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Daniele Mazzei a Palermo durante il Living Lab Bar Camp 2009
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COLLABORATIVE ENVIRONMENTS,
NEW IDEAS and IPR MANAGEMENT:
the LEANING LAB EXPERIENCE
D. MAZZEI
LivingLabCampPalermo, 1st of October 2009
The scenario
3
New issues
• Globalization
• Innovation
• Complexity
• Trasversality
• Integrated design
• ICT Tools
The scenario
4
New issues
• Globalization
• Innovation
• Complexity
• Trasversality
• Integrated design
• ICT Tools
Possible Answers
• Potentiate R&D
• Outsourcing
• Crowdsourcing
• Open Source
• Collab. Crowdsourcing
The scenario
5
• Globalization
• Innovation
• Complexity
• Trasversality
• Integrated design
• ICT Tools
Creativity HABITATCreativity ROOM
Knowledge ROOM
MIND BUILDING
Technology museumTouch and experience!
Integrated methodologies
Immersive environmentVoice note approach
Paradox environmentCreative food
Intriguing gamesTrain your brain!
Creative community is an organismLiving LAB
Differences and diversity“Brain transfer”
Creativity SANDPIT
Rapid PrototypingSelective Laser Sintering
Shape Deposition Manufacturing
Virtual Team
Living Labs
University
Company
Plant1
Plant2
Individual
Company B employees
Consulting CompanyPublic
Institutions
Free Lance 2
Free Lance 1
• Students • Ph.D.s• Researchers• Professos
Plant 1Plant 2 = Human Resource
Virtual Team
Collaborative Environments
Wait for the UNEXPECTED
5
10
15
Needspotting
Solutionspotting
Mentalinvention
Randomevents
Marketresearch
Trendfollowing
! SERENDIPITY !
Goldenberg, J., Lehmann, D. and Mazursky, D., (2001), The Idea Itself and the Circumstances of Its Emergence as Predictors of New Product Success, Management Science 47, n.1: 69-84.
Collaborative Environments
Adapted from “Lee Fleming, Perfecting Cross-pollination. Harvard Business review September 2004”.
High Low
Low
High
Val
ue
of
inn
ova
tio
n BREAKTHROUGH
AVERAGE
INSIGNIFICANT
Alignment of team members’ disciplines
Diversity & Breakthrough
Collaborative Environments
OBSTACLES:• Legal• Economical• Temporal• IPR
Collaborative Environments
In the meanwhile,
in Pisa…..
The Hidden Opportunities
Why is Pisa famous all over the world?....
For a mistake! A mistake that has become the town's greatest resource.
Anything else unique?
A concentration of talented people, a creative potential that the economy of the region is not able to value and it is often wasted in unsatisfactory jobs.
Just another mistake or a goldmine to be harnessed?
The Leaning Lab experience
DreamNet
Innovation-Way
Centro di ricercainterdipartimentale
Enterprises:
MotRol, MainAxis,
….
IndividualResearchers
Tecknos
R2D2 group
The Leaning Lab experience
Core Services
• PROBLEM SOLVING
• PRODUCTS DEVELOPMENT
• NEW IDEAS
• METHODS & TOOLS PatCruncher.lnk
gym equipment, camper, textile, robotics, biomedical, constructions, automotive, shipbuilding
wiimote tracking, 3d images, non-newtonian fluids, smart materials, piezoelectric actuators
OneIdeaxDay
IPR tracking, FA techniques to support brainstorming sessions
New Ideas Development
...
New Ideas Development
New Ideas Development
“Pizzu ri cascia i fusu”Arte Carretti Siciliani Ducato
Bagheria, May 2008
CITY OFBAGHERIA
• Health
• Tourism
• Cultural heritage
• …
New Ideas Development
A good method is… winning Ing. F. Failli: Special Jury Prize for number and quality of
submitted ideas
Other Services
e-Tourism
e-Mobility
CollaborationH
Shorter development timesParticipants growth
Multidisciplinar
ityh
Different points of viewBreakthrough ideas
MeritocracyH
Participants motivationFoster ideas exchange
Why IPR is crucial?
CollaborationH
Shorter development timesParticipants growth
Multidisciplinar
ityh
Different points of viewBreakthrough ideas
MeritocracyH
Participants motivationFoster ideas exchange
IPR
Why IPR is crucial?
People need to feel protected
A good IPR tracking system should be…
• Able to properly weight each participant’s contribution
(not just record and track but also compare and value)
• Perceived as objective
(hence as human independent as possible)
• Perceived as transparent
(public parameters, agreed or accepted protocols)
Why IPR is crucial?
Collaborative Problem Solving
Request: positioning of large number of glue pats
But also• Gym equipment,• Camper,• Paper industry,….
How to solve the IPR problem
PatCruncher.lnk
Web engine
Text
AuthorPost nSurrogated
Text
Indexer
Parser
Search
Knowledge Base
SurrogatedText
AuthorPost m
RSS from the forum
Ranking results
Semantic rules and KB to disambiguate, synonyms, add information
““Clean dirtiness”Clean dirtiness”??
A test case
The session
From the forum to a
RSS
Disambiguation of terms with
multiple meanings
Parsing+Tagging+Measuring software applications
IPR tracking
Users
Statement of the problem
Time
Consolle
Solution
Time scale
IPR tracking
Relationships among contributions
Users’ statistics
Relationships with previous contributions
Intensity of the relationship
Relationships with previous contributions
Following contributions belonging to
#14
IPR tracking
IPR tracking
• IPR protected (+collaboration & meritocracy)
• Collaborative Problem Solving is versatile
• Group management
• Stakeholders are people, anyone, anywhere.
• Users / partners: SMEs, Large Enterprises, Istitutions, other Living Labs
Key Issues
D. MazzeiR. ApredaG. Fantoni
University of Pisa
Via Bonanno Pisano 25b56125 Pisa
email:[email protected] [email protected]@ing.unipi.it
D. MazzeiR. ApredaG. Fantoni
University of Pisa
Via Bonanno Pisano 25b56125 Pisa
email:[email protected] [email protected]@ing.unipi.it
http://www.leaninglab.org
Contacts
http://www.unipi.it