24
AOL UnU March 26, 2013 Lean Validation Tactics Monday, March 25, 13

Lean Validation Tactics

Embed Size (px)

DESCRIPTION

This is from an AOL UnU talk I gave March 2013. I covered common validation tactics that lean startups and product teams use to validate product concepts, pivots, feature ideas and more.

Citation preview

Page 1: Lean Validation Tactics

AOL UnUMarch 26, 2013

Lean Validation TacticsMonday, March 25, 13

Page 2: Lean Validation Tactics

Danny BoiceCo-Founder & CTO, Speek Resident, AOL Fishbowl LabsTwitter: @[email protected]

Adam BerkDirector, Lean Startup Machine Twitter: @AdamBerk [email protected]

Monday, March 25, 13

Page 3: Lean Validation Tactics

Quick Lean Recap

Monday, March 25, 13

Page 4: Lean Validation Tactics

Monday, March 25, 13

Page 5: Lean Validation Tactics

LEAN’s Mission:Entrepreneurship & Product is a Management Science

that can be Learned

Monday, March 25, 13

Page 6: Lean Validation Tactics

YOUR Mission:Don’t Waste Time Building Something Before Learning

Whether People Actually Want it

Monday, March 25, 13

Page 7: Lean Validation Tactics

Validation Tactics

Monday, March 25, 13

Page 8: Lean Validation Tactics

Tactic #1:Ads / Click-through

Monday, March 25, 13

Page 9: Lean Validation Tactics

Monday, March 25, 13

Page 10: Lean Validation Tactics

Monday, March 25, 13

Page 11: Lean Validation Tactics

Tactic #2:Fake Doors

Monday, March 25, 13

Page 12: Lean Validation Tactics

Monday, March 25, 13

Page 13: Lean Validation Tactics

Monday, March 25, 13

Page 14: Lean Validation Tactics

Tactic #3:Clickable Mockups

Monday, March 25, 13

Page 15: Lean Validation Tactics

Monday, March 25, 13

Page 16: Lean Validation Tactics

Monday, March 25, 13

Page 17: Lean Validation Tactics

Tactic #4:Customer Interviews

Monday, March 25, 13

Page 18: Lean Validation Tactics

Monday, March 25, 13

Page 19: Lean Validation Tactics

Monday, March 25, 13

Page 20: Lean Validation Tactics

Tactic #5:Recon

Monday, March 25, 13

Page 21: Lean Validation Tactics

Monday, March 25, 13

Page 22: Lean Validation Tactics

About LSM

Monday, March 25, 13

Page 23: Lean Validation Tactics

Monday, March 25, 13

Page 24: Lean Validation Tactics

Intensive 3-Day Workshops200 Workshops Globally in 2013

Monday, March 25, 13