Lean Startup & Innovation Games

www.innovationgames.com

Lean Startups& Innovation Games

Michael TarnowskiPlays-In-Business.com

Xing Lean Startup Circle Rhein-Main, 29.10.2012

www.plays-in-business.comwww.innovationgames.comwww.innovationgames.com

Basics of LEAN

Lean: Focus on the business as a whole and what brings value

Muda − Wasteful Activities

Non-Value-Generating: Process steps that either the customer is not willingto pay for or are not critical to the creation of value for the customer.

Lean Principles − NO MUDA!

Basic principles of lean: reduce waste, maintain quality, and accelerate productivity.

“Optimize the whole“ – “Eliminate waste“ “Build quality in“– “Deliver fast“

MUDA


Non Value Adding: • Waste• No Customer Focus!


Waste #1: Defects / Scrap / Rework

Waste #2: Over Processing

Waste #3: Waiting

Waste #4: New Ideas / Employee Knowledge

Waste #5: Transportation

Waste #6: Inventory

Waste #7: Motion

Waste #8: Excess Production

7 (or 8) Ways of Muda


Waste #1 – Defects, Rework, Scraps

Defects in end product add no value – they often require fixing and attract significant costs to the organization. – Loss of corporate image not included.


Waste #2 – Over Processing

Additional features or process steps the customer is unwilling to pay for or doesn’t find them to be valuable add no value.


Waste #3 – WaitingWaiting around for the next step in production add no value.


Waste #4 – New Ideas / Employer Knowledge

Not utilizing the ideas generated by those people who actually use the processes themselves add no value.


Waste #5 – Transportation

Wasting time and resources for picking up/moving/ dropping off of raw materials or finished product, as well as moving materials/product over long distances, outside of the actual process itself, add no value.


Waste #6 – Inventory

Consists of either all components, the work in progress, and the finished product not being processed


Waste #7 – Motion

People moving or walking or equipment moving more than they actually have to in order to the processing to be performed add no value.


Waste #8 – Excess Production

More production than there is actually demand


D – Defects / Scrap / Rework

O – Over Processing

W – Waiting

N – Non-utilized Employee Ideas / Creativity

T – Transportation

I – Inventory

M – Motion

E – Excess Production

(“stolen” from Chad Walters/LeanBlitz.Net)

No Innovation (Waste)

= Down Time


U – be Unforgettable

P – be Productive

T – be Transparent

I – be Innovative

M – be Motivated

E – be Experimental

Be instead

Up Time


Up Time !

Time Is UP!!

Do IT!

Innovation Games…Gamestorming

…Agile Games

www.plays-in-business.comwww.innovationgames.com

Innovation Games ‒ The Seriously Fun Way to Do Work!

Innovation Games:

a set of originally market research oriented, facilitated and directed games, developed by Luke Hohmann. *)

13 core games at the beginning; now more than 20 games.

Innovation Games are in context of Game Storming, a similar game-oriented approach initiated by Sunny Brown, David Gray.

*) Free account to play online: http://innovationgames.com/resources/instant-play-games/

http://innovationgames.com/resources/instant-play-games/


Why Games?

World is a Complex System: made up of many complex systems, all of them interacting with each other in complex, dynamic and unpredictable ways.

Games: involves people, have structure and goals, operates more like a real-world system, results are unpredictable, small changes in variables generate

dramatic differences in the result.


Games *)

Games are alternatives to standard business meetings.

Games are structured activities. A facilitator leads a group towards some goal by way of a game, that provides scope for thinking freely, even playfully.

Games require a few props such as sticky notes, poster paper, markers, random pictures from magazines, or other thought provoking objects ― “Fluffy Stuff”.

New Ideas

Agreement

Problem Solving

PlanningDeep Understanding

Unraveling complexity

*) Innovation Games, Agiles Games, LEGO Serious Play



Innovation Games:

Focussed on real-time collaborative games to engage customers and stakeholders to reveal what really matters to them and to get breakthrough ideas.



Ways of

customer feedback about a product or service

prioritising issues, features, meanings, options, possibilities, ...etc.

Serious games to solve a wide range of product strategy and management issues across the whole market lifecycle.


Innovation Games ‒ Fields of Application

Not only applicable for market research and product design, but also for

Portfolio management, Requirements management, Project management .....

...any number of tasks of Innovative Thinking Brainstorming Collaboration / Team building ...


Core Set of Innovation Games: 13 Games

Product Box Spider Web Make My Day Speed Boat

Buy a Feature

20/20 Vision Me and My Shadow

Hot Tub

The Apprentice Remember the Future

Show and Tell Prune the Product Tree My Worst Nightmare


Innovation Games 1/5

Product Box: customers work individually or in small teams to create and sell their ideal product.

Me and My Shadow: discover hidden needs by carefully observing what customers actually do with your products.

Buy a Feature: customers work together to purchase their most desired features.



Give Them a Hot Tub: customers provide feedback on outrageous features to establish what is truly essential.

Remember the Future: understand your customers’ definition of success by seeing how they shape their future. (This game is related with Future Perfect from Agile Coaching)

Spider Web: participants work individually or in small teams to create vivid pictures of how your products and services fit into their world.



Start Your Day: participants collaboratively describe when, how, and where they use your product(s). Participants describe their daily, weekly, monthly, and yearly events related to their use of a product.

Show and Tell: customers describe the most important artifacts produced by your system to you and other customers.

The Apprentice: an engineer or product developer uses the product as an end-user.



20/20 Vision: customers negotiate the relative importance of such things as product features, market requirements, and product benefits.

Prune the Product Tree: customers work in small teams to shape the evolution of your products and services.

Speed Boat: customers identify their biggest pain points with your products and services.



My Worst Nightmare: Discover hidden and/or unconsidered worst-case scenarios to develop better understanding and planning.Participants imagine and draw a caricature of their “worst nightmare” related to the product or service that you’re researching.



Innovation Games ‒ 3 Prominent Applications in Lean

Identify Chances to Reduce Waste

Identify your Minimum Viable Product (MVP)

Value Stream Mapping


Innovation Games ‒ Value Stream Mapping,Streamlining the Value Stream

Value Stream / Value Stream Mapping (VSM): identifies and analyses flow of materials and information required to bring a product or service to the customer.

Identify major sources of non-value added time in a value stream;

Envision a less wasteful future state; and

Develop an implementation plan for future Lean activities.

1. Draw The Current S

tate Map

2. Draw The Future State Map

Most Useful Innovation Games:

20/20 Vision

Prune the Product Tree

Speedboat Show and Tell


Innovation Games ‒ Identify Chances to Reduce Waste

Waste: Non-Value-Generating Activities.

Build Current State Value Stream Map

Identify waste Identify bottlenecks

Most Useful Innovation Games:

20/20 Vision




Innovation Games ‒ Identify your Minimum Viable Product

Minimum Viable Product (MVP): has just those features that allow the product to be deployed, and no more. MVP provides the minimum set of features needed to learn usage from earlyvangelist – early adopters.

Eric Ries, StartupLessonsLearned.com

Using MVP:

+ Avoid building products nobody wants+ Maximize learning per dollar spent

− Hard Work: much more minimum than you think

Define feature set being as most minimum and most compelling as possible

Gather user feedback for product development constantly

Most Useful Innovation Games :

20/20 Vision



http://www.startuplessonslearned.com/2009/08/minimum-viable-product-guide.html




Books Luke Hohmann: Innovation Games. Creating Breakthrough

Products Through Collaborative Play. Addison-Wesley, 2006.

Dave Gray, Sunni Brown, James Macanufo: Gamestorming. O'Reilly, 2010.

Web Links Innovation Games: www.innovationgames.com Gamestorming: http://www.gogamestorm.com/ Plays-in-Business (Articles): http://goo.gl/vS2Py http://tastycupcakes.org/

Further Reading

http://www.innovationgames.com/

http://www.gogamestorm.com/

http://goo.gl/vS2Py

http://goo.gl/vS2Py

http://tastycupcakes.org/

http://tastycupcakes.org/


Competencies: Trained Innovation Games Facilitator & Trained LEGO Serious Play Facilitator Certifed Scrum Master, Agile Coaching ISO 15504/Automotive SPiCE Prov. Assessor Requirements Engineering & Management consultancy Quality Assurance & Management consultancy Project Management & Configuration Management consultancy

ISO 15504 Assessor

Industrial Sectors: Automotive, Finance Logistics & Public Transport Defence , Aerospace Aviation & Air Traffic Management

Plays-In-Business.com


http://www.ftd.de www.innovationgames.com Izahorsky, http://www.flickr.com/photos/ingmar/3934077939/ http://farm2.static.flickr.com/1164/5125476119_2cdf57722e.jpg oschene, http://www.flickr.com/photos/oschene/3016792272/ Ravi Pinisetti, http://www.flickr.com/photos/rk_p/6913697731/ LX_ZX, http://www.flickr.com/photos/lx_photo/7439564388/ Kamomemushi, http://www.flickr.com/photos/shinjinakai/6080589831/ RayVanEng, http://www.flickr.com/photos/rayvaneng/4675892563/ Mang PK, http://www.flickr.com/photos/42682894@N05/3939957339/ Steven H Scott, http://www.flickr.com/photos/stevenscott/6779454656/ Budderflyman, http://www.flickr.com/photos/21686909@N07/3458700677 musklick, http://www.flickr.com/photos/mouse-click-media/5597883913/# Mr Andrew Murray, http://www.flickr.com/photos/mrandrewmurray/5826411174/ DownOnEarth, http://www.flickr.com/photos/16173624@N03/4147638363/in/faves-58564123@N05/ Daniel Rennen / pixelio.de, http://image.pixelio.de/000/612/512//player/1--612512-Stra%26szlig%3Benkehrer%20reinigt%20Stra%26szlig%3Be-pixelio.jpg

Graphics Acknowledgements

http://farm2.static.flickr.com/1164/5125476119_2cdf57722e.jpg

http://www.innovationgames.com/

http://www.flickr.com/photos/ingmar/3934077939/

http://farm2.static.flickr.com/1164/5125476119_2cdf57722e.jpg

http://www.flickr.com/photos/oschene/3016792272/

http://www.flickr.com/photos/rk_p/6913697731/

http://www.flickr.com/photos/lx_photo/7439564388/

http://www.flickr.com/photos/shinjinakai/6080589831/

http://www.flickr.com/photos/rayvaneng/4675892563/

http://www.flickr.com/photos/42682894@N05/3939957339/

http://www.flickr.com/photos/stevenscott/6779454656/

http://www.flickr.com/photos/21686909@N07/3458700677

http://www.flickr.com/photos/mouse-click-media/5597883913/

http://www.flickr.com/photos/mrandrewmurray/5826411174/

http://www.flickr.com/photos/16173624@N03/4147638363/in/faves-58564123@N05/

http://image.pixelio.de/000/612/512/player/1--612512-Straßenkehrer%20reinigt%20Straße-pixelio.jpg


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Technology

Lean Startup & Innovation Games