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…and engage with a global community. Sarah Evans, Chief Evangelist, Tracky, [email protected] , 224.789.8314 www.tracky.com Credit: http://www.flickr.com/photos/savvysmilinginlove/5424075943/ Using Google+ Communities

Learn how to use Google+ Communities like a boss

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A quick how to guide for getting started on Google+ Communities. Great tips for moderators, too!

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Page 1: Learn how to use Google+ Communities like a boss

…and engage with a global community.

Sarah Evans, Chief Evangelist, Tracky, [email protected], 224.789.8314 www.tracky.com

Credit: http://www.flickr.com/photos/savvysmilinginlove/5424075943/

Using Google+ Communities  

Page 2: Learn how to use Google+ Communities like a boss

Google+ Communities are groups for shared interests via the Google+ social network.

There are various privacy settings depending on whether you’d like your Community public or not.

Click here for more: http://www.google.com/+/learnmore/communities/

plus.google.com

Page 3: Learn how to use Google+ Communities like a boss

Getting started.

Page 4: Learn how to use Google+ Communities like a boss

Google+ Communities engage more when they’re created around a shared interest or topic, like: Star Wars, Las Vegas or Cult of Mac.

Page 5: Learn how to use Google+ Communities like a boss

When creating your group, decide if you’d like it to be public (i.e. anyone can find, join and post) or private (i.e. only invited members can join and see what is shared).

NOTE: You can set up a requirement to request permission to join a public group.

Page 6: Learn how to use Google+ Communities like a boss

You can edit your Community name along

with the short community bio at

anytime.

Categories are a unique feature for Communities.

Segment the types of conversations you think people may have. You

can always update these later.

Add a photo that will help to easily identify your Community.

Click the “x” to delete a category or “Add category” to

add a new one.

Page 7: Learn how to use Google+ Communities like a boss

Use your description to accomplish a few things:

•  Describe your Community in 1-2 sentences.

•  Requirements for joining. •  Moderator rules. •  Reasons members may

have content removed. •  Anything you think

members should know.

Page 8: Learn how to use Google+ Communities like a boss

If you’re the moderator for a Community, a few tips to consider: •  Adding in additional moderators, especially if

you have a large Community. It’s tough for one person to moderate for hundreds (or more).

•  Know your Community rules and guidelines and stick to them -- for everyone.

•  Be open to change and feedback. It’s a community.

•  Set up your notifications settings to a frequency that works for you.

•  Block off time on your calendar daily to check in with your Community.

Page 9: Learn how to use Google+ Communities like a boss

Categories.

Page 10: Learn how to use Google+ Communities like a boss

The “original” category provided by Google can also be changed. Think about making it a

“welcome” or “Hello my name is”

category to get people participating

right away.

Page 11: Learn how to use Google+ Communities like a boss

Plan events for your Community.

Page 12: Learn how to use Google+ Communities like a boss

You can plan in person, online or specific Google+ Hangout events for your Community. Maybe it’s an engagement party, professional meetup or online education.

Include your event name, time, date, location and any additional details.

You can also include a custom header theme.

When you have all details filled out, select who from your Google+ connections you’d like to invite.

Page 13: Learn how to use Google+ Communities like a boss

Find interesting or useful ways to integrate Google+ Hangouts.

Page 14: Learn how to use Google+ Communities like a boss

The Public Relations Community set up Google+ Expert Hangouts on scheduled days and times.

Featured experts are given 30 minutes to provide 4 teaching moments and then attendees have 30 minutes to ask questions.

Page 15: Learn how to use Google+ Communities like a boss

To create a Google+ Hangout in your event, select “Event Options” and then “Advanced.” You have two types of

Hangouts you can create:

1. “Google+ Hangout:” A Hangout only for

your Community. No one else will be allowed

to view; or

2. “On air:” Anyone has the ability to view the

event.

Page 16: Learn how to use Google+ Communities like a boss

To include things like a link to your website or blog, a ticket seller or your YouTube channel, you must select “Show additional fields” under “Advanced” options.

Page 17: Learn how to use Google+ Communities like a boss

A few tips…

Page 18: Learn how to use Google+ Communities like a boss

Download the Google+ app to participate

in your Community

from a mobile device.

Page 19: Learn how to use Google+ Communities like a boss

Use the “+” or “@” symbols in

front of a username or

business name to mention them in a

post.

Page 20: Learn how to use Google+ Communities like a boss

Use moderator options to control what content is shared.

Page 21: Learn how to use Google+ Communities like a boss

If you moderate a “private” Community you are not able to tag or mention someone (e.g. + or @)

not in your Community.

Page 22: Learn how to use Google+ Communities like a boss

If you find a public Community you like and join it, you can invite your friends.

Page 23: Learn how to use Google+ Communities like a boss

All moderators of a Community

have the ability to “approve” or

“ignore” requests to join a public community with

“request permission to

join.”

Page 24: Learn how to use Google+ Communities like a boss

The lower right hand column of your Community lets you invite new members,

view all members and moderators, see

upcoming events and start a Hangout

at anytime.

Page 25: Learn how to use Google+ Communities like a boss

Promote your Community.

Page 26: Learn how to use Google+ Communities like a boss

If you want to find more people to join your Community, try these tips: •  Share the Community on your public Google+

profile; •  Share your Community’s URL on other social

networks, like: Twitter, Facebook or Linkedin; •  If you have a niche Community like “Higher

Education in Nevada,” search for more broad Communities with potential members;

•  Include a call-to-action and link in your email signature

•  Add a call-to-action and link on your blog or website

•  Send a personal email to people you think might be interested.

Page 27: Learn how to use Google+ Communities like a boss

Questions? Send me a tweet @PRsarahevans or email

[email protected].