends to decrease on content instance value tends to shift to content interpretation content exploiter are not the content owners

Value chains embedded in Ecosystems Decreasing control on innovation Exploitation of the ecosystem fabric Foster and enabling are more important than Creating


Themes:

- Ecosystems modeling, technology and market roadmaps

- Atoms and bits: connecting the physical and virtual world

- MicroMachinery and distributed production

- From massive distributed data to information Mash Ups

- Digital (video) photography as social fabric

- Life and lives in bits

TILab

Working at the Future Centre

Core FC

Weekly• brainstorming new ecosystem• ecosystem presentation on site

Monthly• ecosystem report• engaging the players – open event

HY-Milestone• Report: new biz models for new ecosystems• Event: Partnering for competition

YE-Milestone• Report: Opportunities, Challenges to get there• Event: The fabric for the future

5 of 1 leading 3 engaging 10 networking with 100

You at the Future Centre

• Open to other Companies participation

• One year committment• Company pays for his researcher • Telecom Italia provides office and infrastructure

• Open to post-Doc enrolled in the Gold Program

• One year committment• Telecom Italia provide a bourse• Telecom Italia provides office and infrastructure

• Fluency in English required

Thanks!

[email protected]

Vietnam, Malaysia, Singapore Roadshow –July 2008

Get the full multimedia presentation from COMSOC at www.comsoc.org -> education > DLT

http://www.comsoc.org/