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LEAN STARTUP
BEYOND STARTUPS
lean startup://2011A startup is a human institution designed to
create new products and services under conditions of extreme uncertainty
The Lean Startup provides a scientific approach to creating and managing startups and get a desired product to customers’ hands faster.
Problem Solution ProcessKnown Known Waterfall or Agile
Known Unknown Agile
Unknown Unknown Lean Startup
from: David Bland – Lean Startup in the Enterprise
lean startup://principles
“Customers don’t know what they want” … but they know what their problems are
customer development
+ agile practices
= lean startup
lean startup://principles
• TEST falsifiable hypotheses, VALIDATE assumptions / risks, FAIL fast and cheap
• Max Speed – Learning – Focus –> Min Waste
• ITERATE
• PIVOT
lean startup://the_product
from: Ash Maurya: Running Lean
lean startup://how_you_do_it
from: Eric Ries: The Lean Startup
lean startup://stages
from: Ash Maurya: Running Lean
stage 1 stage 2 stage 3
problem worth solving?• who has the pain? (narrow
down early adopters)• alternative solutions now?• would pay 4 being solved?• how solve the problems?• enough customers? • can you reach more?• pricing model
Methods:Interviews, MVP, iterations – qualitative & quantitative, pivoting
do they want it?
• Do I deliver on my Unique Value Proposition?
• Traction
• The right metric (RETENTION)• Inbound channels
Methods/metrics: Cohort analysisRetention, conversion, referralChurn, virality, customer acquisition cost, lifetime value
how do I accelerate growth?
if you get here you’ll figure it out
from: Ash Maurya: Running Lean
lean startup://measuring
from: Ash Maurya: Running Lean
lean startup://beyondSome examples beyond individual tech startups
• New products, new projects, new systems / procedures, programs
• A professional development program
• A training curriculum
• A CSR program
• A book
• Any change
lean startup://learn_moreEric Ries – The Lean Startup
Steve Blank – The Four Steps To Epiphany
Ash Maurya – Running Lean
Steve Blank & Bob Dorf – The Startup’s Owner Manual
and even more: Alex Ostervalder – Business Model GenerationAl Ries & Jack Trout – Positioning – The Battle For Your Mind
